I Trader (PDF)

IndexTrader magazine
THE CAPITAL, INVESTED
W

ealthy young professionals in the

and many will be familiar with the concept of

City of London have a new investment

investment through their portfolio but

magazine. Ignored for years by the

IndexTrader is different.

incomprehensible and needlessly stuffy financial

The majority of the UK’s investment magazines

titles, London’s 25-45 year old business

with their older readerships have failed to isolate

community are now finally being shown the

the benefits of spreadbetting, Forex and CFD

respect they deserve.

companies. This direct-to-consumer product

IndexTrader has a different approach to

targets customers who already have an interest

investment, handling share dealing and personal

in the City and educates them on daytrading

trading issues with the zing and excitement

services such as spreadbetting.

which young and wealthy City workers crave.
Distributed at London stations during the rush
hour, IndexTrader is a high gloss, perfect-bound,
quality magazine with production values more

The online service is updated constantly
throughout the day supported by mobile apps for
iOS and Android smartphones.
For companies in these markets, the days of

akin to a paid-for subscription title than a free

struggling with customer acquisition are truly

title reflecting the wealth of the target market.

over. IndexTrader offers a targeted and educated

IndexTrader is for those interested in, or keen

approach to customer acquisition which is

to enhance their current trading techniques.

cost-effective and written by an editorial team

Many of the target market will already hold funds

with an outstanding pedigree.

ContactS | Ed Tackas +44 7970 735 054 ed@index-trader.co.uk | Kevin Rose +44 7795 158 262 kevin@index-trader.co.uk

1

IndexTrader THE CAPITAL, INVESTED
TraDIng
US Credit rating | Day
are doing offers
ssional investors
structure
However, profe
the best way to
some insight into
experts are
current climate.
positions in the
, Euro,
up of the dollar
now warning
made
–
G4
The
ionally
– have all tradit
investors not
g and the yen
sterlin
safe,
large, liquid and
to get carried
been considered
at risk of a
is
g had or being
away as there
but with all havin
ncies may
can
curre
gold
ing
way
no
ster,
downgrade, emerg
ative
ects. Henry Lanca
be a real altern
offer better prosp
s, says he
as an
analyst at Coutt
to the US dollar
n will
senior investment
the same
erm G4 depreciatio
asset offering
believes the long-t
d remember
James
but investors shoul
level of security.
atives are not
st continue,
altern
analy
ets
ncy
curre
r mark
that emerging
Hughes, senio
is often
gold
‘safe’.
says
necessarily
ier Asian and
at Alpari UK,
ger and health
ght whenever
d
He says: “Stron
growth starve
in the media spotli
mies will lure
because of its store
emerging econo
ciation.
crises materialise
.
g currency appre
ived safety value
investors drivin
veraged
of value and perce “Gold is not
th of the less-le
s:
The stronger grow economies will be a
However, he warn
se
becau
ing
y
ative mainl
Asian and emerg
yielda tangible altern
nce. A big
for growth and
h of it in existe
considerable lure
there is not enoug
so well is
ors.”
is outperforming
ncies,
starved invest
reason why gold
boost their curre
expectation
This, in turn will
lative buying in
es these
because of specu
ster who believ
globe.”
according to Lanca
news around the
longer term along
st for
the
of further bad
analy
over
cy
io, curren
will appreciate
ntial
gh commodity
Christopher Vecch
substa
throu
also
is
e
linked
s: “Ther
with those
DailyFX.com, agree gold futures, and one
st in
speculative intere

it rating
Day TraDIng | US Cred

f favour
o
t
u
o
g
in
ll
a
F
wing the dollar’s
e ‘safe havens’ follo
idering alternativ
Investors are cons Brown looks at the options
ael
downgrade. Mich

too
rkets are simply
‘Swiss capital ma date a large proportion
mo
small to accom ital.’
of the world’s cap

