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After Timesonline made their story on certain brilliant English doctors’ lobby, Ferrari thus
decided to get off the subliminal bar code that followed the Marlboro logo of the preceeding
years. Although Ferrari denies it, which is more or less understandable, it is obvious that the
montage was subliminal, despite it evolved year by year. But, there’s a but!
On the one hand, knowing that Ferrari is the only team to have conserved a tobacco firm in its
name, it is therefore obvious that Marlboro, via Philip Morris group, wished a maximal
display. But everyone knows it, at least, every F1 fan does. Besides, Marlboro anticipated the
ban of tobacco advertisement by buying the whole Italian livery to sell it afterwards
depending on locations. This has remained a very rare privilege, although it has flourished
On the other hand, it is clear that smoking or not belongs to each individual’s responsibility.
Although marketing in F1 is strong, I wonder anyway how come watching GPs with cars
showing tobacco ads can encourage the average dude to start smoking. After having killed the
main source of revenue in motorsport, they are now attacking on totally biased opinions (one
had to find the link between bar code and Marlboro – except from colours!). Yet, not many
people are fooled by that. Ferrari’s image in F1 in the past few decades has been strongly
linked to Marlboro. And nobody complained about that. Furthermore, suggestive ads were
very common when the ban of smoking had no influence on every F1’s world track. Let’s
recall the Go!!!!!! for Gauloises, Racing Revolution for Lucky Strike, the
Mika/David/Kimi/Juan and co for West, Buzzin Hornets and Be on Edge for Benson and
Hedges, Winfield’s kangaroo, and so on for everyone that were there to make F1 live. And
then again, nobody complained.
Though, the safety-first principle and the humanity’s so-called benefactors seem to be
increasingly tricky to . And what if, eventually, it was not the F1’s world that derailed, but the
contemporary one? In any case, there would not be a new James Hunt today, smoking and
drinking on the podium, with a lover on his arm; or Keke Rosberg smoking and leaning on the
stand’s wall. Customs change with the times.