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more growth more profits and
Turkish Airlines has been a member of the Star Alliance network of airlines since April of 2008.
Located in the Ataturk Intl Airport in Istanbul, Turkey, these airlines have more than fifteen
thousand employees. Over the past few years, Turkish Airlines has been honored with many
different prestigious awards. Because it provides the highest premium Economy class flight food
service on the globe, Turkish Airlines was award by Skytrax. In addition, Turkish Airlines has been
said to be the fastest growing airlines in Europe. This should not come as a surprise considering
the number of consecutive years in which profits have grown.
January 2011 saw US Airways and Turkish Airlines entering into a codeshare agreement. Two
airlines sharing their passenger reservations on scheduled flights is what constitutes a codeshare
agreement. Since both airlines earn more money and can expand their customer base, they
generally consider it to be an advantageous proposition. Passengers also benefit because they
have more choices when it comes to getting good deals on their flights and because there are
more flights available. The result of this codeshare arrangement in particular is that passengers
will enjoy a wider selection when it comes to travel to the U.S. or Turkey.
In late 2010, Turkish Airlines inked a most interesting marketing deal with the world's number one
ranked women's tennis player, Caroline Wozniacki.
This is a bold marketing move to brand the airline internationally for increased recognition.
Specifically, Miss Wozniacki will represent the Business Class Service of Turkish Airlines. The
airline is aiming primarily at appealing to European tennis fans by appointing the women's number
one ranked tennis player as their spokesperson. She will be appearing in various commercials
and public relations events for the airline throughout her three year contract.
During the summer of 2010, Turkish Airlines was abuzz with plenty of action. During July, Turkish
Airlines finalized a 5 year deal with Euroleague in which it will sponsor the global European
basketball competition. The new name for the basketball association will be changed to the
Turkish Airlines Euroleague basketball for the season that is coming up soon. This really should
not be that much of a surprise to anyone who consistently follows the company's marketing plans.
Turkish Airlines understands how sports appeals and reaches out to a lot of people. The flying
public is wrapped up in the middle of it. Within the new millennium, Turkish Airlines has
experienced a lot of unprecedented growth and success. The company has managed to utilize all
of the right promotional strategies with the right number of celebrities. They are quickly going into
new markets that goes right along with an international campaign of brand alertness. But they are
also seeing feedback from their efforts. They have gotten plenty of industry awards as a result of
their wonderful service and promotional efforts. We think that they are a prime example of what
can happen when the government and civilian management come together and produce
Grand Circle Travel Cruises
Grand Circle Travel offers distinctive international vacations for older Americans. The fleet joins
sister brands Overseas Adventure Travel (est. 1978) and Grand Circle Travel (est. 1958) to
provide more than 80 River Cruises and Cruise Tours, Small Ship Cruise Tours, Land Tours, and
small group adventures by land and sea and for Americans aged 50 and older.