Kea Every Kiwi Counts 2013 Report.pdf

The Every Kiwi Counts Survey: Methodology
WHAT?

This research was conducted
using a quantitative online survey,
which was set up to be optimised
for the majority of mobile
devices.
An ‘open’ survey URL allowed the
link to be easily forwarded or
shared via social media.

WHEN?

Fieldwork dates:
The Kea Every Kiwi Counts
survey conducted by Colmar
Brunton ran for a period of 4
weeks, 25 April 2013 – 22 May
2013

HOW?

The Kea Every Kiwi Counts survey
conducted by Colmar Brunton was
communicated via two main streams:
Stream 1: Mail out to existing database.
Kea Expat database of approximately
30,000 were emailed(trialling different
message types to achieve optimal
response).
Stream 2: Social Media push
Several social media blasts, pushing the
survey out via multiple channels including
Facebook, LinkedIn and Word of Mouth.

WE TALKED TO A TOTAL OF 12,433 KIWI EXPATS IN 2013
© Colmar Brunton 2013

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