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Gustavo Hernández Portafolio lite .pdf


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Title: Gustavo Hernández - Portafolio-lite

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GustavoHernández
ADVERTISER

Gustavo Andrés
Hernández Vargas

2010-Actualidad
Advertiser
OCAD University
Toronto, Canadá.

5 de Febrero de 1987
Bogotá, Colombia.

Tel: (571) 473 6379
Móvil Colombia: 3112277746
Móvil Canadá: (1) 416 827 2280
Email: gahv777@hotmail.com

La creatividad es tan solo una
parte del proceso.
Mis habilidades van más allá: Generar
ideas, filtrarlas, sintetizarlas,
evolucionarlas, probarlas y
finalmente hacerlas funcionar.
Para lograrlo, cuento con una excelente
aptitud para el desarrollo gráfico y
tridimensional, así como conocimiento en
branding y diseño de tipografías;
y finalmente destreza en el uso de
software de diseño.

2003-2008
Diseñador Industrial
Universidad Nacional de Colombia
Bogotá, Colombia.

PERFIL

i

ESTUDIOS

1997-2002
Bachiller Académico
Liceo Segovia
Bogotá, Colombia.
Idiomas:
Inglés
Fluído Oral y Escrito.
TOEFL iBT Test Score: 102/120
Francés
Nivel Intermedio.
DELF Test B2: Aprobado.

Experiencia Laboral:
Premios:
2008
Finalista
Peugeot 50x
5th Peugeot Design Contest

Spice Media/Fanny Samaniego
Toronto, ON. Canadá.
Septiembre 2011
Freelance.
Diseño de identidad corporativa.

Logros Académicos:
2008
Calificación Tesis de Grado
5.0/5.0
Proyecto seleccionado para la muestra
académica en IFLS y catálogo académico
Diseño Industrial
Universidad Nacional de Colombia

RIORION S.A.
Diciembre 2009 - Enero 2010
Freelance.
Diseño de Producto,
Diseño de comunicación gráfica.

Reseñas de Prensa:
Proyecto Peugeot 50x
Revista Motor
terra.com.co
El Colombiano
AutoMagazine Show
UN Periódico
Proyecto Eleven Kynetica
Diario El Tiempo
UN Periódico
Revista del Cuero ACICAM

LOGROS

ii

EXPERIENCIA

Nitra Bolsos y Accesorios.
Diciembre 2008 - Julio 2010
Propietario.
Diseño de Marroquinería.
Diseño de Marca y Comunicación Gráfica.
Circulo de Triunfadores.
Septiembre - Noviembre 2008
Freelance.
Diseño de Carátulas y Comunicación Gráfica.
AVS Colombia Ltda.
Junio - Diciembre 2006.
Practicante Académico.
Diseño de Espacios y Mobiliario.
Diseño de Comunicación Gráfica.

OCAD University
Asignatura:
Advertising/Layout
Cliente:
Aspirin
Medio:
Impreso: Revista
Target:
Hombres, 18-25
Software:
Adobe Illustrator

PUBLICIDAD

www.aspirin.ca

1

ADVERTISING

OCAD University
Asignatura:
Advertising/Layout
Cliente:
Aspirin
Medio:
Impreso: Revista
Target:
Mujer, nueva madre, 25-40
Software:
Adobe Illustrator
Adobe Photoshop

LOGROS

One of these is definitely
good for your heart.
Studies have proven that Aspirin 81 mg can significantly reduce heart
damage during a heart attack and can prevent the occurrence of
future hear problems. Aspirin can also reduce the risk of stroke.
Aspirin 81 is the #1 doctor-recommended brand of low dose ASA for
doctor supervised daily preventative therapy in Canada. Speak with
your doctor before using.

www.aspirin.ca

To be sure that this product is suitable for you always read and follow the label. ®Bayer, Bayer Cross and ASPIRIN are registered trademarks of Bayer AG, used under licence.

OCAD University
Asignatura:
Advertising/Layout
Cliente:
Aspirin
Medio:
Impreso: Revista
Target:
Hombres y mujeres, 60-85
Software:
Adobe Illustrator
Adobe Photoshop

PUBLICIDAD

2

www.

