CFA 2013 Post Show report (PDF)

24 - 25 September 2013
Centara Grand & Bangkok
Convention Centre at
CentralWorld, Thailand
w w w. c a r b o n fo r u m a s i a . c o m

Post Show
Report
In partnership with Official host

Jointly organized by

Official Supporter

Supported by

Carbon Neutral Sponsor

Table of Contents
Event Overview………………………………………………………………………………………..……………...2
Conference Overview………………………………………………………………………………………………..3
Exhibitor Overview…………………………………………………………………………………………………...5
Exhibitor Statistics…………………………………………………………………………………………………....6
Visitor Statistics………………………………………………………………………………………………………7
Visitor Survey Results………………………………………………………………………………………………10
Publicity Overview………………………………………………………………………………………………….13

1|Page

Event Overview
Now in its eighth year, the Carbon Forum Asia Trade Fair and Conference, organized by Koelnmesse
and the International Emissions Trading Association (IETA), came to a close on September 25th, 2013,
after two days of intensive discussions and networking. Co-located with Clean Energy Expo Asia and
Energy Efficiency Asia, the three events ran across the week from September 24th to 27th, 2013, at the
Centara Grand & Bangkok Convention Centre at CentralWorld, Bangkok, Thailand.
Asia is emerging as a strong leader in carbon markets, climate innovation and green finance. This year,
China’s first carbon trading pilot began, Kazakhstan initiated its own national emissions trading
program – and Korea’s carbon market design process began to take shape. Alongside these, the Green
Climate Fund’s selection of Songdo, Korea as the host city has drawn the attention of the global
financial community to the region.
These steps reflect an important reality: an effective response to climate change combines sound
market-based policy, technology and finance. Those three ingredients work together – when a clear
policy stimulates companies to adopt new technology and access markets to finance it cost effectively.
This year’s Carbon Forum Asia brings those three elements together as part of a powerful agenda.
“This year’s Forum offered rich discussions about new markets emerging and the global policy
architecture of the future,” said Dirk Forrister, President and Chief Executive Officer, International
Emissions Trading Association. “We moved the Asian policy agenda forward and helped businesses
gain a better understanding of the opportunities and challenges that lie ahead as the global
community addresses climate change.”
For the first time, Carbon Forum Asia was co-located with Clean Energy Expo Asia and Energy
Efficiency Asia, further strengthening the value of the discussions carried out during the event, by
presenting a unique opportunity for greater collaboration and knowledge exchange between
organizations and professionals, across the entire carbon and energy value chain.
“I believe these events are extremely useful for the business society because energy and climate are
two sides of the same coin. I was able to exchange views and discuss both issues together here and
construct good business network. My outcome, perhaps participants may agree, is that a combination
of market, energy and policy is needed. Now is the time of Game Change. This is an ideal place to
meet energy people and climate people,” said Takashi Hongo, Senior Fellow, Mitsui Global Strategic
Studies Institute, Japan
Carbon Forum Asia successfully attracted 42 exhibitors and 550 carbon, clean energy and energy
efficiency industry experts from 40 countries. Held from September 24th to 25th, 2013, the event is
organized in partnership with the Asian Development Bank and hosted by the Thailand Greenhouse
Gas Management Organization (Public Organization).

2|Page

Conference Overview
Featuring 73 speakers from 24 countries, Carbon Forum Asia brought together carbon market players,
policymakers and industry analysts in a total of 28 insightful dialogues.
The Carbon Forum Asia participants learned about a range of emerging climate finance instruments
and mechanisms, including the new UN Green Climate Fund (GCF). During a special lunchtime
dialogue and plenary session, delegates were joined by 3 of only 4 Active Private Sector Observers to
the GCF, who provided updates on the fund's operationalization as well as the expectations heading
into the GCF's next Board Meeting, and the priority fund items that will be addressed. Examples
included the business model framework on allocation and financial inputs as well as performance
indicators, panel committee guidelines and many more. Thus, Carbon Forum Asia reaffirmed the vital
role that the private sector must play in reaching international climate finance goals.
“ADB is pleased to see the innovative discussions on carbon market developments in Asia and the
Pacific at this year’s Carbon Forum Asia. Many new and creative thoughts such as the carbon market
linkage and carbon credit rating were brought to the table in an intense discussion, contributing to the
development of the future carbon market not only in this region, but also in the world,” said Lu Xuedu,
Advisor, Asian Development Bank.
“It is always good to meet people at this Forum, global or Asian. One realizes the concerns in Asia are
very similar to those on a global level. I think all forums are a convening space for players in the market
space - from both the financial and public sector as well as the industrial sector – these are all
important players,” said Nikolaus Schultze, Assistant Director General for Public Private Cooperation,
Global Green Growth Institute (GGGI).
As China gears up for a potential nationwide emissions trading system, the attention lies on the
development of the 7 pilot systems and what challenges governments, together with pilot participants,
are addressing and overcoming. Participants in the session on China’s National Carbon Market
discussed the policy design issues of a national ETS in China as well as industry ‘market readiness’ for
emissions trading. From the discussions, it was evident that knowing the ins and outs of emissions
trading - including what works and what didn’t from the EU’s experience - will be paramount to
operators’ effective participation in the Chinese pilot emissions trading systems. The session provided
delegates with the opportunity to learn about the challenges and opportunities ahead for stakeholders
in the Chinese carbon market and how industry readiness will be key for a national emissions trading
system in China.

