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PPT For Local Search .pdf



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Local Search Optimization

Created By,

Importance:
Google, Yahoo, and the other search engines
have revolutionized how we learn, how we
collaborate, how we shop, and in general have
helped billions of people around the world
harness the full power of the internet.
 The importance of search can be
gauged from the fact that 97% of
consumers search for local businesses
Online
 69% of the searches are affected by geo or
specified location


20% of the searches made on Google are
for local information

Physical Address in the Searched City
If there is no location specified, but the business has a local presence on the
internet, then Google will limit listings displayed to those within the proximity
of the person searching.

Accurate Categories
It is important to have businesses listed in the categories they fit in. For
example, a local dentist has to be in the dentist category on the Google+ Local
Page. For those businesses that cater to specific or niche markets then it is
important for them to have custom categories describing the type of business
listed. Experts believe that the first category should be wide and the second
category more specific.

Proximity of Address to City Center
Search engines often rank businesses according to their proximity to the City
Centre. This centre is determined by the population or by the business centre
of the city. On Google Maps, entering the name of the city will most likely
display the City Centre as determined by Google.

Domain Authority of Website
The domain of the website has to be relevant and commanding on the
Google+ Local Page to be competitive against other competing domains. The
domain authority of a website can be increased through the use of
sanctioned SEO tactics.

Quantity of Sanctioned Citations
It is important for businesses to be listed in directories such as phone
directories in order for Google to list these businesses as valid for the
locations searched. For businesses to get the best out of this feature, data can
be submitted to online data providers or directories.

City and State in Landing Page Title
The business has to have the name of the city or state it is located in
on the title page of its website. This address can be added to the
business' website with little trouble.

Authority of Structured Citations
It is important for local businesses to have quality and specific directories as
they are more commanding compared to general or vague directories.

Area Code on Google+ Local Page
Businesses can add their local area codes to the Google+ Local Page without
much trouble. It is important for businesses to have these area codes
specified as they make them stand out on searches more.

Number of Google+ Local Reviews
Local businesses should have reviews submitted by people on the
Google+ Local Page or other review websites such as Yelp. Experts
believe that reviews on Google+ have the most influence. Although
getting reviews from local consumers might be easy, getting reviews
from qualified and professional people such as doctors might be
difficult to achieve.

NAP Consistency
The directories provided by the business such as the name, phone numbers,
and addresses, should be in line with those provided on the Google+ Local
Page. If the information provided is different from what it actually is, then
people will have trouble contacting the business.
Local search engine optimization is especially beneficial for small or home
based businesses. It makes these businesses stand out without having to
spend huge amounts of money on marketing. The lower costs associated with
SEO is what enables these businesses to effectively compete with much larger
businesses. Thanks to the internet, small or home based businesses are still
alive and well in today's economy. Not only do these businesses allow the
smooth running of the economy, but they also help contribute to the
cou try’s overall GDP a d e ploy e t rate.

Contact Us:
MAIN
Todi Corners 32, Ezra Street
Suite – 964, 9th Floor Kolkata – 700 001
INDIA.
Phone : +91 93310 39862
Fax : +91 33 4007 0863

NEW DELHI
Ganesh Market, Naharpur
Rohini, Sec-7,
New Delhi, INDIA.
Phone : +91 95557 64362

UK
73, Gladstone Avenue
Woodgreen, London
UK ; Pin : N226LA.
Phone : +44 20 3239 9521

USA
14 Office Park Ct, Columbia,
SC 29223-5947
Phone : +1 646 845 9521

Sales: sales.info@e-intellisense.com
Customer Support: support@e-intellisense.com
Careers: careers@e-intellisense.com


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