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5 Great articles on --
Why Affiliate Marketing is the Best Home
Business to Start: Compiled by Prudentpicks.
Affiliate Marketing 101
By Carsten Cumbrowski
Invented by CDNow.com at the end of 1994 and pioneered by Amazon.com in 1996,
"affiliate programs", also known as Associate Programs or Partner Programs, are a simple
way for Web sites to generate revenue by directing traffic toward other sites and a great
way for the operating site to increase its traffic and revenue.
Because affiliate programs are so convenient and work so well, they have become
the industry's dominant method of online Marketing.
There are 4 different kinds of affiliate programs to compensate "Affiliates" (or referring
sites) for generating traffic to the Affiliate Program operating Website: Pay-PerImpression, Pay-Per-Click, Pay-Per-Lead and Pay-Per-Sale.
The Pay-Per-Impression and Pay-Per-Click Model are not common to be used in Affiliate
Marketing anymore. They were used in the Past, but were mostly abandoned due to Fraud
and lack of Results.
The CPM (cost-per-impression) compensation Model was revived by Google for Google
AdWords in summer 2005. The feature is called "Site-Targeting" in AdWords and allows
you to display your AdSense Ad on a specific Website that runs AdSense Ads.
Pay-Per-Click (CPC) Model
Like the Pay-per-Impression model was the Pay-Per-Click (PPC) Model popular during
the dot com boom at the end of the 1990th but was mostly abandoned by Advertisers for
Advertisements on other Websites due to rampart problems with click fraud.
The PPC Model was kept alive by the PPC Search Engine GoTo.com which became later
Overture.com and is now owned by Yahoo! and renamed from "Yahoo Sponsored
Search" to Yahoo Search Marketing.
Google launched their PPC Service AdWords in 2000. Ask Jeeves, now simply Ask.com
followed with their PPC Service in 2005 called Ask Sponsored Listings and MSN.com in
2006 with Ad Center. Other PPC Services are Miva/FindWhat.com and 7Search.com.
The big come-back of PPC came when Google launched Ad Sense in 2003, the birth of
contextual Advertising. What is Google Ad Sense? Here is a quote from Google's History
at Google's corporate Website.
Google AdSense: "... offering web sites of all sizes a way to easily generate revenue
through placement of highly targeted ads adjacent to their content. Google AdSense
technology analyzes the text on any given page and delivers ads that are appropriate and
relevant, increasing the usefulness of the page and the likelihood that those viewing it
will actually click on the advertising presented there."
Yahoo's Version of Ad Sense called Yahoo! Publisher Network was launched (beta) in
2005. Microsoft is also working on their own Version of Ad Sense which is expected to
be launched (beta) in 2006.
Search Engine Marketing (SEM)
Classic PPC Search Engine Marketing (Cost-Per-Click (CPC) advertising) is not Affiliate
Marketing. It is an entirely different type of Internet Marketing and only has some
technical details in common with old PPC/CPC Affiliate Marketing.
Ads are primarily displayed at the Search Engine Search Results Pages (SERPs) next to
organic, free, Search Results. Contextual Advertising introduced with Google AdSense is
also not Affiliate Marketing since no direct Partnership between the Advertiser who
creates and pays for the Ads and the Publisher who displays the Ads on his Website.
This type of Marketing is generally referred to as Search Engine Marketing (SEM) and is
often and wrongly mixed up and confused with Search Engine Optimization (SEO) which
is about improving the ranking of a Site in the organic, free, SERPs at major Search
Engines via technical means and deep understanding of the complicated ranking
algorithms used by modern Search Engines.
Pay-Per-Call Advertising is neither Search Engine Marketing (SEM) nor Affiliate
Marketing. Recently developed call-tracking technology allows to create a bridge
between online and offline Advertising. Pay-Per-Call Advertising is still new and in it's
infancy. It is expected to become the 4th major type of Internet Marketing next to
Affiliate Marketing, Search Engine Marketing and Search Engine Optimization within
the next years.
The Affiliate Marketing shifted almost entirely to the Pay-Per-Lead (CPA or CPL) and
Pay-Per-Sale Model (CPS) which is also known as Performance Marketing. The paid
commission is usually a percentage of the referred sales or a flat dollar amount.
The Pay-Per-Lead (CPA or CPL) Model
The Advertiser pays Affiliates a Flat Amount Commission if a referred visitor performs a
specific action on the Advertisers Site. It could be Actions like filling out a Form,
Signing up for a Newsletter or Creating an Account.
The CPA Model is very popular with Online Services like Credit Card Providers,
Insurance Services, DVD and Video Game Rental Services and Loans and Mortgages.
