Infiniti and Red Bull .pdf
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Infiniti and Red Bull Renault
The constructor Infiniti, which is member of the Renault-Nissan alliance, has officially
become Red Bull Renault’s partner for the two upcoming years, as we have learnt it last night
and after we announced it last Sunday. Our guess was therefore right, and the piece of news
means that Red Bull can renegotiate an agreement when new engines are to come in F1 in
Numerous websites that used BBC’s announcement got seriously trapped, for there will be no
renaming. The agreement therefore remains similar to Lada’s one at Lotus Renault GP, i.e. a
sponsoring agreement as well as “technical” collaboration. So this is corporate, at the dawn of
the second significant launch of Infiniti’s brand in Europe, for which Carlos Ghosn wants to
see the selling increase spectacularly in the five or six upcoming years.
Red Bull’s engines will therefore remain Renault, as it was planned, while Infiniti’s logos will
be present on the RB7 – and the RB8 too – as well as on the drivers’ outfits and other
commercial devices. On Renault’s side, the aim is to increase significantly the visibility of the
alliance’s brands so as to ensure that their display is consequent, continuous and profitable.
Let’s finally note that this is a rather discreet comeback for Infiniti in motorsport, despite the
media buzz created. Their display in motorsport was as an engine manufacturer in IndyCar
from 1996 to 2002, back when they were widely supported by Nissan.