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Wednesday, April 25, 2012
Advertising 01335 300200 Editorial 01335 342847
Hats off to celebrities at
relaunch of town business
By Tom Stephenson
ELEBRITIES descended on an Ashbourne
eco-fashion shop as it celebrated its 20th
birthday by relaunching as a specialist
Pachacuti has been in the town for the
last 20 years, specialising in eco-fashion
clothing and accessories but due to the
popularity of its Panama-style hats, shop
owner Carry Somers made the decision to
transform her Dig Street store into a hat
The launch, on Thursday, April 19, was
attended by people from Ashbourne and
the surrounding area, as well as some
Livia Firth, the wife of Colin Firth, cut the OPEN . . . shop owner Carry Somers and (right) with Livia Firth
red ribbon at the launch on Thursday. She
has been a long-time supporter of the
shop and brand and is also currently
working with Carry on a new hat collection.
When asked about the launch she said:
“Pachacuti hats are great. They are ethical
Big Brother stars Lisa Appleton and Mario
Marconi were also there to celebrate the
launch and peruse the hats after recently
moving to the area. Lisa said: “We love
Carry’s work, and we love hats.”
The award-winning company, which
trades all over the world and carries out
private label work for other brands, will
now expand its hat business even further.
Pachacuti already sells by mail order and
wholesale. Carry said: “We wish to expand
more in Japan, Greece and Italy as the hats
seem to be really popular there.”
Carry set up the shop back in 1992 after
a visit to Ecuador. While buying wool there
she saw vendors taking advantage of the
producers’ low levels of literacy and
numeracy to overcharge them.
Twenty years later the shop continues to
stick rigidly to its ecological and fairtrade
For more information visit
www.pachacuti.co.uk call .
(left) Big Brother stars Lisa Appleton
and Mario Marconi
(below) Tom and Denyse Donnelly
by GEOFF MERRYWEATHER