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Hans van Veen
customer service die toevallig (online) schoenen
. Zappos durft te kiezen voor een groeistrategie
de focus ligt op het creëren van de ultieme
aring. Daarmee legt Zappos de nadruk op bestaande
en niet op het werven van nieuwe klanten, zoals in
ele marketing strategieën.
Delevering
WOW
thro
service
Omzet € 2,5 miljard
Verkocht aan Amazo
voor €1,2 miljard
d transparent. He has personally invested in Social Media. Zappo
y measures the social media return on the parameters of culture
ey don’t calculate it’s ROI on sales as they don’t consider it a tra
marketing channel.
is clearly the new generation company which is forging a new er
They are just not selling products but they are engaging custome
personal and emotional connections. We must understand that Z
product with the help of Twittering and blogging. They just enga
ure the reaction over the social network. The company really buil
nships with customers with the help of telephone calls and the em
conversations.
Mail niewsbrief of Faceboo
bericht
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facebook workshop het nieuwe winkelen socialmedia.pdf (PDF, 3.37 MB)
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