Due to the usual high flat commission amount is the CPA very attractive for PPC
Affiliates that do not have a permanent Website and an established User Base.
Before you consider the CPA Model for you problem, make sure to have mechanisms in
place to validate the quality of referred leads. Your program will be vulnerable to become
a victim of fraud, affiliates that generate tons of "fake" leads if you do not have anything
in place to verify the quality of the produced leads.
The Pay-Per-Sale (CPS) Model
This Model is used by most Online Merchants today. The Merchant pays a percentage of
the Order Amount that was created by a customer who was referred by an Affiliate.
Do not pay commissions that you end up losing money on an order. You will gain new
customers because of the Affiliate Program, but you will also pay commissions for
Shoppers on the internet are more savvy today. Comparison Shopping Sites, Coupon
Sites, Cash-Back Shopping and Charity Sites, that make up a large percentage of
successful affiliates, are often visited by Shoppers first. See the Affiliate Program also as
a Customer Retention Tool.
CPA or CPS?
If your competitors have affiliate programs and you don't, chances are good, that you are
losing a considerable amount of business to them, because the lag of an affiliate program
for your site.
If you want to use an Affiliate Program as an Online Merchant for the whole purpose of
customer acquisition, consider the CPA Model and pay a flat commission for new
customers referrer by affiliates.
Do the math to come up with a Flat Commission that makes it worthwhile for affiliates to
promote you. Affiliates are not waiting for you; the next Merchant that has a Program is
only one click away.
What you do and what commission you pay is up to you. You can also mix compensation
models. The best thing to do is always to check first what your competitors are doing and
use their compensation model as reference.
Pay-Per-Sale is by far the most common compensation model. 2/3 to 3/4 of all Affiliate
Programs today are Pay-per-Sale Programs. The operating Site only pays "Commission"
to their Affiliates for actual Results (a Sale, Sign-up etc.) and not just for promises
(Clickthroughs, Banner Impressions).
Operating an affiliate program to drive traffic to your website has never been easier. Most
Sites utilize 3rd Party Services (so called Affiliate Networks). Those Services provide the
infrastructure for you to track all the traffic and referrals to your Website.
Networks also work as a Recruiting Platform to find Websites willing to promote your
Products or Services. The Integration of their Service usually takes just a few days or
sometimes just a few hours.
Some of the Networks also help you to keep the generated overhead low (such as
Payment of the Affiliates).
Networks usually charge 20-30% of the commission you pay to Affiliates as Fee to you.
If the Fee is 25% for example and you pay 10% commission per Sale to you Affiliate,
you must pay $12.5 in commission and fee for a $100 Sale.
In-House Affiliate Program Solutions and Software
You might want to have more control over your Affiliate Program and avoid the Network
fees by running the program In-House.
You can, of course, develop all the necessary tools and technology by yourself, but that is
may be not very cost effective and not as easy as it seems.
The technology has already been developed by various Affiliate Tracking Solution
Providers and Software Packages.
They are most of the time easy to plug into your existing Sites and have already proven
themselves. Be careful with too small or too new Solution and Software Providers.
Check the Background of the Company you consider first. Do your diligence!
Outsourcing - Outsourced Program Management (OPM)
When you have your Program up and running, the first and important step was done.
Now begins the complicated part starts.
The Wild West of Affiliate Marketing when quick and easy money was made and having
an Affiliate Program running on "Auto Drive" generated a huge increase in sales by
affiliates that sought out programs and did everything themselves without the need of
support and guidance is over. Business on the internet matured and Affiliate Marketing as
An Affiliate Program requires attention. To get active and quality affiliates requires
active recruitment efforts. Support of existing affiliates also became vital. A clear set of
Rules, the Affiliate Agreement, must be worked out and be enforced.
Allocate Resources to the program and don't do it on the side.
Your program is destined to fail if you don't spend the required resources and time
for your program.
If you don't have the resources in-house, consider outsourcing of your program
management (OPM). There are today a number of quality service companies available
that are specialized in this.
Thousands of Websites operating their Affiliate Program successfully today, prove, that
Affiliate Marketing is the most cost effective and efficient way to promote your products
and services on the World Wide Web.
Affiliate Marketing guarantees a fast ROI (Return of Investment) and for some Online
Merchants and Services are the Sales generated through the Affiliate Channel making up
a considerable percentage of their total online Revenue.