ADVERTISING

OCAD University
Asignatura:
Advertising Concept I
Cliente:
Tabasco
Medio:
Impreso: Revista
Target:
Hombre, 17-25
Software:
Adobe Illustrator
Adobe Photoshop

Everything tastes better with attitude.
Everything tastes better with TABASCO

sauce.ca

OCAD University
Asignatura:
Advertising Concept II
Cliente:
Act II Pop Corn
Medio:
Impreso: Revista
Target:
Mujeres con hijos en edad escolar
Adultos 25-64 concientes de su salud
Software:
Adobe Illustrator

PUBLICIDAD

3

ADVERTISING

OCAD University
Asignatura:
Advertising Concept II
Cliente:
Tesla Roadster Electric Car
Medio:
Impreso: Revista
Target:
Hombre, 45+,
ambientalmente conciente
Software:
Adobe Illustrator

Introducing the new electric zero-emissions Tesla Roaster.

Silence. Put the pedal on the metal and experience the breathtaking acceleration rocketing you from
0 to 60 in just 3.7 seconds. There’s nothing but silence. All you hear is your heart beating. You aren’t
driving any other supercar. You’re behind the wheel of the new zero-emissions Tesla Roadster, the
suspect.
Be quiet. Let performance speak.

www.deinhard.com

OCAD University
Asignatura:
Typography II
Cliente:
Deinhard Green Label Wine
Medio:
Impreso: Periódico
Target:
Mujeres con hijos en edad escolar
Adultos 25-64 concientes de su salud
Software:
Adobe Illustrator

PUBLICIDAD

Green Label. By Deinhard.

The green colour is a symbol for fruity freshness and the elegant and curved double-label emphasises
the brand’s unmistakeable and timely symbol. So it was this exhilarating look that inspired the latest
wine collection, a collection infused in clear unity by a vineyard’s gentle undulations.

4

ADVERTISING

OCAD University
Asignatura:
Advertising Concept III
Cliente:
Turismo Barbados
Medio:
OOH: Subway Poster
Target:
Familias y Parejas, 25-60. Ingreso medio-alto
Software:
Adobe Illustrator

Coffee? Who needs coffee when the warm breeze of
the Caribbean is lulling you until you fall asleep?
It’s time to escape from the noise, the snow, the
crowded malls, the traffic, the work meetings and
all the chaos. Our perfect weather, peaceful
atmosphere and high standards make Barbados the
perfect place to relax, recharge your batteries
and do nothing.
Welcome to Barbados. The Do-Nothing Land.

TO FIND OUT MORE GO TO:

www.visitbarbados.com

FOLLOW US: @Barbados
USE THE HASTAG: #DoNothing

www.redrosetea.ca

OCAD University
Asignatura:
Typography II
Cliente:
Red Rose Tea
Medio:
Impreso: Periódico
Target:
Hombres y Mujeres, 25+
Software:
Adobe Illustrator

PUBLICIDAD

Wake up!
The day is not over yet.
There are still many things to do.
Stand up and stretch.
Let Red Rose Tea wake you up.
Give yourself a break to recharge
your batteries with the perfect
cup of tea.

Present this coupon at time of purchase. Only one
Red Rose Black Tea 72 bags box. Only valid in
selected Walmart, Metro, Loblaws and Sobeys stores.
Metro, Loblaws and Sobeys stores. retailers.
©2011 Unilever Canada Inc.
*When buying a
Red Rose Tea 72 bags box

5

ADVERTISING

OCAD University
Asignatura:
Typography II
Cliente:
Canadian Pediatric Society
(Prevención de Obesidad Infantil)
Medio:
Impreso: Periódico
Target:
Madres, 30-45
Software:
Adobe Illustrator
Adobe Photoshop

Fruits and vegetables contain many nutrients
that a child's body needs and they should be
taking the place of high calorie food from a
child's daily food menu. A diet including five
or more servings of fruit and vegetables a
day can help reduce the risk of developing
overweight and obesity. High fruit and
vegetable consumption and can decrease
cancers, diabetes and heart disease rates.
The best thing you can do to help your child
stay healthy is by creating healthy habits for
the entire family.