3|Page

“The best thing about Carbon Forum Asia is that you get to listen to the
most prominent experts from a diversity of organizations, and expand
your knowledge boundaries in a vast number of areas relating to carbon
markets and climate financing. The panel discussion format of the
conference sessions is ideal as the audience can hear interesting
viewpoints from the panel. In addition, the forum provides opportunities
to expand networks and make contacts.”
Arjun Kumar, Officer, Carbon Business Office, Thailand Greenhouse
Gas Management Organization (Public Organization)
"CFA always draws the right mix of participants who share new and
evolving ideas during the course of the event and I have always enjoyed
networking for gaining from serious expertise attending this event.”
Dinesh Babu, Director, GHG Management Institute, Singapore
"Even though the Carbon Market is going through tough times, yet IETA
and Koelnmesse pulled it off very well this year at the 'Carbon Forum
Asia 2013' with a good show. Numbers are always important but what is
more important is the meaning of those numbers and I am happy that
the people whose presence matters were there at the event. These
conferences are important as they reinforce the dwindling confidence of
both the private and the public sector. I wish IETA and Koelnmesse all
the best for future events."
Kundan Burnwal, Technical Advisor, GIZ India
"Carbon Forum Asia consistently proofs that if you want to learn about
the Asian GHG market, this is the place to be! You find the experts and
you get inside knowledge all in one."
Edwin Aalders, Business Development Manager, DNV Accredited
Climate Change Services, Norway
“I'm very pleased to have taken part in Carbon Forum Asia 2013, a high
level event for policymakers and market participants to share
experiences and exchange views. I’d learned a lot from other
stakeholders in the forum, and I look forward to exciting developments
in the Asian region.”
Jennifer Chen, Deputy Director General, Environmental Protection
Bureau, Kaohsiung City Government, Taiwan
“Carbon Forum Asia 2013 was a great success as it provided all
participants with new inspiration and impetus in their search for better
market solutions.”
Mutsuyoshi Nishimura, Senior Fellow, Japan Institute of International
Affairs (JIIA)
4|Page

Exhibitor Overview
Representing 42 organizations from 19 countries including Germany, Philippines, Cambodia, Finland,
Japan and Thailand, the Carbon Forum Asia Trade Fair was a productive gathering to explore
opportunities and form relationships in the carbon abatement market.
Furthermore, with this year’s co-location, exhibitors and visitors alike enjoyed the opportunity to meet
with organizations and exhibitors at Clean Energy Expo Asia and Energy Efficiency Asia. Over the 4
days, the co-located events saw close to 1,700 visitors from 48 countries participating on the Trade
Fair floor.
Carbon Forum Asia 2013 continued to showcase carbon market business opportunities from
developing countries in the region. This year ADB invited experts and project developers such as the
Ministry of Industry, Mines and Energy Cambodia, Water Authority of Fiji, Vietnam Low Carbon
Agriculture Support Project and CECEP Zhangbei Wind Power to contribute to the Forum and
showcase their projects, covering a range of sectors including renewable energy, cook stove, transport,
agriculture and waste.
The Thailand Greenhouse Gas Management Organization (Public Organization) returned with an
official Thai pavilion to connect local project developers and governments with international
participants at Carbon Forum Asia. The pavilion featured companies such as Thai Biogas Energy Co.,
Ltd, Electricity Generating Authority of Thailand, Advance Carbon Securities Venture Co. and
Vichitbhan Palm Oil Company Limited.
The Overseas Environmental Cooperation Center, Japan (OECC), a non-governmental organization
established with the support of the Environment Agency (currently the Ministry of the Environment) of
the Japanese Government, puts its highest interest on climate change related subjects. At Carbon
Forum Asia, they provided the latest information on Joint Crediting Mechanism / Bilateral Offset Credit
Mechanism (JCM/BOCM) - the Japanese Government’s initiative in new market mechanisms. OECC,
with the support of the Ministry of the Environment, Government of Japan returned with a Japan
Pavilion this year, bringing together the Global Environment Centre Foundation (GEC) and the Institute
for Global Environmental Strategies (IGES).
Returning exhibitors did include the World Bank East Asia and Pacific Region, Nordic Environment
Finance Corporation, South Pole Carbon, UNFCCC, VCS and the Federal Ministry for the Environment,
Nature Conservation and Nuclear Safety, Germany. ICIS, a global market intelligence provider and
Vertis, a European emissions trading house, participated for the first time as exhibitors.