CPA - Cost per Action
CPC - Cost per Click
CPL - Cost per Lead
CPM - Cost per (Mil) Impression (1000 Impressions)
CPS - Cost per Sale
CR - Conversion Rate
CTR - Click through rate
DRM - Dynamic Rich Media (type of Ad, technology). It has nothing to do with DRM as
in Digital Rights Management
EPC - Earnings per Click / Earnings per 100 Clicks
OPM - Outsourced (Affiliate) Program Management
PPC - Pay per Click
ROI - Return of Investment
SE - Search Engines
SEM - Search Engine Marketing
SEO - Search Engine Optimization
SERP - Search Engine Result Page
SID - URL Parameter the Affiliate can pass to get tracked with Sales and Leads
Abbreviations of Websites you will come across
ABW - ABestWeb - Affiliate Marketing Forum
CJ - Commission Junction - Affiliate Network
LS - Linkshare - Affiliate Network
MyAP - My Affiliate Program - In-House Program Solution
PF - Performics - Affiliate Netwok
SAS - ShareASale - Affiliate Network
SEW - Search Engine Watch - News and Resources
SR - Share Results - Affiliate Network
TW - Thread Watch - Internet Marketing News Discussions
WW - Webmaster World Forums
Carsten Cumbrowski has over 5 years experience in the Affiliate Marketing Industry and
knows both sides of the Business, as Affiliate and Affiliate Manager. More Articles.
Article Source: http://EzineArticles.com/?expert=Carsten_Cumbrowski
Affiliate Marketing Success Stories Raising an Affiliate Program Cash Cow
By Andy Lax
The following interview with Shawn Collins, a prominent expert in the
affiliate marketing field, should prove instructive to the reader. Shawn
has enjoyed a meteoric rise in the field and now runs his own affiliate
program management and consulting firm. As this interview is inherently
limited in scope, one is encouraged to read more about Shawn's experiences
in the field and the advice he dispenses through his books, conferences,
blog, articles, reports, and weekly radio show. The reader can also meet
Shawn at the Affiliate Summit, a "can't miss" conference for those
interested in excelling in the competitive world of affiliate marketing.
Q. Shawn, how would you describe your initial experiences with affiliate
A. It was back in 1997. I had a dial-up account on AOL, a 14.4 modem and
a desire to make more money. At the time, I didn't know a thing about
creating websites, marketing, etc. But I went through a tutorial at AOL on
writing HTML and picked up the basics. Then, I created a hideous, single
page site about New York City and put up some Amazon links. I never earned
a cent on that site.
Q. What growing pains did you endure at first? What were the biggest
obstacles and challenges from that period of time?
A. Back then, there was a monopoly on registering domains, and it cost
$35 a year. At the time, that was a bit prohibitive for me (I didn't
realize what a good investment a short name would be). That was a trend an unwillingness to invest in my affiliate efforts. I was going the free
route with tools, hosting, etc. That definitely delayed my progress.
Q. What was your first "Ah-ha" moment? How did you incorporate the
lesson learned into your affiliate marketing business?
A. The first time I got my reporting via email from Amazon with
information on commission earned. Back then, there was no option to login
to an interface - just a periodic email with affiliate stats. When I
realized it was real that I could earn money this way, I was excited and
motivated. This persuaded me that I was wasting my time working in
magazine publishing - it was time for me to get into a line of work that
was stimulating and rewarding.
With my limited affiliate marketing experience, I managed to get a job
with a start-up in 1997 called Medsite.com, and I bluffed my way into
running the affiliate program there. I've enjoyed my work ever since.
Q. Without mentioning names, have you joined affiliate programs that did
not keep their promises and/or provide appropriate compensation? What
measures did you take when confronted with this situation and what advice
can you give others to avoid this circumstance?
A. Lots of affiliate programs lie in their recruiting efforts - they
talk about how easy it is to earn commission from them. That's simply not
true - it's not easy. I just don't pay attention to most recruiting
efforts from affiliate programs. I would encourage affiliates to ignore
proclamations of easy earnings and high EPCs - the most important thing is
to test everything yourself and promote what works for you.
Q. How has affiliate marketing changed in the last seven years? What
strategies would you implement now that you would not or could not do
A. The industry has matured greatly. Seven years ago, many affiliate
marketers were content sites which relied on 468x60 banners. The analytics
were primitive and fewer companies offered affiliate programs.
Now, the industry is so diversified. Essentially, any way to market online
is being leveraged by affiliates... including comparison shopping,
domaining, video, SEO, e-mail, social networks, PPC, rewards programs,
If I could turn back time, I would have started up multiple niche
community sites back then for popular topics. By now, if nurtured they
would have grown nicely and become lucrative affiliate sites.
Q. If one is gifted marketing an affiliate product or service, is it
likely that this individual can effectively market his/her own products or
services? Should people look into developing their own items while
marketing or instead of marketing others' products/services?
