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Vehicle Wraps Cost Effective Mobile Marketing (27) .pdf


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Vehicle Wraps: Cost Effective Mobile Marketing
Have you ever sat in traffic while waiting for a stop
light to change and saw a vehicle with truly
awesome graphics on the side of it? The kind that
just draws your eye and makes you give it a
completely thorough look? Well, that is the power
of an exceptionally well-designed vehicle wraps.
Splashes of color, amazing images and catchy
advertisement campaigns; vehicle wraps offer
businesses the unique opportunity to create mobile
billboards that reach large volumes of potential
consumers for a fraction of the price of other
advertisement options.
In recent years advancements in vinyl development has lead to large format printing of vehicle
wraps which are an easy, low cost and non-permanent way to advertise your business. Vehicle
wrapping techniques aren’t just limited to the more traditional door panels of the past; rather they
can cover the vehicle in a fully mobile advertisement from hood, windows, door, trunks and even
roofs. The unique design of vinyl vehicle wraps allow for a non-permanent option that can be
removed or adjusted easily, so that when advertisement campaigns change the vehicle wrap can be
changed just as easily.

Vehicle Wraps offer a Low Cost Advertising Alternative
Did you know that vehicle wraps are one of the cheapest advertising options available for a
business? Vehicle wraps cost an average of $0.15 for every 1,000 people that view the
advertisement, while other marketing advertisements cost significantly more. Billboards come in at
an average cost of $1.78, radio ads at $5.92 for a 60 second A.M. radio spot, $11.71 for a local
network television spot and $11.66 for a quarter page black & white newspaper advertisement.
Vehicle wraps beat out the other options by a landslide and that isn’t even including how effective
the mobile advertisements truly are.

The Statistics to Back Up Vehicle Wrap Advertisement Effectiveness
With each new year, mobile marketing has become an increasingly cost effective way for businesses
to create brand awareness as well as promote their products and services. In a study done by the
Outdoor Advertising Association of America the statistics generated by the study were truly
amazing:




On average, a single vehicle can make a lasting impression on 30,000 to 70,000 people a day
(based upon both single drivers and multiple passengers)
The average American travels more than 300 miles a week and sees an average of 20,000
unique vehicles in that time frame
80% of participants in the study could recall certain aspects about vehicle wrap
advertisements seen once and 91% could recall significant portions of vehicle wrap
advertisements when viewed several times a week through normal commuting




90% of participants felt the vehicle wrap advertisements had a positive effect on the brand
and the product presented
96% of participants felt that vehicle wraps were more effective than billboard ads

Start Creating Effective Mobile Marketing Campaigns with Cerqa’s Vehicle Wrap
Services
Cerqa offers your business a large selection of vehicle wrap services; outfitting vehicles of all
shapes and sizes from cars, vans, trunks, buses, fleet vehicles and even non-traditional mobile
surfaces like boats. Creating vehicle wraps that last between 3-5 years, Cerqa provides an in-house
design and conceptualization team to create truly unique and eye catching advertisements. With the
highest quality 3M printing and laminating in the industry and a national network of professional
installers, Cerqa can help your business create cost effective mobile marketing vehicle wraps that
make a lasting impression with consumers.


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