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The Red Bull Infinity rumour .pdf


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The Red Bull Infiniti rumour
By Guillaume
It all started last Friday morning, when the press agency PRISM issued a press release,
declaring soberly: "Major luxury automotive brand enters F1 with world championship
winning team".
What came after that was the time of traditional questions and the quest for elements
announced. Some people talked about a Williams deal with one of Group VAG’s luxury
brands, such as Porsche. Nevertheless, this looks a bit to be done in anticipation, and 2013 is
more probable a year for this. The Ferrari, Mercedes and McLaren hypotheses seems to be
very unlikely to happen, if ever. As for Lotus Renault GP, there is no interest in it, for the
announcement has already been made.
So what to think of it? Will it be a marketing or technical partnership, or even a mingle of the
two? Is the renaming of the engine in question?
According to Jean-Louis Moncet, who we do not trust much as the ultimate source of our
pieces of information, According to him, an announcement will be made in the Geneva
motorshow about the partnership between Red Bull and Infiniti. Rumours often use short cuts
and are jumping the gun, so the question of the renaming quickly emerged. This, however,
should not be the case either. Carlos Ghosn knows how important it is to promote the Renault
name generally speaking through F1, and renaming engines from this year on would not be
clear, just a few months after having significantly increased Renault’s presence with the
Austrians.
So now the deal would rather deal with the presence of Infinity on the Red Bull Renault for
the upcoming season. The aim is, as usual, to use F1 as a promotional vector, for the Infiniti
brand tries to spread in Europe. So maybe in the upcoming years, there will be a renaming –
towards 2013 – but it cannot be affirmed right now. So it looks to be a sponsoring such as
Lada in Lotus Renault GP.
The renaming could occur in the future if Renault’s direction esteems that the two Lotus
teams are doing enough to promote Renault in its communication, so as to emphasize a brand
of the group with a real sportive range for the third team. The fans will remain with the idea
of “Infiniti is Renault, plus a badge” and the average dude could hear about this brand with no
effort through advertisement or in newspapers; while communication will go well beyond
them.
All of this nevertheless remains to be confirmed, what should come really soon now. But we
may regret that a probable renaming would not involve one of the two Lotuses so as to avoid
confusion.


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