A. I'd say anything that is already selling online can be effectively
marketed through an affiliate program. Selling your own products or
services can certainly provide more rewards in the best case scenario, but
then you've got a lot more risk, too
Article Source: http://EzineArticles.com/618030
The End All Guide To Affiliate Marketing
And Making Money Online For Future
By Jason Stilwell
There are many other aspects, facts, advice and information that I could share with you
on the subject of affiliate marketing, but we don't want to get too far into it. So I will
briefly cover a couple of subjects quickly that apply to what I feel you will actually need
to know and what you will be employing in your money-making endeavors.
The rise of blogging, interactive online communities, article directories, simple web sites
and other new technologies and are forming the new Web 2.0. These new technologies
have impacted the affiliate marketing world in a very big way. Creating a presence online
used to take months as well as a number of trained professionals. Nowadays, it is quite
possible for newcomers to (by themselves) "set up shop" literally overnight and with very
little experience. Also, this new media allows merchants to get closer to their affiliates
and improved communication between each other. What this means to you, is that you
can be on your way to becoming a super affiliate master as soon as you finish this guide!
Trademark Bidding / SEO
Affiliates were among the earliest to adopt Pay-per-click advertising when the first PPC
search engines. In 2000 Google launched their PPC service AdWords which is
responsible for the wide spread use and acceptance of PPC as an advertising channel.
Since then, a large number of advertisers have adjusted their affiliate program terms to
prohibit their affiliates from bidding on those types of keywords. Though we will not go
into PPC Marketing, you must understand that some trademarks, such as the term "eBay"
are heavily restricted because of this.
One area that has not been hit by new restrictions is SEO or "Search Engine
Optimization". Later, I will be teaching you how to create profiles that will trick Google
and other search engines into indexing them as relevant websites and list them in top
search results. Sign up for AdWords and Miva. I will show how to use these later in the
Why Affiliate Marketing
Affiliate Marketing is driven by entrepreneurs who are working at the forefront of
internet marketing. Affiliates are the first to take advantage of new emerging trends and
technologies where established advertisers do not dare to be active. Affiliates take risks
and "trial and error" is probably the best way to describe how affiliate marketers are
operating. This is also one of the reasons why most affiliates fail and give up before they
"make it" and become "super affiliates" who generate $10,000 and more in commission
(not sales) per month.
You will not earn the right to call yourself an affiliate marketer overnight. You will have
to work (relatively) hard and innovatively to make the kind of money that you want, but
know that if you do, the rewards are very large and there for your taking. Never give up!
Very few publishers handle their affiliate programs in house. Most affiliate programs are
set up and managed by large affiliate networks. Most of my affiliate programs are set up
and maintained by the affiliate network Click Bank, which is the largest affiliate network
on the web. Some networks do not have qualification criteria, but most do.
The majority of this online guide will focus on marketing strategies for Click Bank
affiliates, but here is a short list of the top affiliate networks that all of the professionals
belong to and you should apply to.
The "Big 4" Affiliate Networks
Click Bank connects over a hundred thousand affiliates with thousands of information
product vendors offering a huge array of downloadable products, mainly eBooks.
Because it is cheap and easy for merchants to join, the quality of the products provided
can vary. Click Bank is also a great place to search for unexploited niches.
Commission Junction (or "CJ") is another very popular affiliate network. CJ brings
together affiliates and product vendors, but also offers physical products for its affiliates
to promote. CJ has many large brand names on its site, and is very well established. It is
free to sign up, but most vendors are selective of who represents them.
Link Share features more than 600 merchants. You'll find mostly big name and well
established companies, such as Wal-Mart, Foot Locker, and Apple iTunes. Merchants are
selective in representation!
Performics is a highly professional site with very well known brands. Performics' clients
include: Orchard Bank, Office Max, Activa Sports, Barnes&Noble, Fossil, and more than
200 other big name, big business advertisers. Performics is owned by DoubleClick.
Armatures need not apply, but may try.
Getting Paid By The Networks
Most affiliate networks require that you reach a "payment threshold" before they will
release your first payment. While the amount usually varies from network to network,
exactly how they pay you is pretty much your choice. Your three choices that you have
are Check via mail, Direct Deposit and PayPal. I do not like to wait for checks so I set
most of my accounts to direct deposit on payday. You may set your affiliate accounts to
deposit your earnings directly to the card. This saves you the week of delivery time on
the checks and the two week waits for the out of state checks to clear.
PayPal is also a great option, but not all affiliate networks offer payment via PayPal. It
works exactly like direct deposit. Just check your account on payday to find the money
there. You may also set up a merchant (business) account like I did so that you can get a
PayPal Debit card. Again, it works just like a bank. Oddly enough, when I applied for my
card the interest that I was (and still do to this day) earning on my money was higher than
any bank I have ever heard of. Almost up there with CDs, but that's another story.
