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10 Free Marketing Resources .pdf

Original filename: 10 Free Marketing Resources.pdf
Title: Microsoft Word - CherylPaulsen-MobileAppsGuide_Bonus2_3.24.12.docx
Author: Cheryl Paulsen

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There is a wealth of free resources on the Web that will help you increase your business
leads, sales, and customer loyalty—if you know where to look. Here are 10 websites that
you should be using:
1. Google Places: http://www.google.com/places/
Another freebie from Google! 97 percent of consumers go online to search for
local businesses. Use this handy site locator to help those customers find you.
You can include photos, videos, and special offers, too.
2. Hootsuite: http://hootsuite.com//
This is a must-have resource if you’re juggling multiple social media pages—and
I hope you are! Use HootSuite to organize your various profiles, schedule
updates and tweets, and gather analytics. And use the HootSuite mobile app to
monitor your accounts easily, wherever you are—another example of a business
that smartly created a mobile app to extend its brand!
3. Weebly: http://www.weebly.com/
If you don’t already have a website, go to Weebly and use the drag & drop
website builder to create one. It’s easy with the pre-designed templates. Hosting



is available right here, and you can use the site’s software to incorporate slide
shows, a blog, videos, forms, e-commerce, and more!
4. Unbounce: http://unbounce.com/
Drive your prospects and clients to customized campaign landing pages that
provide a higher response and conversion rate than just pushing them to your
homepage. With Unbounce’s free service, you can build and optimize landing
pages without the need for IT. The site also offer built-in 1-Click A/B testing to
split test messages, offers, lists, and more.
5. Wix: http://www.wix.com/
Here’s another free web builder site. Choose the type of business—e.g., ecommerce, consulting, fashion—and then pick a template. You can also build a
custom Facebook page right here, as well as setting up an e-commerce page
without any fees.
6. Pagemodo: http://www.pagemodo.com/
Design a customized Facebook page for your business using one of the
templates on Pagemodo. You can incorporate a “Like” gate, coupons, videos,
and Twitter feed. Maximize your Facebook exposure with a more exciting, active
7. Tinyletter: http://www.tinyletter.com/
This site enables you to create a simple email newsletter and opt-in page for
subscribers, so you can capture more names for your database and increase



your marketing potential. Tinyletter is not designed to extend special offers, but is
a good, free tool for maintaining your relationship with customers.
8. MailChimp: http://mailchimp.com/
Emails and enewsletters that have valuable messaging for your customers and
leads can be a relatively easy and inexpensive way to keep in touch, particularly
on short notice. With MailChimp, you can create the email, manage your lists,
incorporate auto-responders, and get analytics on your campaigns (which are
also accessible with MailChimp’s mobile app…hmmmm. what a clever idea!).
9. Ustream: http://www.ustream.tv/
Originally developed to help military servicepeople communicate live with their
families and friends, this free online television site has expanded its mission to
enable anyone to upload the videos they want to share with the world.
10. Ta-da List: http://tadalist.com/
If you’re a list-lover, this site is perfect for you! Organize all of your “To Do” lists,
check off tasks as they’re completed, and keep track of them all on the mobile

It’s not free but close to it

Fiverr: http://fiverr.com/
Remember that commercial with the question, “What would you do for a Klondike
bar?” Fiverr is like that. People post services—like writing, link building, website
bookmarking—that they’ll do for five bucks (or maybe a bit more). If you need a



little help and have just a little budget, check out this site to see if you can find a
good resource. One caveat though: You get what you pay for!



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