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Mathematics - VerticalNews.com

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Study Results from A.F. Aleroud and Colleagues Broaden
Understanding of Information Science

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2011 JUL 26 - (VerticalNews.com) -- According to the authors of recent
research from Irbid, Jordan, "This paper evaluates the assumption that
users expect search engines to retrieve the same results for queries
regardless of the language or the location of the originator. The dependency
of the Google search engine on the language and location from which the
query is submitted has been evaluated."

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"The most popular queries in Arabic language were selected and
translated into English for comparison using the Google translator. When
studying keyword traffic on both Google search based keyword tool and
Google Insights for Search, results showed that 67% of the Arab Internet
users prefer to use English queries instead of their Arabic counterpart.
When studying Google responses to some popular queries we have found
that Google ranking algorithm depends on the language of the query more
than on the keyword popularity," wrote A.F. Aleroud and colleagues.
The researchers concluded: "Although results justify search engines'
favouritism of giving documents in English priority over those of other
languages, nonetheless, future search engine indexers should separate the
document language from its content in a structure that makes the language
a pluggable attribute for those indexed documents."
Aleroud and colleagues published their study in the Journal of Information
Science (Evaluating Google queries based on language preferences.
Journal of Information Science, 2011;37(3):282-292).
For additional information, contact I.M. Alsmadi, Yarmouk University, Dept.
of Computational Informat Systems, Faculty Informat Technology &
Computational Science, Irbid 21163, JORDAN.
Publisher contact information for the Journal of Information Science is:
Sage Publications Ltd., 1 Olivers Yard, 55 City Road, London EC1Y 1SP,
England.
Keywords: City:Irbid, Country:Jordan, Region:Asia, Information
Technology, Information and Data Science
This article was prepared by VerticalNews Mathematics editors from staff
and other reports. Copyright 2011, VerticalNews Mathematics via
VerticalNews.com.

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