I like to set up my finances this way so that I always have affiliate earnings separate from
the other earnings that I associate with my normal bank accounts. Also, when Uncle Sam
asks me about my income at the end of the year, I don't have to worry about gathering
paystubs or the like. I can just print out my account history for two accounts. Really, how
you get paid is up to you, but as far as I know, fast and free is always better.
ClickBank & CJ
Click Bank connects over a hundred thousand affiliates with thousands of information
product vendors offering a huge array of downloadable products, mainly informational
eBooks. Because it is cheap and easy for merchants to join, the quality of the products
provided can vary. ClickBank is also a great place to search for unexploited niches.
Why Click Bank
If you are wondering what an "information product" is, you have one in your hands (or at
your fingertips) right now. Information products include e-books, video tutorials, audio
teleconferences, software, etc. - fundamentally anything that comes in a digital form.
To keep it simple; the first thing that you will do is sign up with Click Bank, get a free
affiliate account and look for products you want to promote. Whenever you get a sale,
your account is credited with your affiliate commission and checks are mailed out every
two weeks (once you break the small minimum sale threshold).
The reason that Click Bank is so popular is the large commissions. Since Click Bank
specializes in information products, the product vendor's costs are minuscule and large
commissions are passed on to affiliates - often as much as 50-75%. In most cases, it is far
easier to make a lot of money online earning 50% of a sale than 5% of one (which is what
you will get with many products on other networks such as Commission Junction and
Link Share). For these reasons, the majority of this guide will be focused on strategies for
Click Bank affiliates.
Click Bank Marketplace
One section of Click Bank that you will be visiting frequently during your time as a
marketer is the Click Bank Marketplace. The Click Bank marketplace lists the products
that are currently being sold by publishers. Once you have found a product that you
would like to promote, you simply enter your Click Bank name to receive your hop-link.
This will track your sales.
When looking for a product to promote, you are going to base your decision on results of
your target market criteria. You may for example, click on "money and employment" and
search for "Make Money Online", in which you will find too many results to count, but of
course you can narrow that down to your target market by being more specific. Search for
something like "Affiliate Marketing Beginners". Once you have a list of potential
products you will be searching for products by the following important factors:
$/Sale: The amount of money (minus refunds) that network affiliates have earned per sale
in the past.
%/Sale: The percentage of profit that is paid to affiliates per sale. Most product vendors
at Click Bank pay 25% to 50%. Most vendors looking to sell a lot of their products pay
75%, regardless of quality or other factors.
% Referred: The percentage of product sales that were generated by affiliates rather than
the vendors own promotions.
Gravity: Gravity in short represents the popularity of a product - (the amount of affiliate
sales have been made recently). Just because a product may be more popular than the
other does not necessarily mean that the product is making more money for its affiliates.
The products are arranged by their popularity. You may review the above factors as well,
so you can click on the product title to have a look at the "pitch page". You may find
something you like and decide to promote it as an affiliate.
What To Sell
There are a many "gurus" out there that will all tell you how to promote the most popular
products on Click Bank, but the truth is that not too many of them have anything great to
share. They will tell you about AdWords, article writing and scamming people into
buying the highest priced products you can find, all of which will cost you quite a bit of
money to get started. AdWords alone these days costs a fortune to "play" in.
Here is what I say you need to do. Don't try to go onto Click Bank and find the highest
selling products to promote. Find something that appeal to your target market. Believe
me when I tell you, that you can find products on Click Bank related to anything and
everything, all offering affiliates great commissions.
A great example would be the World of Warcraft player's niche. This game has got to be
the most massively multiplayer game in the world and one of the most popular.
Personally; I think that it is for geeks, but many of my college friends enjoy playing it,
ahem, "living it".
When you search ClickBank for "Warcraft", you will find quite a few good products and
about four that I would consider "great". (Update: What was a "few" products are now a
few pages of them. These things must be selling.) When you search Google for
"Warcraft", you get 10,610,000 results. On the popular social network Myspace, there are
more than 3124 Warcraft groups, with the top group featuring 40,000 members.
This goes to show that with a minimal amount of research into a niche with ClickBank,
you cannot go wrong. I was quite literally going to save this niche for myself and use a
different example for this, but then I started to feel greedy and I want this method of
marketing to work for you. So, if you are the first one reading this guide, you already
have a head start, but don't be surprised to find this niche swamped soon after.
Commission Junction (or "CJ") is another very popular affiliate network. CJ brings
together affiliates and product vendors, but also offers services and physical products for
its affiliates to promote. CJ has many large brand names on its site, and is extremely well
established. It is free to sign up with the network, but most vendors are selective of who
represents them. Most often, a website with substantial targeted traffic is a requirement of
Instead of a "marketplace", Commission Junction arranges its advertisers in its
"Advertiser List" and you may only promote advertisers once you have been approved to
be one of their "publishers" which is what CJ calls its affiliates. Below is a list of the paid
survey advertisers that I work with. Notice how there is a "date accepted" column? This
goes to show that I grew my business relationships over time.
