SuperBowl Final Scoring Sheets v3 .pdf

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Original filename: SuperBowl-Final Scoring Sheets-v3.pdf
Title: SuperBowl-Final Scoring Sheets-v3.pptx
Author: danielfox

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Page 1

Scoring Sheet

Just three questions for each commercial…
Did it engage you?
Did it make the brand seem special?
Did you learn something about the brand?


2 or more “Yes” =




Advertisers shown in alphabetical order. based on best information available pre-game.
Space left open to allow for your notations.

Brand

(Aluminum Bottle)

Engaging?

Made
brand
special?
Y
N

Y

N

Y

N

Y

Y

N

Y
Y

Learn
anything?
Y

N

N

Y

N

Y

N

Y

N

N

Y

N

Y

N

N

Y

N

Y

N

+   _  

Page 2

Scoring Sheet

Brand

Engaging?

Made
brand
special?

Learn
anything?

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

(Clydesdales)

(Soldiers)

+   _  

Page 3

Scoring Sheet

Brand

Engaging?

Made
brand
special?

Learn
anything?

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

(David Beckham)

+   _  

Page 4

Scoring Sheet

Brand

(“Transformers IV”

Engaging?

Made
brand
special?

Learn
anything?

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

+   _  

Page 5

Scoring Sheet

Brand

Engaging?

Made
brand
special?

Learn
anything?

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

+   _  


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