Hodges CV (PDF)

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Title: DCDHorozontal
Author: Hodges, Simone

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Nordstrom Digital Creative Director

Nordstrom Editorial Director – Brand Strategist

Support 60-person team made up of
creative directors designers, art directors,
writers, stylists and video producers.
Develop Nordstrom.com, online marketing
and in-store digital creative strategy.

Introduced and implemented Editorial
approach to brand marketing, bridging
Fashion Forecasting, Merchandise Planning
with Consumer mindset to drive content
that is culturally relevant and puts product
in context of the consumer’s lifestyle.

Ensure brand integrity through creative
execution for each business unit (Womens,
Mens, Juniors, Shoes, Beauty, Handbags &
Accessories, Specialized and Kids).

Led the re-positioning and re-branding
effort of Nordstrom’s Mens Division to
impact all customer touchpoints online, in
print and in store.

Interpret the Nordstrom brand strategy,
positioning and aesthetic appropriately for
the digital space.

Led the re-positioning and re-branding
effort of Nordstrom’s Juniors Division to
impact all customer touchpoints online, in
print and in store.

Develop new ideas to expand the brand in
the most relevant and interesting ways.
Collaborate with product management, UX
design and IT on mobile and tablet
Design creative organization and process
to balance creative content with financially
sound creative practices that support the
bottom line.
Manage $7.5 million budget.
Inspire, motivate and challenge the digital
creative team do all of the above with a
commitment to innovation, excellence and

Launched new editorial area of
Nordstrom.com with magazine-style
content and fully integrated social, sharing,
commenting and profile creation
Designed experimental multi-disciplinary
“creative SWAT team to reduce production
time from 12 to 6 weeks.

Nordstrom Copy Director – Associate Creative
Built and managed team of 27 writers and
editors from original 4, to include a new
satellite team in the Cedar Rapids
Distribution Center.
Directed campaign creative from concept
through execution for digital media and
direct print catalog.
Worked closely with internal teams and
external agencies through two site
redesigns to include all work on site
architecture, wireframes, user flows and
Introduced video on Nordstrom.com,
launched branded-content video program
and developed motion/video production
capabilities for the company.
Freelance Brand Strategist
Worked independently and through
agencies (Landor and Hornell Anderson) to
serve a variety of clients on brand strategy
and verbal identity to include product
naming, naming systems and authoring
brand style guides. Clients included:
Boeing, University of Washington,
Washington Mutual, Pemco Insurance and

Luminant Worldwide Associate Creative Director
Established content development capability
for leading interactive design agency.
Developed Web creative and content
strategy for both website launches and
redesigns. Clients included: Swedish
Medical Center, UNIONBAY, Hewlett
Packard, Key Bank, Bill Gates, and Paccar
Microsoft Writer & Editor
Travel, food and fashion writer +
encyclopedia editor for CD-ROM and Web
platforms. Heavy research focus
Washington Journal Editor
Pitched and wrote feature stories and
judicial profiles for regional legal
B.A. Political Science/Naval History //
George Washington University
One Show Bronze Pencil // Unionbay.com,
TellyAward // Online Video Series Town Car
Chronicles for Nordstrom


simonehodges@me.com | 206.861.5851| simonehodges.tumblr.com | rawlikesugar.tumblr.com

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