Network Earnings: which is like Click Bank’s $/sale feature and represents the amount of
money (minus refunds) that network affiliates have earned per sale in the past.
$/Action: Like Click Bank, many products on CJ offer a percentage or dollar amount that
you earn per sale of a product, but with CJ you may also sort by the amount earned per
lead and click (CPC and CPA).
EPC: Commission Junction also has a few different ways of representing the popularity
of an advertiser. The most important of these is done by showing the "EPC" or "earnings
per click" ratio which is represented by how much money is earned on average per 100
clicks. So a 7 day EPC of 24.69 which is the case of Greenfield Online means that in the
last 7 days of 8.9 of the last 100 visitors to the site, have signed up with Greenfield and
the referring affiliates have made money. That may not sound "great", but in the world of
affiliate marketing, it's ok.
What To Sell
Just about all of the advertisers that I work with via Commission Junction employ the
CPA compensation model. One of the most popular markets both on Commission
Junction and among web-surfers right now is paid surveys. Because CJ offers the option
of CPA, a great number of survey companies have signed up with them.
Commission Junction has some of the best converting free to join CPA programs on the
net such as the paid surveys program Survey Adventure. It pays out an extremely high
$4.50 per lead (CPA). Once again, this is a high converting program because sign up with
the company is free. It may seem that $4.50 is not a very high payout. That's true to an
extent. You may have to send a good amount of traffic to this company to see great
results. With CPA the desired action that you want your visitors to complete is free for
them, so the profits should come quickly.
But Remember Your Target Market
At first glance, it may look like the Network Earnings should be the deciding factor in
what you will promote, but I assure you, it is not. Your target market should always be
the deciding factor in what you decide to promote. Because paid surveys are so popular
among college students, such programs convert very well.
Once again, you really need to do just a bit of research to find out what will appeal most
to your target market.
For Newbies: The Easy Way To Get Into Affiliate Marketing
I am not going to get into this on an in-depth level. I am just going to say it; and you had
better remember it. The best way to make money selling ANY product or service of
someone else's is to pre-sell it and the best way to do this on the web is by creating a
simple website that may consist of no more than a presales page. It is probably the
simplest and most effective one webpage in any webmasters arsenal. Often in a "product
review" format which has become wildly popular ever since the release of a number of
short and sweet eBooks. The presales page can often take on many other formats such as
customer testimonial, anti-scam and programs database page just to name a few. In the
end, all of these are simply teasers of a product or products that are so effective, a visitor
cannot wait to purchase the product(s) that you are promoting. I am not claiming this to
be the only method of selling, just the most effective for you.
Now a great many "gurus" would like to take credit for the key components of an
effective sales-page, but the methods and theories of pre-selling have been around longer
than computers. It's just a matter of bringing them to the attention of potential
webmasters while teaching how to easily implement them, so, here they are, the key
components of an effective website:
The Attributes of A Successful Website
Give Visitors Hope: Every single day, people buy things. If what they buy is not meant to
simply keep them alive, such as food, the product that they buy is meant to improve their
life in some way. They hope that buying "the next best thing" will lead them to "the next
best stage" in their lives. Take you for example. You are reading this in the hopes that
you may apply the methods I am showing you to make money on the internet; and this
money would undoubtedly improve your life. Here's a shocker: Why do you think I wrote
it? Because I want to make money and build a name for myself by helping others make
money online, thus, improving my life.
I have found "how to make money" informational products to be the best selling on the
web, but there are many products that this can apply to. Even in a not so life altering
sense. I recently saw a offer where users can "download a vast array of media and games
ready to be played on the iPhone" and it was selling like crazy. I don't care for the
"locked" iPhone or Apple for that matter, but the thing insanely popular among the
techies and status seekers. Anyway, these people are hoping that this product will give
them an entertainment on the go, thus improving their commutes or whatever, and in
some small way, their lives. When you create your presales page you will feed on this
need for hope. If you decide to take the product review approach, tell visitors how "your"
product is so much better than the others. If you go with the customer testimonial format;
(which I suggest if you decide to market ProfilesToProfits), tell them how this product
has changed your life and how it will do the very same for them.
