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The Power of SEO Backlinks
As an Internet Marketer you want to collect as many links as you can to your website so that it
appears to be an authority on the subject for the search engines. Search engine traffic is considered
by many to be “free” traffic. It’s not like pay per click (PPC) or other types of traffic where you are
paying for people to visit your site. Anyone that finds you through a search engine is really a free
visitor! And if they buy from you, then that means they are free money too!
Getting a high ranking in the search engines is considered by many to be a black art, with the search
engine geeks trying to keep one step ahead of the search engine optimization gurus. With the
continual changes in search engine technology it is very difficult to keep up to date with them and to
keep your site optimized and ranking high.
This is why SEO backlinks actually work out to be one of the most effective search engine
optimization techniques on the market. They are cheap, quick to develop, and long lasting. They are
also not likely to ever be completely penalized by the search engines. Yes, certain types of links or
links to certain sites may detract from your search engine ranking, but quality backlinks will always
be good for your website and your business.
A backlink is effectively a link from another site to your own. Here we are talking about one way
links, i.e. they link to your site, but you do not reciprocate. This holds more value in the eyes of the
search engine and benefits you much more.
There are a lot of different ways to get backlinks to your website, including:
Articles – submit articles to the article directory and the resource box will contain a link to your
website – a free backlink!
Directory entries – every niche will have at least several hundred directories of sites that are relevant
to that niche. Get yourself listed in all of these, and you have lots of free backlinks!
3 way link exchange – unlike traditional reciprocal link exchanges where two sites point to each
other, this is a slightly more cunning way which is meant to fool the search engines. It does mean
one of the link partners needs two websites though. Website A links to Website B which links to
Website C. Person A owns Websites A and C and Person B have Website B. To the search engines,
these appear as one way links (at the moment! There is talk of the search engines wising up to this).
Forums – posting in forums is yet another method of getting your link seen. If you participate in the
forum discussion then usually you can have a link to your site in your signature file. Remember
though that you must add value and not just blatantly promote your website or post to get your
signature file shown as this will result in bad will towards you and eventual blacklisting and banning
Blogs – putting comments on blogs is another way to get cheap backlinks. However, be aware
that if you are not adding value with your comment it may well be considered spam and then deleted
and blacklisted. So don’t just post “great entry”, writing something that is useful and appropriate.
With backlinks you can boost your search engine rankings and get yourself free traffic, which means
free money when they buy your product!