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5 Tips for Buying Wedding Rings Online
As recently as 10 years ago, some of even the most avid shoppers were hesitant to do their shopping
online – let alone purchase something as important as their wedding rings online. Much has changed in
just a short decade, and it would now be difficult to find anyone who doesn’t shop online on a semiregular basis.
Many consumers are finding that the best deals for wedding rings are in fact online, but some still have
a little bit of trepidation when it comes to making such an important purchase without being able to see
it and try it on in person. There’s no need to fear buying wedding rings online – you just need to be
ready to shop smart. Here are five tried and true tips for getting the best deal on the highest quality
wedding rings online.
Narrow down the field. There are countless numbers of wedding rings online, and the sheer magnitude
of the available selection can quickly become overwhelming. Instead of just browsing endlessly through
a store’s entire collection, try to define what you’re looking for a little bit. Start with your price range, as
that will certainly include some types of wedding rings and exclude others – it’s also a great way to
ensure that you remain more or less in your budget.
Next, consider materials. Do you want a classically white metal or yellow gold band, or something more
alternative like gunmetal grey or black? Do you want an unusual color like rose or green gold? There
generally should be a few color options for nearly any budget, so consider what appeals to you visually.
Finally, think about style and any additional accents you might want. Do you want to add diamonds, or
another precious stone? Do you prefer a traditional look or more of a modern and contemporary style?
You might be surprised by what you end up gravitating towards when you shop for wedding rings online,
but having a few basic criteria to begin with can prove to be very helpful, especially once you get to the
Comparison shop. One of the best parts of shopping for wedding rings online is the ability to
comparison shop. If you’ve narrowed down what you are looking for, you’ll be able to dig in even deeper
to find the best deal on the particular material and style of band that you’re looking for.
There are several different sites and services that you can use to comparison shop. Google Shopping
allows you to search on a particular term, and further narrow down your selection by price, store, and if
an item is new or offers free shipping. Shopping aggregate sites like ShopStyle, Shopping.com and
Yahoo! Shopping also allow you to do side by side comparisons of various wedding rings online.
5 Tips for Buying Wedding Rings Online
Take additional costs (or discounts) into account. If you’ve narrowed down to a few bands on several
different sites, take a closer look at other factors that might affect your bottom line. Do they offer free
shipping? Will you have to pay sales tax? You will if the internet retailer is located in the same state as
you. Are they offering any special discount codes? Sites like RetailMeNot compile current discount codes
currently available around the internet, and online retailers will also often post discount and coupon
codes directly on their websites or social networking pages.
Shop seasonally. If you have a little time before you need to buy your ring, wait to see if the online
retailers that you’re looking at offer any seasonal discounts. There are certain times when internet
stores can be counted on to mark down or discount their wedding rings online, including major shopping
days like Black Friday or Cyber Monday, or conversely, slow shopping seasons like summer.
Check the return policy. Finally, once you’ve settled on a band or have it narrowed down to a couple of
bands, check the return policy. The one downside to buying wedding rings online is the fact that you are
not able to see them in person or try them on until after you’ve purchased them. You’ll want to make
sure that the internet retailers that you’re shopping with have fair and flexible return policies, and that
you’ll be able to return your purchase for a full refund if for some reason it doesn’t work out.
A few examples: