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June 1991- Sonic The Hedgehog releases
on the SEGA Mega Drive console and
quickly becomes a popular icon in the
gaming industry due to the super-fast game
play and Sonic The Hedgehog's edgy cool
character, always ready for all types of
adventure. In the twenty years that the
video games have been available,
Sonic The Hedgehog has become
one of the most recognized video game
characters of all time.
In addition to video games,
Sonic The Hedgehog has enjoys huge
success in other areas of merchandise such
as toys, apparel, publishing and much
more. As well as starring in multiple
animated series.
And there's still more to come!
Sonic appeals to a wide audience.
Consumer Target
Primary: 4 - 11 year old boys & girls
Secondary: Retro & older fans: 18 – 40+

US, Canada and Latin America
Cindy Chau
email: cindy.chau@sega.com
Tel: +1 415 701 3836

Sissel Henno
email: shenno@sega.co.uk
Tel: +44 (0) 208 996 4568

Rest of World
Yukari Takeuchi
email: overseasml@soj.sega.co.jp
Tel: +81-3-6871-7122

©SEGA. SEGA, the SEGA logo and SONIC THE HEDGEHOG are either registered trademarks or trademarks of SEGA Corporation. All rights reserved.