PMAC Sponsorship5 (1) .pdf

PROFESSIONAL MAKEUP ARTIST CONFERENCE & TRADE SHOW

2013
Sponsorship Packet
“Atlanta’s Premiere Makeup Trade Show”

Atlanta, GA
November 16 -17, 2013
WWW.PMACSHOW.COM
LE FAIS DO-DO (fay doh doh)
1611 Ellsworth Industrial Blvd.
Atlanta, GA. 30318

Sponsorship
PROFESSIONAL MAKEUP ARTIST CONFERENCE & TRADE SHOW

“Georgia is one of the top 5 production destinations in the
country with an economic impact of approximately $3.1
billion in 2012.
PMAC (Professional Makeup Artist Conference) is an industry trade show for those who specialize in the makeup
profession. This conference serves to educate, entertain,
and expose the vast world of professional makeup artistry.
We encompass all facets of the trade featuring experts
from the beauty, fantasy, body art, special effects, haute
couture, and bridal segments.
These visual artists of the entertainment industry are modern painters whose skills transform human canvases with
their imaginary work. PMAC will help to educate working
professionals while exposing the general public to cutting
edge technology in the makeup industry.
Our conference is open to vendors who supply a wide
variety of products giving attendees the opportunity to
purchase cutting edge makeup supplies.

OUR RECOGNIZABLE TEAM
Our legendary creator, Gwynnis
Mosby, is a celebrity makeup
artist with 30 years of experience. Her brush has developed
the look of entertainment with
feature work in Cosmopolitan,
Time, Vanity Fair, Vogue, Essence, and Upscale.
Her extensive list of clientele
includes Lil Jon, Outkast, Sean
“Puffy” Combs, TLC, Faith
Evans, Toni Braxton, Ce-Ce
Winans, Stevie Wonder, Lynn
Whitfield, Bill Cosby, Lisa Raye,
and many more. Her television credits include The Oprah
Winfrey Show, MTV Music Awards, VH1 Fashion Awards,
and the Grammy Awards.

“We cover the full spectrum of makeup”

EVENT ACTIVITIES
Day One:
Our opening activities are filled with demonstrations, panels, sampling, and sells opportunities. Simultaneously, a
series of competitions commence in five categories entitled
“Masters of the Maquillage” (French for “makeup”).
As the activities of the day close, patrons, vendors, and
sponsors are invited to return to The Maquillage Awards
Ceremony. This red carpet evening recognizes our national makeup pioneers who are at the top of their craft.
Afterwards, participants are invited to network and enjoy
the live musical entertainment.
Day Two:
Our show continues encouraging patrons to support vendors and to participate in additional demonstrations held
by our exhibitors.
The weekend will be filled with innovative techniques for
the thousands of people who will attend this trade show.
It is the opportunity to learn, discover, and network in a
venue geared toward education.
“Teaching the true art of makeup”

Gwynnis Mosby Makeup Academy, located in Atlanta’s
Buckhead community, has a six-month waiting list and is
a driving force in the industry. Graduate students of her
academy are working all over the world.
PARTNERSHIPS
We align ourselves with partners who are the very best in
their field. Here are a few of those relationships.
PRODUCTION COMPONENT
Footprint Entertainment, LLC,
will service as our production
partner. The company has over
25 years of event experience
and will handle our trade show
needs.
COMMUNITY OUTREACH
Our charitable component for this event is the Sickle Cell
Anemia Foundation. A portion of the proceeds will be donated to assist in their research.

Sponsorship
PROFESSIONAL MAKEUP ARTIST CONFERENCE & TRADE SHOW

OUR TARGETED AUDIENCE
cc
cc
cc
cc
cc
cc
cc

Make-Up Artist, Special Effect Artist, Body Artist
Department Heads for Film & Television companies
Industry Schools are given incentives to participate
Industry Retailers
Beauty Consultants
Cosmetology Students
Models

“To expose, educate, and entertain the vast world of
professional makeup artist”

Demographics*

Makeup Professionals & Consumers

Target

Women:

95%

Men:

5%

Single:

45%

Married:

55%

Household Income

Primary:

$50,000 – Up

Age

Primary:

Marital Status

Occupation
Education
Real Estate
Household Size

MARKETING OBJECTIVE OVERVIEW
Through a well-developed marketing campaign, our launch of this event will be attended
by participants nationally. We are scheduled to
use the following marketing vehicles.
”Great makeup has changed the face of world”

24-54

75%

Secondary: 18-24

25%

Professional/Manager:

85%

Student:

15%

Technical/ College Grad:

75%

Graduate Degree:

10%

Own Residence:

60%

Rent Residence:

40%

2 residence:

36%

3 or more residence

64%

MARKETING CAMPAIGN (13 Weeks)
13

7

6

5

4

3

2

1

VIRAL (INTERNET)
PUBLIC RELATIONS
POSTERS/HANDBILLSS
BILLBOARDS
RADIO
CABLE TV
TELEVISION
TICKET PROMOTION

PUBLIC RELATIONS
Our promotions plan is designed to maximize attendance
by efficiently distributing key information to potential attendees
and create an atmosphere of
excitement. We have hired an
independent PR firm to ensure
our success.

