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Improve Online Sales with Video Sales Pages Report.pdf

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The traditional sales letter, reborn as a series of short video conversations (video isotopes),
delivered into Web 2.0 is social optimization. Just as websites need search engine optimization,
web video and more importantly video sales letters require social optimization to attract
viewers. Optimizing your sales copy for video sales letter production follows the laws of
nature, form follows function. The laws of the internet or currently how the internet handles
video productions is set in writing at each Web 2.0 site where traffic congregates.
For example:
File sizes are limited in most cases to 100 megabytes. Selected sites offer stand alone ftp
programs for video files in excess of 150-200 megabytes. Sites also state the accepted file types
i.e. avi, mov, swf, flv, mpg and wmv. Your video also needs a persuasive title, keyword tags,
and you cannot violate the terms of use.
Your video must abide by the Web 2.0 site function, i.e. form follows function. A well produced
video, just as a well written sales letter, will produce favorable sales conversions, increase
traffic and extend brand penetration.
Take advantage of the huge traffic opportunities Web 2.0 offers and optimize your video sales
letter and web video with web video elements.
About the Author
© 2007 Sentient LLC Author, Paul Richardson
Paul writes weekly on his blog located at:
Free tutorials on video production tips are located on his website at:

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