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the best reasons why you
Are you considering using SMS advertising for your business? Here are some excellent factors
why you should consider taking advantage of this amazing hub.
1. It's an successful method to get your own message across. It is believed that just around 30%
of emails are ever read having a low 5% response rate, thus it is certainly not effective.
Unsolicited mail, sent in the post, is a whole lot worse with just around 3% is ever read, the
response rate being small.
Now think about the estimated figures for text messages, someplace around 90% of messages
delivered are read immediately and there happens to be a response rate that could reach over
60%. With the availablility of mobile phones on the increase every day, not harnessing those kind
of figures into your overall marketing strategy seems to be insanity.
2. Should you decide to not put it to use, you can be sure your bottom dollar that at least one of
your competition will. Today, most organizations maintain an internet presence in advertising form
or another, whether it's a website, social websites accounts or listings in online directories.
There aren't a great number of businesses making use of SMS message advertising and as there
are plenty of people who have smart phones together with other mobile devices, this might be a
very big method to obtain new and repeat business. Keep in mind, it is not only about attracting
new clients, most businesses want their existing buyers to be back from time to time and
submitting a timely text message might just provide them with the essential nudge.
3. SMS marketing is here to stay just as much as the internet is. Tons of businesses shunned the
web in the beginning after which was required to spend here you will find time, money and effort
to catch up with their competitors. Those that were swift to obtain the most of the internet
opportunities that were on offer in the beginning were rewarded with more customers/ business
prospects than those who resisted. We could see the same thing with text message marketing as
those who already make use of it are already reaping the rewards.
There are actually various ways of executing an SMS marketing plan and it also is based on the
kind of business you're in. It could be used for both B2B and B2C businesses effectively. Just for
instance an eye doctor could build a catalog of customers who have registered to receive
information by sms message and utilize this to remind patients to book appointments or inform
them of when a new variety spectacles or contact lenses are released. Garages could use the
same system to remind clients concerning the need of an MOT or repair, or that a new model is
On the other side of the coin, if there is a recall of items, consumers will be sms text messaged to
give them the necessary information or get them to contact garage. As you are able to see
messages needn't be involving sales, they can be used to provide well-suited information allowing
interaction with your customers. Better still the consumers do apparently enjoy this type
interaction, it being less uncomfortable than a mobile call and much easier to view as opposed to
a letter (no envelope to open up).
So, take a couple of moments to think about precisely how the business might have the benefit of
a benefit from a SMS advertising campaign, the chances are that you will uncover a way to
encourage your business development or work more efficiently.