John
Clarke, chief
r
investment office
Markets,
at GHC Capital
were
dollar
says if the US
of favour, we
completely out
Treasury
wouldn’t see US
at alpari uk
year yields
kets analyst
bonds, with 10
senior mar
50 year low
James HugHes,
dropping to a
ian
cent in late
alian and Canad
of just over 2 per
same
ts such as the Austr
the
expor
“At
t sell off
egian Krone.
August. He says:
to
a broader marke
Dollar and Norw
safe havens
ential relative
gets the sense that
le they are not
raging in gold
time, the differ
than
He adds: “Whi
a significant deleve
commodity
and
, which was more
cause
”
ivity
bunds
price.
would
an
in
sensit
es
Germ
the year has
as sharp declin
in a crisis, given
provide
s at the start of
markets as well
alternative
t reversal does
50 basis point
only inadequate
prices, the recen
letely.”
Gold is not the
g opportunities.”
suggested in
disappeared comp
with recent
that has been
attractive buyin
that compared
to the US dollar
Swiss
Clarke admits
Hughes says: “The
gold, the
in the price of
trading circles.
safe but
of a kind
developments
ors in
one
behind but
nsely strong and
invest
way
imme
of
s
left
is
small
been
usnes
franc
too
nervo
greenback has
ets are simply
as a function
In spite of the
ns that the
can be viewed
Swiss capital mark
rtion of the
s, the fact remai
claims that this
trading forum
te a large propo
level of US short
have held up
political
to accommoda
extremely low
US treasuries
of the current
The Euro has huge e and
US dollar and
signals just how
world’s capital.
g August which
lead to its demis
term interest rates. effectively reduced
durin
.
well
could
dollar
that
has
problems
strong move
ue to view the
He adds: “This
zero interest
is preventing a
markets contin
says a
cost of holding
this uncertainty
gers.
topher Vecchio
the opportunity
DailyFX’s Chris
large asset mana
between
stic
such as gold.”
into the Euro by
dollar performed
bearing assets
ise, is not a fanta
look at how the
2009 low
“The Yen, likew
mic
and the March
econo
’s
2008
Japan
mber
of
se
Septe
back might
ion
alternative becau
s how the green
es. Japan is
Call for CaUt
the subject
past two decad
in equities, show
fall into
that has been
malaise for the
debt to
d global markets
Gold is a theme
boards in
ng a 200 per cent
perform shoul
y been
r on discussion
currently runni
.
of much chatte
s.
would have alread
recession again
the Dow
s in recent week
GDP ratio which
ng that period,
the fact that most
investment circle
to rocket, day
He says: “Duri
(composed of
rophic if not for
gold continues
d.”
catast
Index
owne
up
dollar
ly
g
As the price of
talkin
Jones FXCM
is domestical
Euro and
it hard to resist
Japanese debt
therefore,
dollar, sterling,
traders have found
also remember,
sedly offers.
the Australian
) gained over
y’ that is suppo
Traders should
Yen are
st the US dollar
at
Franc and the
the level of ‘safet
st
again
Yen
Swiss
analy
t
the
g
on, marke
that while
d in the comin
Michael Hews
s have been
12 per cent.
up some groun
strong bull
says gold buyer
likely to make
is poised for a
threatened by
CMC Markets,
little
“The US dollar
currencies are
turn for the
has no yield and
months, both
have signaled
global economy
arguing that gold
could be said
l banks, which
very well
run should the
r, but the same
their own centra
. While gold may
the value of
it
purchasing powe
He says: “the
begin depress
worse once again
on inflation risks,
at the moment.
an intention to
tive
ue to appreciate
for currencies
attrac
a simple
contin
an
ncies.
ing
is becom
e the dollar for
these curre
d,
key reason gold
is unlikely to replac
aratively
it cannot be printe
is a finite and comp
s of
investment is that
ter
reason – there
Shel
metal.” z
ed to the whim
ing
us
tically
adjust
find
precio
or
realis
the
s’
manipulated
which
small supply of
lled ‘safe haven
central bankers,
So, with so-ca
what
governments and
rise to US
supply, analysing
der | 15
potential for a
being in short
March 2012 | IndexTra
suggests that the
hs looks likely.”
next few mont
$2,500 over the

