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Digital Marketing [Infographic] www.pixaal.com .pdf


Original filename: Digital Marketing [Infographic] www.pixaal.com.pdf
Title: SEO_201112_2

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What is

DIGITAL MARKETING
It is the use of new media to market a brand/product/organization and so on. Though there are a lot of
activities that can be done, but digital marketing these days relies on the internet

Used as promotional tool / place to retrieve information / to educate public

Website Is The Main Factor
By creating an online identity for your brand, it will increases
brand image and awareness. Not to mention that, you can
reach a wider target audience with efficiency

MOVING BEYOND

PRINT MEDIA
Start asking how digital can you be?

a few ways

HOW WE CAN
OPTIMIZE PAGES

Your website content is definitely essential, you
will need to maintain it regularly and optimize
the page content

SEO
In its bare definition SEO is the one
that determines your webpage

It is more about strategizing your site content rather than programming

On Page Optimization
The more useful your site content is the more traffic your site will have. But
the most important thing to remember is to practice good SEO

presence (page ranking) on the
search result in search engine

SEM
Monitor the popular and trending

1

keywords, as well as its variations,
and buy the relevant keywords to
your business and purpose

Getting on to the first page is IMPORTANT
Everybody knows how important it is to get your
website on to the first page of the search result.
People prefer to get what they are looking for in the
first page. Only a handful of people go through the
second page of the search result

SOCIAL MEDIA

INTERNAL SEO

Manage your social media network.
Update status on Facebook, promotion in Twitter and so on. Social
media gives brand exposures

TARGET AUDIENCE
Great for startup, as the cost is minimal

Friendly URL

Title Tags

Sitemap

Use a shorter link with
proper name, and it is
much easier for the
public to remember

Name each page of
your site properly and
of course the name will
have to be relevant

Sitemap helps your
site to be crawled and
be indexed by search
engines

EXTERNAL SEO
HEADLINE
404 Custom Page
Create a custom error
page so that it is not
considered as a
broken link in your site

Keywords Rich Content
Repeat your keywords 3-4 times in your body text for
optimization but of course it will need be relevant to
your content. And if possible, use the keyword once
in the heading and in hyperlinks

Directory
Submission

Social
Bookmarking

Blog
Comment

Partcipate
in Q&A sites

Proper headings give
clear hierarchy to your
site and keywords in
heading is also useful

Optimizing
image
Try to attach a
desciription to each
image file that you
have on your site. By
giving ALT properties
to your images, search
engine can now read
them

Robots.txt
Think of it as a guide
to let Google robot
knows where to crawl.
Let it know which
pages you allow it to
go to. For example,
allow it to crawl your
whole site except the
admin area

Inbound Link
The more other people
directly click the link to
your site, the more
traffic you will get

Further increase your web presence on the internet, with
ways such as: directory submission, social bookmarking (by
using sites like Reddit, Digg, StumbleUpon, etc), commenting in blogs. In addition, we can participate in Q&A sites,
forums, and so on

Search Engine Marketing

Content Creation
Regularly update your site content will keep your site fresh.
Updates mean that there is activity around the site and therefore site is in operation
L

EM I PSUM SI
OR
T

D ESIGN

Keywords research
Research the keywords and find out the ones that
you can use to specifically target the audience

Lorem ipsum dolor sit ametaaaaaaa

HOME

CATEGORIES

OH, HELLO THERE!

PROJECTS

INSPIRATION

ABOUT US

CONTACT US

INFOGRAPHIC ICONS

Lorem ipsum dolor sit amet,
consectetur adipisicing elit, sed
do eiusmod tempor incididunt ut
labore et dolore magna aliqua. Ut
enim ad minim veniam.

INFOGRAPHIC

ICONS

ARCHIVES
Lorem ipsum dolor
Sit amet, consectetur
Adipisicing elit, sed do eiu
Tempor incididunt ut labore et

little bunny

Dolore magna aliqua
Ut enim ad minim veniam
Lorem ipsum dolor
Sit amet, consectetur

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has

Adipisicing elit, sed do eiu

been the industry's standard dummy text ever since the 1500s, when an unknown printer took a

Tempor incididunt ut labore et

galley of type and scrambled it to make a type specimen book. It has survived not only five

Dolore magna aliqua

centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was

Ut enim ad minim veniam

popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages,
and more recently with desktop publishing software like Aldus PageMaker including versions of
Lorem Ipsum.

Newsletter
Lorem ipsum dolor sit amet,

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has
been the industry's standard dummy text ever since the 1500s, when an unknown printer took a

consectetur adipisicing elit.

galley of type and scrambled it to make a type specimen book. It has survived not only five

Email

centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was

Lorem ipsum dolor sit

Update Status

popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages,
and more recently with desktop publishing software like Aldus PageMaker including versions of
Lorem Ipsum.

SIGN UP

Post on 24 July 2012

Google Ads
Research your keywords and purchase them,
advertising online is made easy using Google Ads

google

Ads@

what’s on your mind?

Magazine Vol. 2

Gifted Magazine

Post

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text

Reports
Use the reports on your digital marketing campaign to
compare the traffic before and after you have did it

Create articles post for blogs

High quality and informative content will ensure visitors
to keep coming back to your site

Social Media Marketing
PINTEREST

search keywords

low fat cupcakes

Find things based on
interest

FACEBOOK
Sharing post

Watch out for the common language or terms people used to
search. Is it cupcakes or muffins?

content is easy
with Facebook

TWITTER
Posts can go viral
in a short time

Website
Speed Tester

Display Advertising
Display Ad

RUNWAY.COM
Women’s
Display
Ad

pretty �ings...
SHOP
NOW

Click
f� details
HOLIDAY AD

Display ads are still around in
the internet, among the search
result, and among sites. And it
uses Google Display Network
which you can be sure to get
your website listed

Subscribe
by Email
NOW

Webmaster Tools
With webmaster tools, you can see the activities and
the overall state of your website. Including other
websites that links to your own website

Site Optimization

IS, REALLY, NOT HARD AT ALL
as the site owner, you will need to do all these little things to ensure your site is discoverable

Email Marketing
Old school style, emails still prove to be
effective. Use newsletter to communicate
your message

Google Analytics
See how many people visit your site
within a period of time or how long
does each users stay on your site

One of the biggest pet
peeves is having to wait for
a webpage to load. There
are a lot of other tools that
can be utilised to check the loading time of your
site. For example: YSlow and Page Speed. Use it
to improve the perfomance of your site

Nov-Des

We are

Brought to you by

HAPPY

TO OFFER
OUR SERVICE

www.pixaal.com


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