Create Urgency: In my experience, both personal and professional, the average web
browser has the attention span of a goldfish. To combat this problem, a great presales
page must create a sense of urgency in the visitor. Let it be known that for whatever
reason, the visitor must continue to stay on your page, read the entire thing and when they
finish, they must buy your product because if they don't than they are missing out on the
one thing that could have changed their life forever. Did you see that? I just tied in this
urgency with the first component of a successful presales page and in doing so; I have
both created more hope and a more effective sense of urgency.
Many people try to do this by putting discount deadlines on their products. "Buy in the
next ten minutes and blah blah...." this coming from the supposed "pros" and "gurus".
Click the back button, and then the forward button to see the same deadline. People see
right through this these days. It is content that creates urgency. It is the manner in which
you present your product and how you play on the many factors of an effective presales
page. Once again, you must create the impression that they must buy your product
because if they don't than they are missing out on the one thing that could have changed
their life forever.
Be an Authority: Appearance is everything. Whether you know anything about your
product or not, you must appear to the visitor as the most informed, educated and
trustworthy person regarding this product on the face of the earth. You will NEVER sell a
product using the presales page format if the user feels that you do not know what you
are talking about. Study up on your product, use this product yourself. Turn yourself into
the one person to talk to regarding this product. If that is too much work, find somebody
who knows what you ought to and pay them to help you appear as an expert. I cannot
stress this enough. This may be the most important piece of the presales page puzzle. If
the visitor thinks that you are and idiot or that you don't know what you are talking about,
they will not buy from you, unless of course, they are an idiot!
The first three components of an effective sales page/website are not optional. If you
decide to build a website and you do not factor these components in, you will not make it
online. You will fail. Below are a few optional components that you can add to your
website. Sometimes these components will work for you, other times they will not, so
think hard on whether or not implementing them will ultimately benefit your cause, or
Appear Unbiased: This is the most effective way of gaining a visitor's trust second only
to your being an authority on the given topic. Most of the time, appearing unbiased is a
tactic used by database sites. I recall a site that I went to when I first became interested in
affiliate marketing (I was 16). It was a database of products to sell online. At the time, it
just looked like a database. I later found that just about all of the programs listed were
multi-level-marketing schemes, which means that if I signed up with one of the programs
that was on this site and made a sale, the owner of the site would make money as well.
No, there is nothing wrong with this. MLM is far from a scam as many like to slander.
The ones who give it a bad name just suck at it.
Back to the point; If a visitor comes to your site and becomes under the impression that
you "just want to help", they are far more likely to buy from you than if have a sales pitch
at every turn. Review a product or products. Set up a product database. Help people avoid
internet scams (you will read more on that next). Do whatever you must to make it look
like you are their helpful friend. They don't have to know that you will be making a
commission from a purchase that they make.
Strike Fear: This is another tactic that has gone mainstream since the release of "The Rich
Jerk" and works best when used to promote products that belong to a saturated market,
such as the "how to make money in real estate" eBook market and I have found it to be
terribly overdone lately, especially by users of Google AdWords and other pay-per-click
methods of promotion.
The idea here is that you are out to convince people that there will be tribulation down
the road for them if they decide to go with any product besides yours. Most people who
endeavor this plan have simple anti-scam websites that consist of no more than a page or
two describing the horrors of a particular market. They tell visitors that there are so many
scams out there that they should not sign up for any program, unless of course, the visitor
signs up for the one(s) that they are promoting (which pay the largest commissions).
My name is Jason Stilwell, a business and marketing student in the beautiful State of
Michigan. I started MoneyInCollege.com with the sole purpose of showing students
worldwide simple, fun and effective ways of making extra money in college and to
connect you with others who share in this interest.
Through affiliate marketing, I have worked my way up the ranks. Once a small time
advertiser for any company that would give me a chance, I now have advertisers barking
up my tree every day. Once again, I am out for students and others looking to make extra
money and one way I do that is by introducing them to the wonder that is affiliate
marketing. Find out more information by connecting directly to the affiliate marketing
section of MoneyInCollege.com
Jason Stilwell - MoneyInCollege.com [http://www.moneyincollege.com]
Article Source: http://EzineArticles.com/?expert=Jason_Stilwell
Article Source: http://EzineArticles.com/1163287
5 Reasons to Start Affiliate Marketing by
in Business / ECommerce (submitted 2008-10-13)
Affiliate marketing works as well as it does because it is mutually beneficial to the
merchant and the affiliate marketer. It is a great way for both to make money selling
products on the Internet. Let's take a closer look at five of the benefits of affiliate
marketing from the point of view of the merchant and the affiliate marketer.
1. As an affiliate marketer you do not need to create your own product. The merchant
takes care of that for you. For this reason you are able to get started very quickly as an
affiliate marketer making money online once you have joined the merchant's affiliate
program. From the merchant's point of view, there is no need to engage in time
consuming interviews or vetting procedures. On the Internet, anybody who can complete
the affiliate sign up form with valid data and accept the terms and conditions by ticking a
box will most likely qualify automatically.