N

s agency
ews that rating
Standard & Poor’s
credit rating
downgraded the
, sent
of the United States
gh global
a tremour throu
agrees that
ssment
rs, it meant a reasse ively
the greenback
trade
For
ets.
mark
effect
lost some
government bonds
also raised has
that American
it
but
‘risk-free’ asset
of its shine
represented a
Dollar should
US
the
er
wheth
and believes
questions over
ncy of choice.
curre
aven
that the Swiss
be their safe-h
have been
is now
downgrade may
Franc
S&P
the
While
rs, those
retail day trade
one of the safe
been
a trigger for many
.
things had long
havens of choice
on the institutional er it was now the right
see
wheth
He says: “We will
thinking about
re on the
tack.
increased pressu
relating
time to change
impending
of negative news
dollar with the
A steady stream
of money
already
my since 2007
QE3 (third round
econo
US
the
to
to move
rates and
central banks
printing), low
triggered many
re and expect
es away from
of their reserv
inflationary pressu
in
increasing levels
and Swiss
a run that is now
into Euros, Yen
gold to continue
the US dollar and
g into a bubble.
one of the first
turnin
was
of
a
r
gh a
Russi
dange
nly going throu
Francs. In fact,
per cent of
dollar) is certai
“(The
more than 50
channel
have
to
s
nation
alternative
looking over the
ncy reserves in
rough patch, but
concerned with
one
more
every
its foreign curre
am
not
I
dollar
US dollar, but
to the Eurozone,
and expect the
currencies to the
there
on
what is going
hs ahead.”
is in agreement.
fixed
status in the mont
global head of
is likely to
to claw back its
Paul Griffiths,
that the dollar
gement,
McCudden’s view
een Asset Mana
although few
income at Aberd
becoming
is widely held,
l investors are
regain its status
will return
es
volum
says professiona
than
r
ment
alternatives rathe
believe that invest
e 2007.
ins:
befor
more aware of
expla
ssed
He
.
witne
to the levels
to the US dollar
replacements
ue to allocate
ors will contin
“Cautious invest
nothing newdefensive
so than
but perhaps less
US fearS aredollar
as investors’
to dollar assets
other
d also invest in
The death of the
ring topic in
before and instea
has been a recur
asset of choice
g industries
dollar
currencies.”
US
the
gement and tradin
believe that
the fund mana
have
However, some
and investors
US economic
now
the
as
years
re
for many
r pressu
s.
to be completely
will see furthe
the temptation
on investors mind
ed
ly
resist
heavi
s
Franc has
policy weigh
ed.
that the Swiss
the
true
spook
nly
While
e.
reap
certai
is
It
simpl
rities
The reason is quite against the Swiss
as the Swiss autho
nsible
ly
been riding high
respo
sharp
running a more
dollar has fallen
great ‘safe
the rewards for
up as the next
Franc – often held
vely stable. In
fiscal policy.
remained relati
cant gains which
has
it
signifi
–
’
been
haven
lly risen
The result has
hs ahead – a
terms, it has actua
ue for the mont
trade-weighted
volatility struck
policy
look set to contin
cent since the
wledged by Swiss
around one per
fact that was ackno . Mike McCudden,
week
at the end of July.
tor,
makers only last
Inves
ctive
tives at Intera
head of deriva
March 2012
14 | IndexTrader |

.uk
www.indextrader.co

.uk
www.indextrader.co

MEDIA INFORMATION | print
Size

A4 high gloss

Frequency

Monthly

Pagination

Minimum 48pgs, perfect bound

Cover price

Free

Circulation
9,000


Distribution 33% controlled free (mailed to subscribers and
target advertiser lists).
66% ‘in hand’ distribution at London railway
stations/UK investment shows.
Readership
Socio-economic groups A, B, C1
Cash rich, time poor individuals working in the
City of London.
25-45 years with high disposable incomes, web savvy.

Editorial team Dedicated in-house team of trained journalists
whose work has appeared in leading titles in the UK
and the world, including the Financial Times,
Independent, Times, Scotsman, Evening Standard,
What Investment, Investors’ Chronicle.

ContactS | Ed Tackas +44 7970 735 054 ed@index-trader.co.uk | Kevin Rose +44 7795 158 262 kevin@index-trader.co.uk

2

IndexTrader THE CAPITAL, INVESTED
MEDIA INFORMATION | DIGITAL
Description The digital edition comprises three elements
Website - www.index-trader.co.uk

Digital edition
Daily email bulletns
Web readership
25,000 monthly unique users

Socio-economic groups A, B, C1
Cash rich, time poor individuals working
in the City of London
25-45 years with high disposable incomes,
web savvy
Subscription



Editorial team

Free to all users
Enhanced content availablity after
free registration
As print edition

ContactS | Ed Tackas +44 7970 735 054 ed@index-trader.co.uk | Kevin Rose +44 7795 158 262 kevin@index-trader.co.uk

3

IndexTrader THE CAPITAL, INVESTED
ADVERTISING RATES
PRINT
Full page

£3,500

OBC

£5,100

Inserts, sponsorship and
advertorials rates on application.

IFC

£4,500

Contact our team

IBC

£4,000

½ page

£2,000

¼ page

£1,250

DIGITAL (pcm)
Home page top banner

£500

Home page leaderboard £600
Home page button

ED TACKAS
+44 7970 735 054

KEVIN ROSE
+44 7795 158 262

10% discount for series bookings
of three months or more
10% advertising agency discount

£250

Home page mid banner £500

ContactS | Ed Tackas +44 7970 735 054 ed@index-trader.co.uk | Kevin Rose +44 7795 158 262 kevin@index-trader.co.uk

4