5|Page

Exhibitor Statistics
In total, 42 exhibiting companies including co-exhibitors
from 19 countries participated at Carbon Forum Asia 2013.
Number of Exhibiting Companies:

42

Number of Countries:

19

Number of Local Exhibitors:

12 (29%)

Number of International Exhibitors:

30 (71%)

Top 5 Exhibitor Countries







Thailand
Japan
Germany
China
India

Where do our exhibitors come from?
America
5%
Europe
19%
Asia
Pacific
76%

Which sectors do they represent?
Associations
Bilateral & Multilateral Aid Agencies
Carbon Accounting & Auditing Services
Carbon Brokers
Consultants
Financial Services
Governments
Non-Governmental Organizations
Power Producers
Project Developers
Research Institutions
Solution Providers
Others
0%

6|Page

5%

10%

15%

20%

25%

30%

Visitor Statistics
In total, 550 visitors from 40 countries attended Carbon Forum Asia 2013.
Number of Local Visitors:

268 (49%)

Number of International Visitors:

282 (51%)

Top 15 Participating Countries

















Thailand
Singapore
China
Philippines
Malaysia
Australia
United States
India
Japan
Germany
Indonesia
Switzerland
United Kingdom
Italy
Korea

Where do our visitors come from?
Africa, Central
Asia,
Southwest
Asia, Western
Asia
2%

America
4%
Europe
9%

Asia Pacific
85%

Job Function

Others
17%
Student
2%
Academic Staff
7%

Senior
Management
(CEO, COO,
CFO, etc)
23%

Middle
Management
(Heads of
Department,
etc)
12%

Administrative
1%
Technical
Specialist
12%
Executive
10%

7|Page

Manager
16%

Over 50% of the trade visitors
are holding managerial to senior
management positions
demonstrating the opportunities
to meet influencers and key
decision makers.

Visitor Statistics
Type of Company
Bilateral & Multilateral Aid Agencies
Carbon Accounting & Auditing Services
Carbon Market Consultants
Carbon Offset Brokers
Carbon Offset Buyers
Carbon Offset Sellers
CDM Verifiers, Certifiers and Validators
Corporate Investors & Financial Services
Exchanges & Trading Platforms
Government Bodies & Associations
Legal Advisors & Risk Managers
Media & Press
Non-Governmental Organizations
Project Developers
Research & Educational Institutions
Technology & Service Providers
Others
0%

2%

4%

6%

8%

10%

12%

14%

16%

Sectors
Afforestation & Reforestation
Agriculture
Bioenergy
Chemical
Cogeneration
Construction
Energy Demand
Energy Distribution
Energy Efficiency
Fossil Fuels
Geothermal
Hydropower
Landfill & Methane Gas Capture
Manufacturing
Marine Energy
Metal Production
Mining & Mineral Production
Nuclear Energy
Retrofitting
Solar Energy
Transport
Waste Management
Waste to Energy
Wind Energy
Others
0%

8|Page

2%

4%

6%

8%

10%

12%

“Carbon Forum Asia provides an excellent chance to catch up on all developments in carbon and
associated markets around the world, establish new contacts with potential for new business
partnerships, and hold a series of meetings in one place with existing contacts and partners face to face.”
Jay Mariyappan, Managing Director, Sindicatum Sustainable Resources, Singapore
“Carbon Forum Asia has a very specific focus and therefore draws a specific target audience. But in order
to efficiently reduce greenhouse gases, the relationship between carbon and other markets, such as the
energy market, needs to be addressed. This co-location has laid the pathway towards our future plans for
the next exhibition where we will take into consideration the relationship between the reduction of
greenhouse gases and the sectors that it is closely related to.”
Prasertsuk Chamornmarn, Deputy Executive Director, Acting Executive Director, Thailand
Greenhouse Gas Management Organization (Public Organization)
“The co-location is great because there is a strong correlation between the events and it gives us a good
opportunity for new ideas and new business. It also provides the opportunity for new relationships, for
example the biomass and co-generation plans which are strongly related to the carbon forum, as well as
some CDM projects that are actually based on energy efficiency. I came from Europe to find a new
network because we want to focus more on Asia and I was glad to meet a lot of new people and to learn a
lot onsite. There has been a high quality of people especially from the government and policy side.”
Jonathan Grassiano, Environmental Products, Sales & Trading, Amsterdam Capital Trading,
Netherlands
“Another great job by the organizers - with so much policy movement affecting the carbon market,
Carbon Forum Asia continues to provide the best platform for knowledge sharing in the region.”
Robert Hansor, Head of Climate Change & Sustainability – Asia, LRQA, China