Our plan includes strategically targeting industry, consumer,
and lifestyle outlets. With a 2-3 month lead time, this 13week plan allows publicity pitches to local, regional, and
national publications, social media outlets, and blogs.
Pre-event and post-event publicity includes press releases,
press sheets, three monthly recaps of media coverage
(Sept, Oct, Nov), servicing TV, radio, and print.
Event photos snapped Nov 15 – Nov 17 and will be distributed to media outlets for five days (Nov 18 – Nov 22).

Sponsorship
PROFESSIONAL MAKEUP ARTIST CONFERENCE & TRADE SHOW

SPONSORSHIP

Sponsorship

Our sponsorship program is designed to provide
benefits that will generate profitable ROI. Opportunities include: advertising, on-site visibility, promotions,
public relations and product sampling.

ADVERTISING
Public Relations & Publicity

“Sponsorship Program Matrix
FOUNDATION
$20,000

PRIMER
$15,000

BRONZER
$10,000

Title Sponsor - Addition $5000
Pre-Event
Sponsor Announcement
Release

X

X

Sponsor Included in
Social Media PR

X

X

Brand Name/Logo link
on PMAC Site

X

X

Brand Logo on radio &
TV interviews

X

X

Selling, Couponing,
Sampling

X

X

X

PMAC Competition/Award Sponsor
$7,500
cc Categories: Bridal, Body Art, Beauty, Fashion,
Special Effects, and Haute Couture
cc Sponsored table on floor level
cc Brand inclusion on show tickets and staging
cc Listings and logos on all print materials and
media outlets
cc Use of a classroom area for educational presentation for 1 hour 1 day
cc Brand will be displayed on the banner and drink
tickets
cc Listings and branding on all print materials and
web sites
cc Half page color ad in the PMAC Show Guide

Booth Space on Main
Level

X

X

X

Public Address
Announcements

3

2

1

Promo (s) (One Minute)

6

3

1

Signage (Provided by
Sponsor)

4

2

1

Name/Logo Included on
Signs

X

X

X

Brand on Tickets,
Credentials

X

X

Tickets to Conference/
Show

8

6

4

Advertising Rates: (PMAC Show Guide)
First Page, Full Color Ad (pg4)
Back Cover, Full Color Ad
2-Pae Company Profile
Full Page Color Ad
Half Page Color Ad

Giveaways (Includes
Sponsor Product)

X

X

X

Promotional Display
Table

X

X

Customized Promotions

X

X

VIP Passes

10

5

Reserved Event Seating

10

5

2

Sponsor Hospitality Area

X

X

X

PMAC Bag Sponsor
$7,500
cc One show table in the registration area
cc Announcement of your sponsorship in press
release
cc One page advertisement in the PMAC show guide
cc Listings and logos on print materials and web sites
cc Use of a classroom area for educational presentation for 1 hour 1 day
cc Brand on recyclable trade show bag (your brand
will be predominantly displayed)

$5,000
$5,500
$5,000
$3,500
$1,750

*Note: All advertisers will receive 2 complimentary books and 2
Award Ceremony Tickets.

Design Specifications:
All ads must be submitted camera-ready. A 10% premium will be charged to advertisers who require art or
graphic production of their advertisements. Preferred
file format is a high resolution PDF file (no image
compression and include all fonts). Acceptable image
formats are high resolutions TIFF, JPG, and EPS files
that are 300 dpi or higher.
Distribution: Agencies, Makeup Schools, Retail Stores, and
Trade show

X

X

On Site

Promotions

Hospitality

Items Can Be Chosen A la carte

2

Sponsorship
PROFESSIONAL MAKEUP ARTIST CONFERENCE & TRADE SHOW

VENUE LOCATION

LE FAIS DO-DO Located at
1611 Ellsworth Industrial Boulevard,
Suite D,
Atlanta, Georgia 30318.
The web address is:
WWW.LEFAISDODO.COM.

“The global makeup industry generated
close to $40 billion in 2011 with recorded
yearly growth in excess of 4% for the four
preceding years”

CONTACT INFORMATION
Cedric Pendleton
690 Miami Circle NE, Suite 575
Atlanta, GA. 30324
cedric@pmacshow.com
678.871.PMAC

Larry Jennings
Tactix Sales & Marketing, LLC
2451 Cumberland Parkway, Suite 3350
Atlanta, GA 30339
404.435.6007