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A Web Content Editor Can Make The Difference Betwe208 .pdf


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A web content editor can make the
difference between a mediocre business
website and one that is a fast converter and
massive traffic generator. There are a
number of distinct benefits that a web
content editor can provide, but the primary
feature is offering a fresh set of eyes that
have been professionally trained to review
your work and ensure that it is flawless and
compelling. But more specifically, there are
4 things that a web content editor can do for
you: 1.) Fact Checking If your website
contains data, information, pictures, videos,
graphic descriptions, disclaimers, terms &
conditions/legal text or any other content
that is presented as factual, it needs to be
checked by a professional editor for
accuracy. A good editor will be able to
pinpoint and revise weak areas in your

writing, correct outdated or inaccurate
information, supplement data where
necessary and reformat the presentation to
be more easily understood and retained.
Caution: in some cases inaccurate
information on your website can expose
your business to risk of litigation. A
professional web content editor can
significantly reduce or eliminate this risk. 2.)
Editing for Demographics As a business
owner you might know your target
demographic well, but that doesn't mean
you know how to write in order to effectively
target these groups. This can be true
regardless of your writing skills. In fact,
many business owners are excellent
writers, but unfortunately they write their
content in a style that is above the grasp of
their consumers. Conversely, some
business owners are terrible writers but
don't know it. A web content editor doesn't
just correct spelling and grammar errors they also develop an understanding of the
demographic you're targeting and create a
custom writing plan to appeal to that group
specifically. 3.) Editing for Style Every
person has their own writing style, but not
every style is suited for business purposes.
It can be difficult for a business owner to
detect problems with their own writing style

because self-analysis in this regard is often
terribly flawed. Businesses that outsource
their web content writing might not
necessarily be the best judge of what good
writing style is. Ultimately, if the style
doesn't match your company's image, your
reputation could suffer. Style editing is one
of the primary functions of a good web
content editor. 4.) Editing for SEO Even IF
the writing on your business website or
literature is free from any editing issues, has
great style and is especially persuasive, it
still might not be optimized for the search
engines. This is important because even if
your writing is perfect, it won't matter if
readers can't find it. Therefore, web content
writing must be written from both a
readership and an SEO standpoint.
Today's web content editors often have
extensive search engine optimization skills
and can integrate an SEO strategy with
your content that will boost your rankings in
the search engines and result in more traffic
to your website. A professional web content
editor should possess all of these skills and
more. You can expect to pay between $50
and $75 per hour for a good editor, although
some charge on a project-by-project basis.
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