Kyle Rappenecker Portfolio .pdf

KYLE
RAPPENECKER

GRAPHIC

DESIGN
PORTFOLIO

Table of Contents
Print
Integrity Builders & Supply Brochure......................................................1
Timberghost Folder & Inserts...............................................................2-3
Doran & Ward Marketing Postcards.....................................................4
Integrity Builders & Supply Truck n’ Tractor Ads.................................5
Integrity Builders & Supply Direct Mailers.......................................6-7
American Eyecare Back-to-School Ad...................................................8
American Eyecare Halloween Ad...........................................................9
American Eyecare Fairfield Office Material....................................10-11
Timberghost T-Shirt Designs............................................................12-13

Web
Integrity Builders & Supply Website Re-Design..............................14
Timberghost Website Re-Design.........................................................15
American Eyecare Website Re-Design...............................................16

Outside Brochure Layout

Project Description

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Tri11”x17” Tri-Fold Brochure

Inside Brochure Layout

This brochure would be the
focal point of the marketing
material that would be
handed out at various trade
shows and open house
events. I utilized the tri-fold
design to allow the brochure
to be broken into sections.
The outside design would
include the cover, contact
information, and mission
statement, while the inside
sections describe what the
company offers.

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Integrity Build
1

Project Description

Inside Folder Layout

Outside Folder Layout

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Finished Folder w/ Inserts

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Timberghost Folder & Inserts • Cr
eated Using Illustrator, Photoshop,
&

InDesign CS5

Outside Booklet Cover

Project Description
6”x9” Presentation Folder
5.5”x8.5” 20 page Booklet
3.5”x2” Business Card
4.647”x4.647” DVD Disc

Example Inside Booklet Pages

Business Card

Designing a fully cohesive
print piece that includes
a presentation folder, 20
page booklet, dvd disc,
and business card was the
objective for this project.
The folder with inserts
would be the focal point of
Timberghost’s marketing
material; which would
be handed out to hunters
visiting Timberghost’s lodge,
attendees at trade shows, and
mailed to potential customers.

Disc Art

3

Project Description

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4.5”x5.5” & 5.5”x4.5”
Postcard

This was a design piece that
would be used in various
advertising material, as
well as printed as postcards
and handed out to clients
and potential customers.
Promoting Doran & Ward’s
experience, versatility, and
reliability was the focus of
this project.

4

Doran & Ward Marketing Postcard
s • Created Using Illustrator CS5

Project Description

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Various Sized Ads

With most of Integrity’s customers
working in the agricultural industry,
using Truck n’ Tractor as a source
of effective promotion was critical.
These ads were various sizes and
a new ad was designed for nearly
every issue that came out every
two weeks. When dealing with free
publications like this (these are
usually available in gas stations
and convenience stores), the
design of an ad is usually inferior to
how much content and information
you can put in an ad space. My goal
with these ads were to give each an
eye-catching design while including
the right amount of content without
overly-cluttering the space.

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Integrity Build
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Project Description

Outside Mailer Layout

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8.5”x11” Tri-Fold Mailer

These tri-fold mailers would be
sent out to 1,100 contacts every
three weeks. Once the mailer
was designed and approved, I
also printed, folded, labeled,
& mailed all 1,100 mailers.
Sending out a newly designed
mailer to customers every three
weeks allowed us to have a
constant presence in front of
our customers and prospects.
Having mailers deal with specific
seasonal topics, ex: “Winter is
Coming, Let’s Get Your Heaters Up
& Running!”, also caused a sense
of urgency with customers to
quickly fix their facilities’ issues.

Integrity Builders & Supply Direct

6

Inside Mailer Layout

Mailers • Created Using Illustrato
r, Photoshop, &

InDesign CS5

Outside Mailer Layout

Outside Mailer Layout

Inside Mailer Layout

Inside Mailer Layout

7

Project Description

Ad Layout

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Web
15”x11.38”
Newspaper & Web Ad

This newspaper/in-store/
web ad for American Eyecare
focused on promoting the
back to school sales they run
during the start of the school
year. The client wanted an
ad that caught the attention
of parents and kids alike,
focusing on a “hip & fresh”
design that made the back to
school sales the focal point.

American Eyecare Back-to-School

8

Web Ad

Ad • Created Using Illustrator &
InDesign CS

5 & Wordpress

Ad Layout

Project Description

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10.25”x10.5”
Web & In-Store Flyer

Web Ad

This creepy…spooky…
in-store/web ad for
American Eyecare focused
on promoting their large
selection of specially
designed contact lenses that
go perfect with Halloween
costumes. Being a big
fan of horror movies and
Halloween, I had a blast
designing this ad! This
project allowed me to utilize
many different design
techniques to come up with
a unified, blood-curdling ad.

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American Eyecar
9

6.75”x7.75” Ad Layout

Project Description

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13”x21.5”
Ad Layout

13”x21.5” & 6.75”x7.75”
Newspaper Ad
With American Eyecare opening
a new office in Fairfield, IA,
new marketing materials were
needed to promote the office
opening. The first project, was
designing a full page newspaper
ad that focused on promoting
the new office opening, while
also containing information and
services that apply to every
American Eyecare office.

American Eyecare Fairfield Office

10

Material • Created Using Photos
hop & InDesign CS

5

Outside Postcard Layout

Project Description

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7”x5” Postcard

Inside Postcard Layout

The next material needed for
the Fairfield office opening,
were invitations for the open
house that was scheduled
before the office opening.
These invitations had a
formal design, while keeping
a cohesive look with the
newspaper ads promoting
the office opening.

11

Project Description

Screen Print

11”x8.5” Designs

With the autumn hunting
season fast approaching,
Timberghost was in need of
some new t-shirt designs.
The focus throughout this
project was to allow these
t-shirt designs to make a
statement with eye-catching
pictures/graphics and a
modern, intense look. All
pictures used were taken
at the Timberghost Lodge &
Hunting Range.

12

Timberghost T-Shirt Designs • Cr
eated Using Illustrator & Photshop
CS

5

13

Project Description

Home Page Layout

Web
Website Content

The goal of this website
re-design was to effectively
incorporate all of the
company’s information,
project image galleries,
customer testimonials, and
quote forms into a simplistic
design. Utilizing flash
galleries and other current
website trends has given
this website a much needed
makeover.

‘Testimonial’ Page Layout

integritybuild.net

Integrity Builders & Supply Websi

14

te Re-Design • Created Using Illus
trator, Photoshop, &

Dreamweaver CS5

Home Page Layout

Project Description

Web
Website Content

‘Gallery/Information’ Page Layout

The Timberghost website
is one of the best ways for
hunters to get a feel for the
company before they make
their hunting reservation.
The aged website has
been updated with current
Timberghost colors and
designs throughout. Adding
new features such as flash
galleries and social media
connections has allowed the
website to become a more
focal point of Timberghost’s
web presence.

timberghost.com

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Timberghost Website Re-Design

15

Project Description

Home Page Layout

Web
Website Content

With this being one of my first
projects using Wordpress, I was
excited to learn the new program
while bringing my design to
life. The banner of the website
served an important purpose,
to effectively display American
Eyecare’s four different office’s
phone numbers, getting the
customer the contact information
to set up an eye appointment as
simple as possible. Displaying
recent ads on the main page
scrolling gallery and integrating
facebook into the website has
made this an effective way
to connect with potential and
existing customers on the web.

‘Our Doctors’ Page Layout

americaneyecare.com

American Eyecare Website Re-Des

16

ign • Created Using Illustrator &
InDesign CS

5 & Wordpress

Contact
Cell
319.759.7909

Email
kylerappenecker@hotmail.com