9|Page

Visitor Survey Results
Purpose of Visit
30%
25%
20%
15%
10%
5%
0%

Top 2 reasons for attending and level of satisfaction

45%
40%
35%
30%

excellent

25%

good

20%

satisfactory

15%

fair

10%

poor

5%
0%
To learn about the latest industry
trends

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To establish new business contacts

Visitor Survey Results
Trade Fair – Level of Satisfaction
45%
40%
35%
30%

excellent

25%

good

20%

satisfactory

15%

fair

10%

poor

5%
0%
Variety of Products Overall quality of Overall quantity of
& Services
exhibitors
exhibitors

Side Events – Level of Satisfaction

Over 70% of the attendees viewed the Carbon
Forum Asia Trade Fair as favourable to highly
favourable while 89% of the participants graded
the side events as good to excellent

50%
45%
40%
35%
30%

excellent

25%

good

20%

satisfactory

15%

fair

10%

poor

5%
0%
Quality of speakers Quality of content

Will you recommend Carbon Forum
Asia to your associates?

Relevance of
content to your
area of business

No
18%

Yes
82%

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Publicity Overview
Press Release Distribution
Press releases pre and after the event were distributed to 95 local & international media sources.
No
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39

International Trade & Press
ABC Carbon Express
Antara News Agency
Argus Media
ASIA 360
Bernama
Bloomberg
Bloomberg Businessweek
Bloomberg News
Bloomberg Newswires
Carbon Extra (Thomson Reuters)
Charlton Media Group
China Daily
Cleantech Magazine
Climate Connect
Climate Resources Exchange
Control Engineering
CSRWire
DETIK.COM
Deutsche Presse-Agentur
Dow Jones Newswires
Eco Business
EcoMENA
Economic Daily
Economic Daily (China)
Elsevier
Energy Intelligence
Environmental Finance
Ernst & Young
Finance Asia
Financial News
Financial Times
Gaia Discovery
Gatra
GMA News & Public Affairs
go-green.ae
Green Business Times
Green Drink Singapore
Green Prophet
Green Purchase Asia

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44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82

Jakarta Globe
JiJi Press Ltd
Kantipur
Konrad-Adenauer-Stiftung
Kuensel Corporation Ltd.
Lianhe Zaobao
MediaCorp News Radio 938
Merger Market
My Paper
Nippon Hos Kyokia
NNA
Point Carbon News
Power Insider Asia
Radio Thailand English Language Service
Rasmei Kampuchea
Recharge
Singapore Press Holdings Limited
South Asian News Agency
Star Publications Malaysia
Straits Times, Money desk
Sydney Morning Herald
Thanhnien News
The Age (Australia)
The Daily Janakantha
The Energy Times
The Hindu Business Line (India)
The Island, Upali Newspapers Limited
The Jakarta Post
The Kathmandu Post
The Philippines Star
The Press
The Press Trust of India
The Press/Manawatu Standard
The Star
The Straits Times
Thomson Reuters
TIOS Publishing International
Today Newspaper
Vientiane Times

40
41
42
43

Harian Metro
Industrial Automation Asia
International Herald Tribune
Interpress Service

83
84
85
86

Vietnam News
FuturEnergy
CEERD
Business World Online

No Thai Trade & Press
1

Bangkok Post

6

Industrial Technology Review

2

Energy Focus

7

Make Money

3

Energy Saving

8

Modern Manufacturer

4

Engineering Today

9

The Nation

5

Green Network

Media Attendance
A total of 10 media agencies attended the Clean Energy Expo Asia and Energy Efficiency Asia 2013
actual event:

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ABC Carbon/ SASA
Bangkok Post
Bloomberg News
E-Week Thailand
International Environment Report

Some articles about CFA 2013:

13 | P a g e

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SEAPA, Southeast Asia Press Alliance
Southeast Asia Infrastructure
Mergermarket
Reuters Point Carbon
World-Gen Magazine

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CARBON FORUM ASIA is a partnership between
International Emissions Trading Association (IETA)
24, rue Merle d’Aubigne
1207 Geneve
Switzerland
Tel: +41 22 737 0500
Fax: +41 22 737 0508
www.ieta.org

Koelnmesse Pte Ltd
152 Beach Road
#25-05 Gateway East
Singapore 189721
Tel: +65 6500 6700
Fax: +65 6294 8403
www.koelnmesse.com.sg