Breaking News Snyder Buy V2 (PDF)
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Author: Joe DiSano
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Breaking News: Snyder Going for Smaller Super Bowl Buy
on Fox News
Rick Snyder for Michigan is launching an a statewide, $166,000 ad buy on Fox News on Super
Bowl Sunday, Inside Michigan Politics confirmed from two well-placed sources today.
As a political unknown, Snyder saw his name recognition soar in the last gubernatorial race after
releasing his “One Tough Nerd” ad during the 2010 Super Bowl. He spent $1 million last time to
introduce himself to voters.
However, the Republican governor may be going smaller this time.
This confirmed ad buy is with cable news stations in the Detroit, Flint, Traverse City, Lansing
and Grand Rapids markets -- not Fox affiliates, which are broadcasting the Super Bowl. The ad
runs from Feb. 2 through 16. The total spending is $166,130.
The campaign’s decision to advertise on Fox News, which has a strong conservative and senior
audience, signals that Snyder wants to shore these groups up.
IMP’s bipartisan poll in November indicated that Snyder had a 10-point deficit with voters 65
and older in a matchup with Democrat Mark Schauer. Seniors are the most reliably Republican
voting block, but Snyder’s 2011 pension tax remains unpopular with voters.
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