Channel Islands Orion Broadband Press Release .pdf

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Original filename: Channel Islands Orion Broadband Press Release.pdf
Title: Channel Islands Orion Broadband Press Release-Final
Author: Jack Bell

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For  Immediate  Release  

Channel  Islands  Announces  Upcoming  Deployment  of  
its  Targeted  Advertising  System  at  Orion  Broadband  
Monday,  April  16,  2012  –  Channel  Islands  Inc.  has  announced  an  agreement  with  Orion  
Broadband  to  deploy  its  Digital  Interactive  Video  Advertising  (DiVA)  solution  during  the  Summer  of  2012.    
After  a  successful  proof-­‐of-­‐concept  deployed  in  late  2011,  Orion  has  decided  to  add  Channel  Islands’  
solution  to  its  upcoming  VOD  offering  in  order  to  generate  new  advertising  revenues  while  adding  a  
more  relevant  viewing  experience  to  its  base  of  subscribers.    Orion  is  also  considering  offering  Linear  
Targeted  Advertising  capabilities  in  the  future  as  well.  
Channel  Islands’  next  generation  ad  management  solution  for  Video-­‐on-­‐Demand  is  a  timely  
upgrade  for  Orion’s  cable  television  and  broadband  offering.    The  new  revenues  derived  from  this  
offering  will  help  Orion  to  meet  its  revenue  targets  for  this  year  and  beyond.  
The  DiVA  system  allows  advertisers  to  insert  tailored  ads  and  deliver  them  to  individual  
households  (referred  to  as  “addressable”)  during  national  as  well  as  local  ad  breaks.    DiVA  includes  a  
powerful  ad  insertion  technology  that  allows    for  the  collection  and  storage  of    data  to  enhance    ad    
targeting  capabilities  for  the  delivery  of  highly  personalized  ads  across  IPTV,  Over  the  Top  (OTT),  cable,  
broadband,  mobile,  and  satellite    with  support  for  legacy  and  newer  Set  Top  Boxes,  mobile  phones,  
connected  TVs,    PCs  and  Multiscreens.    Channel  Islands  Targeted  Ad  management  system  comes  with  a  
state  of  the  art  campaign  manager  that  allows  the  operator  to  easily  manage  their  ad  inventories,  
budgets,  and  profiles  in  addition  to  many  other  capabilities  that  anticipate  future  ad  delivery  needs.    
DiVA  supports  Video  on  Demand  as  well  as  live  broadcast  TV  targeted  ad  delivery.      
Furthermore,  the  operator  will  be  able  to  maximize  its  revenue  by  working  in  coordination  with  
studios  and  broadcasters  to  ingest  program  schedule  information,  manage  ad  inventories  and  avails,  
and  ultimately  splice  addressable  ads  into  video  content  without  switching  artifacts  on  multi-­‐screens,  
and  unmodified  cable  ready  TV  sets.  “Channel  Islands  is  excited  to  be  working  with  Orion  Broadband  to  
demonstrate  the  power  of  our  targeted  ad  delivery  system  in  an  environment  where  subscriber  
expectations  are  high”,  said  Ross  Cooper,  CEO  of  Channel  Islands.    “Providing  ads  on  Orion  Broadband’s  
cable  and  IP  network  provides  us  the  opportunity  to  demonstrate  the  reach  of  our  ad  delivery  platform  

and  the  effectiveness  of  our  business  proposition  to  other  cable  and  IPTV  operators.”  "We  are  excited  by  
the  potential  revenue  generating  capabilities",  said  John  Santhoff,  CEO  of  Orion  Broadband,  Inc.    “I  was  
impressed  by  the  quick  integration  time  during  the  trials  we  conducted  last  year.    We  are  particularly  
excited  by  the  support  for  national  ad  targeting;  this  is  an  ability  we  have  not  seen  before”,  said    
Santhoff.  
About  Channel  Islands  
Channel  Islands  is  a  Cloud-­‐Based  Media  Services  company  serving  major  Hollywood  studios,  large  cable  
and  IPTV  distributors  worldwide.    The  company  developed  DiVA,  its  targeted  (addressable)  advertising  
system,  DiVA  to  deliver  specific  commercials  to  specific  set-­‐top-­‐boxes  depending  on  the  market  profile  
of  the  household  or  business.    The  most  compelling  aspect  of  the  DiVA  system  is  its  architecture  as  a  
scalable,  carrier-­‐class,  software-­‐only  solution.    Founded  in  2008,  Channel  Islands  is  a  privately  held  
company  with  headquarters  in  San  Diego.        For  more  information  please  visit:    www.channelislands.com  
Contact  Randy  Barakat  
Tel:    +1-­‐866-­‐681-­‐6436,  +  1-­‐949-­‐283-­‐9691  
Email:    rbarakat@channelislands.com  

 
About  Orion  
Orion  Broadband  has  been  serving  San  Diego  for  over  25  years.    Orion  currently  provides  170+  channels  
of  local  news,  digital  music  and  entertainment.  Orion  has  been  serving  San  Diego’s  North  County  
communities  of  Rancho  Santa  Fe,  Escondido  and  Vista  since  1987.  Providing  TV  programming  including  
all  local  broadcast  channels  in  High  Definition,  sports,  movies,  music  and  entertainment  -­‐-­‐  and  High-­‐
Speed  Internet  access  is  “always  on”  offering  speeds  up  to  20Mbps  and  in  select  areas  Telephone  
service  with  unlimited  long  distance  in  the  continental  United  States.    For  more  information  please  visit:    
www.orioncable.com  
 
Contact  John  Santhoff  
Tel:    +1-­‐858-­‐361-­‐1223  
Email:    info@orioncable.com  

 


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