2. Most affiliate marketing programs are free to join. That is good from the merchant's
point of view because it means many more people are likely to join. It is obviously good
for the affiliate marketer because there is no financial risk involved in signing up to the
3. Affiliate merchants make it very easy for their affiliates to make money online. They
provide everything the marketing materials, they collect the money, deal with product
shipping and customer service. Your one job as an affiliate marketer is to promote your
4. One of the biggest benefits of affiliate marketing is the opportunity it gives you to earn
money 24 hours a day. Unlike a traditional business you do not have to open a retail store
to sell products. On the Internet sales are not dictated by your personal working hours.
This is a benefit to the merchants because they can provide you with an affiliate website
at little or no cost to themselves and you can promote around the clock. Any time and
every time someone makes a purchase on your website both the merchant and yourself
benefit from it.
5. One benefit the Internet provides affiliate marketers is the option of responding swiftly
to new developments. Many affiliate marketers choose to capitalize on what's going on in
the world today and make product sales around that.
The Internet literally allows you to be promoting online in minutes with such marketing
tools as Google AdWords, social networking, blogging and so on. So if you can find an
angle to a big news event that fits in with your product niche, the quicker you post a blog
or publish an article about it the better!
The real benefit to affiliate merchants is that when they recruit active and determined
affiliates they get their products promoted instantly without doing anything themselves.
They leave it up to their growing team of committed affiliate marketers to handle all of
the advertising and promotion for them.
These five benefits of affiliate marketing from both the affiliate merchant and affiliate
marketer's point of view demonstrate that affiliate marketing has the potential to be a
powerful form of online income generation. Whether you are a merchant looking to get
your products sold, or whether you are a marketer looking for more ways to make money,
the benefits of affiliate marketing are many and evident.
About the Author
Darrell Howell is and Internet Marketer and Blogger specializing in home-based business
Use and distribution of this article is subject to our Publisher Guidelines
whereby the original author's information and copyright must be included.
How to Affiliate Marketing in 500 Words
by Robert Hemken Jr
Many are seeking ways to supplement or even begin their incomes. For those who have
other time consuming obligations it will be more difficult. Students going to college,
work at home parents or even bread winners living pay day to pay day all need a practical
way to increase their monthly incomes.
A new light at the end of this tunnel is learning how to affiliate marketing. This means
gaining the knowledge to start selling other people's products and receiving a percentage
of or a commission on the sale. Some merchants even pay a fee just for referrals. The
bulk of this type of sales can be done right at home using your computer and the Internet.
You decide the hours to work and the products to be affiliated with. You are your own
To be successful in this new activity you will need to invest in some ongoing education.
It is best to join an affiliate marketing university. The best ones are community based or
have one on one coaching with top of the line customer support. Lots of current material
to read and study and even audio and video instruction should be available. Lessons
should be interactive, not only teaching you affiliate skills but also requiring you to
implement them in the real world online market.
After you join an affiliate marketing course, look for in house products and services to
promote. Most even will have an affiliate program for the actual membership. You can
practice your newly learned affiliate marketing skills and techniques signing up referrals
and get your monthly membership covered by the reoccurring commissions. Maybe even
making some extra bank to boot!
The in-house products will also have pre-built websites for you to use until you learn how
to use outside sources like squidoo, hubpages or blogger and eventually build your own
site(s) or landing page(s). It is best to use the free promoting methods such as article
marketing, classified adds, blogging, forum posting and back linking to generate traffic to
your affiliate marketing links.
As your skills increase you will be able to tackle pay per click advertising platforms such
as Google Adwords or Yahoo Search Marketing to increase traffic to your campaigns
promoting affiliate marketing products. A new and growing method of advertising is the
use of video ads which you will also want to learn.
If you are a member of an affiliate marketing school there will be no need to buy any
extra affiliate marketing tools or software. All that is necessary to be successful will be
provided inside the club along with instructions on how to utilize them.
The key ingredient of how to affiliate marketing revolves around knowledge and
experience. The best and most efficient way to gain this is by enrolling in a quality
affiliate marketing university. The focus and direction received along with all the tools
and affiliate marketing products will put you light years ahead of the game and actually
save you money to boot!
About the Author
Robert E Hemken Jr More Affiliate Marketing Info Robert E Hemken Jr has overcome
the How to Affiliate Marketing Curve and believes it is possible for anyone who will
invest in themselves to have the same success. Start your affiliate marketing career with
FastMaverickMoney | Watch the Videos
Article Source: http://EzineArticles.com/?expert=Robert_Hemken_Jr.
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