Kirk Flash Book (PDF)

We  receive  so  many  emails  daily  that  they’ve  lost  their  impact.  

Rear6culate  the  significance  of  the  le;er.    

A letter changes everything

A letter changes everything

A letter changes everything

T

I NS I G H

Sports  nutri6on  isn’t  priori6sed  as  a  part  of  a  fitness  regime,  
and  is  o>en  seen  an  unnecessary  extra.  

CHALLENGE
Show  how  the  inclusion  of  Op6mum  Nutri6on  Gold  Standard  
Whey  Protein  in  one’s  fitness  regime  achieves  superior  results.      

S
T
E
G
HE

A

WITH IT

S
T
E
G
HE

A

WITH IT

S
T
E
G
HE

A

WITH IT

We  make  assump6ons  about  a  person’s  personal  hygiene  
based  on  the  cleanliness  of  their  home,  and  par6cularly  their  
bathrooms  and  toilets.    

Show  the  consequences  of  having  an  unclean  bathroom.            

Snap  a  picture  
on  your  
device…  

When  there  are  no  words,  let  your  face  
do  the  commen4ng.  

Users  snap  a  picture  
with  their  device’s  
front  facing  camera  
and  use  that  to  
comment.  

A  social  enablement  app  
integrated  with  Facebook  
allowing  users  to  communicate  in  
a  way  they  couldn’t  before.  And  
it’s  brought  to  them  by  Viakal.    

See  your  friends’  latest  post/
status  update/whatever  on  
Facebook  

Play  the  ‘Judge  Your  Friends’  
status  simulator  game  

..and  instantly  
pass  your  Silent  
Judgement  

Pass  it  On  and  
your  post  will  
look  like  a  real  
Viakal  ad  on  
your  friend’s  
6meline!  

Judge  Your  Friends  creates  fic6onal  status  
updates  from  your  friends  on  Facebook  
that  users  can  pass  their  judgement  on.  
Users  can  Pass  Judgement  (play),  Pass  this  
Person  (skip  to  another  friend),  or  Pass  it  
On  (share  it)…  

Quality  is  important  to  everyone.  Now  the  world  is  slowly  
easing  out  of  global  recession,  we’ll  be  looking  for  more  in  our  
products  and  services.  

Show  flyers  the  quality  they’ve  grown  accustomed  to  doing  
without  on  other  carriers.  

  

Our  fleet’s  come  a  long  way  since  1937.  Fly  the  difference  at  aircanada.com  

Experience  the  longest  legroom  in  the  sky.  Fly  the  difference  at  aircanada.com  
 

  

Be  our  guest.  Fly  the  difference  at  aircanada.com  

  

More  cuisine  options  for  all  passengers.  Fly  the  difference  at  aircanada.com  

  

The  best  entertainment  in  the  sky.  Fly  the  difference  at  aircanada.com  

Insight
Cosme6c  surgery  feels  like  an  indulgence  and  not  an  
investment.  

Challenge

How  do  you  convince  people  otherwise  without  a  hard  sell?      

You could probably

guess what I do, but

you’d never guess

what I’ve had done

Your success is ours

You could probably

guess what I do, but

you’d never guess

what I’ve had done

Your success is ours

The  general  public  are  very  mistrus6ng  of  bankers  at  present,  
and  would  prefer  not  to  deal  with  them  altogether.  

Show  people  a  trust  worthy  alterna6ve  that  feels  the  same  way  
they  do  about  banks  and  bankers.  

Watches  makes  us  constantly  worry  about  the  quan66es  of  
6me  we  have  spent  or  have  le>.  

Raise  awareness  for  and  differen6ate  Sekonda  with  a  new  
understanding  of  6me.  

WE ARE NOW

Walking to dog Just got fired It’s a boy I didn’t get it She dumped me I just
won! It didn’t go through We’re married! I lost it I’m going to law school! Dad got
the all clear Missed the bus I found ten pounds I got the promotion I just
signed the lease My water just broke He said sorry I just resigned We’ve
landed I’m getting out We’re back together I’m late It came back I didn’t get in
Puppies! The boss said no We found a school It’s negative We’ve just been
burgled The surgery was a success I’m officially blonde I’ m quitting I’m ill We’re
pregnant I just came out to my my parents Just booked the flight I’m ready to
leave I just arrived I just caught the last train It’s over I just got asked out I just
finished my book Time for bed I just woke up That was my last shift My boss is
ringing me At the gym Someone just stole my wallet I just told him I loved him I
just made my last student loan payment! I’m totally lost I just taught my first
class I’m so bored in this meeting She just looked at me I told him At the
hospital again Our friendship is over I just lied to her He’s just been released!

It’s not about how much time we’ve spent or how much time we have left. It’s about now. !

THIS SECOND. THIS

WWW.WEARENOW.COM

Users  are  afforded  the  anonymity  absent  in  social  media.  Pos6ng  what  they  are  doing  in  
the  present,  the  We  Are  Now  page  becomes  a  living  tapestry  of  things  happening  that  
second,  allowing  users  to  see  the  diverse  mix  of  human  experiences  that  make  up  ‘now’.  
Posts  upload  onto  the  site  and  digital  billboards  specially  installed  up  and  down  the  
country.  A  6cking  clock  telling  the  exact  current  6me  is  synchronised  across  all  channels.    

WE ARE NOW
What’s happening this !second? !

THIS SECOND. THIS

WE ARE NOW

He just said his first word Walking to dog Just got fired It’s a boy I didn’t get it
She dumped me I just won! It didn’t go through We’re married! I lost it I’m going
to law school! Dad got the all clear Missed the bus I found ten pounds I got the
promotion I just signed the lease My water just broke He said sorry I just
resigned We’ve landed I’m getting out We’re back together I’m late It came
back I didn’t get in Puppies! The boss said no We found a school It’s negative
We’ve just been burgled The surgery was a success I’m officially blonde I’ m
quitting I’m ill We’re pregnant I just came out to my my parents Just booked the
flight I’m ready to leave I just arrived I just caught the last train It’s over I just got
asked out I just finished my book Time for bed I just woke up That was my last
shift My boss is ringing me At the gym Someone just stole my wallet I just told
him I loved him I just made my last student loan payment! I’m totally lost I just
taught my first class I’m so bored in this meeting She just looked at me I told
him At the hospital again Our friendship is over I just lied to her He’s just been !

THIS SECOND. THIS

Sol  struggles  to  differen6ate  itself  in  a  market  full  of  bo;led  
light  beers  where  there  is  very  li;le  brand  loyalty.  Brands  in  this  
category  are  treated  as  interchangeable.    

Reassert  Sol  as  a  dis6nct  beer  brand  of  worth  op6ng  for.    

So
good

So
good

So
good