PDF Archive

Easily share your PDF documents with your contacts, on the Web and Social Networks.

Share a file Manage my documents Convert Recover PDF Search Help Contact



Infiniti and Red Bull .pdf


Original filename: Infiniti and Red Bull.pdf
Author: Juliette

This PDF 1.5 document has been generated by Acrobat PDFMaker 9.1 pour Word / Adobe PDF Library 9.0, and has been sent on pdf-archive.com on 01/03/2011 at 09:32, from IP address 90.2.x.x. The current document download page has been viewed 1478 times.
File size: 30 KB (1 page).
Privacy: public file




Download original PDF file









Document preview


Infiniti and Red Bull Renault
By Guillaume
The constructor Infiniti, which is member of the Renault-Nissan alliance, has officially
become Red Bull Renault’s partner for the two upcoming years, as we have learnt it last night
and after we announced it last Sunday. Our guess was therefore right, and the piece of news
means that Red Bull can renegotiate an agreement when new engines are to come in F1 in
2013.
Numerous websites that used BBC’s announcement got seriously trapped, for there will be no
renaming. The agreement therefore remains similar to Lada’s one at Lotus Renault GP, i.e. a
sponsoring agreement as well as “technical” collaboration. So this is corporate, at the dawn of
the second significant launch of Infiniti’s brand in Europe, for which Carlos Ghosn wants to
see the selling increase spectacularly in the five or six upcoming years.
Red Bull’s engines will therefore remain Renault, as it was planned, while Infiniti’s logos will
be present on the RB7 – and the RB8 too – as well as on the drivers’ outfits and other
commercial devices. On Renault’s side, the aim is to increase significantly the visibility of the
alliance’s brands so as to ensure that their display is consequent, continuous and profitable.
Let’s finally note that this is a rather discreet comeback for Infiniti in motorsport, despite the
media buzz created. Their display in motorsport was as an engine manufacturer in IndyCar
from 1996 to 2002, back when they were widely supported by Nissan.


Document preview Infiniti and Red Bull.pdf - page 1/1

Related documents


infiniti and red bull 1
infiniti and red bull
bus 497a nissan strategy analysis
the red bull infinity rumour
does dany bahar want to do too much
blacklist prins 081107


Related keywords