case study.pdf


Preview of PDF document case-study.pdf

Page 1 2 3 4 5 6

Text preview


7KHLQWHUYLHZVWDUWHGYHU\LQIRUPDOO\ZKHUH,DVNHGKLPWRGLJGHHSLQWRKLVPHPRU\DQG
VKDUHLQIRUPDWLRQRQ'XUEDQ¶V&DSRHLUDVFHQHEHIRUH&DSRHLUD1D3UDLD,ZDQWHGWR
NQRZZKLFKJURXSRULJLQDOO\WDXJKWDQGSUDFWLFHGWKHDUWZKLFKZHUHVRPHRIWKHRULJLQDO
PHPEHUVDQGPRUHLPSRUWDQWO\ZKRZHUHWKHRULJLQDO&DSRHLUD,QVWUXFWRUVLQ'XUEDQ
3DUWRIWKLVLQIRUPDWLRQZDVVXSSOHPHQWHGZLWKWKHNQRZOHGJHDQGPHPRU\RI%UHWRQ
9DQGHQEHUJRIZKRP,KDGWRHPDLODV3DWZDVQ¶WVXUHRQWKHH[DFWQDPHVDQG
LQIRUPDWLRQ
7KH¿UVWRI¿FLDOJURXSLQ'XUEDQZDVIRUPHGWKURXJKDQLQVWUXFWRUFDOOHG'HPD
&DSRHLUDQDPH3DQWHUD3DQWKHU ZKRKDGOHDUQWWKHDUWZLWKDJURXSLQ%UD]LOXQGHU
0HVWUH1HQHO7KH'XUEDQJURXSIRUPHGZKHQ'HPDDQGDIHZPDWHVWUDLQHGDQG
H[SHULPHQWHGZLWKQHZPRYHPHQWVDQGLGHDVIRUPLQJµ3DQWHUDV*UXSR'H&DSRHLUD¶
3DQWKHU¶VJURXS2I&DSRHLUD LQ1HZPHPEHUVMRLQHGWKHJURXSLQLWVH[LVWHQFH
LQFOXGLQJ0DWW&ODUN&KULV0DVRQDQG(G=XQJX%XWWKHVHPHPEHUVHYHQWXDOO\
IRXQGWKHPVHOYHV6WXG\LQJDWWKH8QLYHUVLW\RI.ZD=XOX1DWDO 8.=1 7KH\ORRNHGWR
FUHDWHD&DSRHLUDJURXSZKLFKZRXOGEHFRPHDQRI¿FLDOVSRUWDW8.=1ORRNLQJIRUQHZ
PHPEHUVKLSZLWKXQLYHUVLW\VWXGHQWV7KLV*URXSEHFDPHZKDWLVQRZ&DSRHLUD1D3UDLD
&DSRHLUDE\WKHVHD 3DQWHUDV*UXSR'H&DSRHLUDFHDVHGWRH[LVWDIWHUWKHFUHDWLRQ
RI1D3UDLDDVPDQ\RILWVPHPEHUVPRYHGWRWKHQHZVFKRRODQG'HPD 3DQWHUD KDG
VLQFHVWRSSHGWUDLQLQJ

&$32(,5$ 3+,/2623+<
7KHIROORZLQJVHWRITXHVWLRQV,ORRNHGWR¿QGRXWDERXW3DW¶VSHUVRQDOKLVWRU\RI
&DSRHLUDKLVYLHZVDQGRSLQLRQV7KH¿UVWWKLQJ,DVNDQ\QHZVWXGHQWVLVKRZWKH\¿UVW
KHDUGDERXW&DSRHLUDDQGLWVXVXDOO\WKURXJKWKHJDPH7HNNHQRUVRPHFRQWHPSRUDU\
PDUWLDODUWVPRYLH3DWZDVQRGLIIHUHQW6FHQH¶VIURP0RUWDOFRPEDWDQGFKDUDFWHUV
SOD\LQJDQGVKRZLQJFUXGHHOHPHQWVRI&DSRHLUDJUDEEHGKLVDWWHQWLRQDVVRPHWKLQJKH
FRXOGJLYHDWU\+HKDGH[SHULHQFHZLWKRWKHUPDUWLDODUWVEXWWKLVSDUWLFXODUDUWVHHPHG
GLIIHUHQW
7KHFRROPRYHPHQWVLQWULJXHGKLPWKHLQWHJUDWLRQRIPXVLFGDQFHDQGDFUREDWLFV
LQWRRQHDUWIRUPDSSHDOHGWRPDQ\DVSHFWVRIKLVOLIH&DSRHLUDXQOLNHRWKHUPDUWLDO
DUWVHQFRXUDJHV\RXWREHFUHDWLYHZLWK\RXUPRYHPHQWVZLWKLQDVHWVSDFHKDYHWKH
GLVFLSOLQHWREHUHVRXUFHIXOZLWKWKHNQRZOHGJH\RXKDYHWRDOORZ\RXWRVXUYLYHLQWKH
JDPH6LPLODUZKHQKHZDV\RXQJJURZLQJXSLQWRZQVKLSVKDYLQJWKHDELOLW\WRVXUYLYH
WKHFLUFXPVWDQFHVZLWKZKDW\RXKDYHLQOLIH&DSRHLUDELQGVLWVHOIWR\RXUOLIHPDNLQJ
LWFRPSHWLWLYHZLWK\RXUWUDLQLQJPDWHVDVZHOODVZLWK\RXUVHOIPDNLQJ\RXDEHWWHU
FDSRHLULVWDDVZHOODVDEHWWHUSHUVRQE\FKDOOHQJLQJ\RXUVHOIDQGORRNLQJWRDOZD\VJHW
EHWWHU
+HKDVEHHQWUDLQLQJIRU\HDUVDQGSOD\HG&DSRHLUDZLWKPDQ\GLIIHUHQWJURXSV
H[SRVLQJKLPWRORWVRINQRZOHGJHDQGVNLOO:KLFKKDVKHOSHGKLPWHDFK&DSRHLUDIRU
DURXQG\HDUV:KHUHKHQRZUHDFKHGWKHOHYHORI&RQWUD0HVWUH(YHQWKRXJK3DWLV
JUDGHGWRDYHU\KLJKOHYHOFDSRHLULVWDKHVWLOOEHOLHYHVLQWKHYDOXHRIDQRQIHGHUDWLRQ
QRQJUDGLQJ VW\OHRI&DSRHLUD