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Fit To Print Outdoor Business April06 .pdf


Original filename: Fit_To_Print-Outdoor_Business-April06.pdf
Title: OB_0406_15
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OB_0406_15

3/22/06

12:32 PM

Page 15

IN THE FIELD | FABRICS

Fit to

Print

VAPOR
Engineered to be techfriendly for
sublimators, Vapor
Apparel responds well
to the heat process
incurred during
printing.

A new generation of customized
performance wear takes shape.
By Emily Walzer

A

SUBLIMATION
Digitally printed ink
allows garments to
retain inherent
performance benefits.

young South Carolina textile company, Source
Substrates, is looking to bring a new dimension to
athletic wear and is focusing on two strong trends
in the marketplace right now. “We are riding the
tide of mass customization and the mainstream
performance apparel wave,” says Chris Bernat, chief revenue
officer, Source Substrates.
The nascent fabric firm is developing product and programs
that elevate printing on technical garments. By engineering
performance fabrics and clothes that have both the athlete and
the print decorator in mind, Source Substrates is bringing a
more sophisticated and customized level of printing into
the sports and outdoor apparel markets.
No longer just for sneakers and snowboards, the
mass customization trend is taking hold in all
product categories, including sportswear for teams,
clubs and organizations.
“Individuals who want a custom shirt—one with their name,
number, and color of choice—nowadays also want a shirt that
looks and feels like a performance top,” explains Bernat.
In other words, forget about the conventional cotton T-shirt
with vinyl lettering pressed on the back. Charleston-based
Source Substrates supplies not only bulk fabric, but also has
introduced a new Vapor Apparel collection that includes singlets
and other athletic-specific styles made from moisture-managing
polyesters that can be customized with sublimation printing.
Sublimation has been around for a decade, but the ability to
digitally print sublimation ink, as opposed to
screen-printing, is new. And this
advance has several benefits in
activewear. For example, with screenprinting, garments lose any inherent
breathability and softness where
the print appears.
Sublimation,
however, doesn’t
interfere with the
hand or performance
properties of the base fabric.
A custom print shirt can be worn in
the gym or on the trail and still
offer
top-notch
wicking

performance.
Another advantage of the Source Substrate collection is a
higher grade of color. In the past, sublimators have been restricted
in their color options by the nature of the printing process.
According to Bernat, the company has developed fabrics that work
well with the sublimation process, resulting in maximum breadth
of color and greater vibrancy. The product lines provide dozens of
color/style combinations from which to choose, as compared to the
limited selection previously available in the market.
Vapor Apparel is also engineered to be tech-friendly for
sublimators. Specifically, the garments respond well to the heat
process incurred during printing. For example, the line often
formed around the image in conventional printing does not
occur when using the Vapor Apparel products.
“The sublimation market is now ready to talk about
performance apparel,” says Bernat. “Polyester has been the
preferred fabric for sublimation, but cotton ruled in the
marketplace. Now polyester has become a hot fabric for athletic
apparel. And that will help sublimators extend into a higher-end
performance market.”
Bernat founded Source Substrates two years ago with
business partner Jackson Burnett. Each brings a specific
expertise to the business. Bernat’s background is in printing and
he previously served as head of sales at Sawgrass, a large
international ink company. Burnett is a veteran of the yarn
business and recently worked at Unifi as the head of South
American operations.
Source Substrates is gaining ground with the print
community. “We have used most of the garments on the market
at one time or another, and find that these Vapor garments are
far superior to anything we have tried,” comments Mark Collins,
owner of Earthtone Graphics. “The fabrics that they have come
up with have been designed to accept a very vibrant print, while
resisting the heat transfer lines associated with sublimation heat
transfer printing.” Earthtone Graphics is based in Asheville, NC
and has been doing some of the largest-volume print runs on
performance fabrics in the market.
“Mass customization is no longer for the aesthetically
challenged—people who want a picture of their kid on a cotton
T-shirt,” says Bernat. “From traditional football coaches to
innovative specialty customers, there is huge potential for
growth in sublimation print performance wear.” ■
APRIL 2006

OUTDOOR BUSINESS

15


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