CHILDHOOD OBESITY
IS NOT A CHILD’S PLAY

http://www.cps.ca/

1 SEMANA DESPUÉS

OCAD University
Asignatura:
Advertising Concept I
Cliente:
Bullfrog Power
Medio:
OOH: Valla
Objetivo:
Generar expectativa y
tráfico al sitio web.
Software:
Adobe Illustrator
Adobe Photoshop

PUBLICIDAD

2 SEMANAS DESPUÉS

POLUCIÓN ADHERIDA A LA VALLA REVELA EL MENSAJE

6

ADVERTISING

OCAD University
Asignatura:
Advertising Concept II
Cliente:
United Nations Voluntary
Trust Fund for Victims of
Human Trafficking
Medio:
OOH: Paraderos de Tránsito
Target:
Adultos, 18+
Software:
Adobe Illustrator
Adobe Photoshop

If blood was available in stores,
We wouldn't ask you to donate.

OCAD University
Asignatura:
Advertising/Layout
Cliente:
Canadian Blood Services
Medio:
OOH: Paraderos de Tránsito
Target:
Hombres y Mujeres, 18+
Software:
Adobe Illustrator
Adobe Photoshop

PUBLICIDAD

Approximately every minute of every day,
someone in Canada needs blood.
However, in just one hour, you can donate
your blood and save up to three lives.
Go to www.bloodservices.ca to know
how to become a donor.

7

If blood was
available in stores,
We wouldn't ask you
to donate

ADVERTISING

OCAD University
Asignatura:
Advertising/Layout
Cliente:
Canadian Blood Services
Medio:
Web Banner
Target:
Hombres y Mujeres, 18+
Software:
Adobe Illustrator

Click here
to find out
how to become
a donor.

Cliente:
Nitra
Bolsos y accesorios
Software:
Adobe Illustrator

GRÁFICO

Cliente:
Üniseks
Colectivo Artístico
Software:
Adobe Illustrator

Propuesta de Logo
Cliente:
Marcadia
Software:
Adobe Illustrator

8

BRANDING

Cliente:
Logosina
Blog Personal
Software:
Adobe Illustrator

Proyecto Académico
OCAD University

Propuesta de Logo
Cliente:
Spice Media
Toronto
Software:
Adobe Illustrator

Strategic Brand Development I

Marca:
Six-O Tennis
Software:
Adobe Illustrator

GRÁFICO

Ejercicio Personal
Marca:
Gustavo Hernández
Software:
Adobe Illustrator

9

BRANDING

Ejercicio Personal
Marca:
bog
Software:
Adobe Illustrator

PREMIO INNOV

A 2008

PRIMER LUGAR MEDIANA
EMPRESA
MEJOR EMPRESA
INNOV ADORA

INNOV ACION

2009
Cliente:
Riorión/Ecoplak
Proyecto:
Folletos, Brochures,
Fichas Técnicas de
Productos.
Software:
Corel Draw X3

GRÁFICO

10

BRANDING

2008
Cliente:
Circulo de Triunfadores
Editores
Proyecto:
Diseño de Carátula,
CD’s y Empaque.
Software:
Corel Draw X3

2008
Proyecto:
Peugeot 50x
Premios:
Finalista.
5th Peugeot Design Contest.
Software:
Rhino 3.0
Autodesk 3ds Max
Reseñado en:
Revista Motor
terra.com.co
El Colombiano
AutoMagazine Show
UN Periódico

DISEÑO

11

INDUSTRIAL

Universidad Nacional de Colombia
Asignatura:
Proyecto de Grado
Proyecto:
Diseño de Calzado Confortable
Eleven Kynetica
Reseñado en:
Diario El Tiempo
UN Periódico
Revista del Cuero ACICAM

Gustavo Andrés
Hernández Vargas
Advertiser

CONTACTO

Tel: (571) 473 6379
Móvil Colombia: 3112277746
Móvil Canadá: (1) 416 827 2280
Email: gahv777@hotmail.com


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