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Page 1
Scoring Sheet
Just three questions for each commercial…
Did it engage you?
Did it make the brand seem special?
Did you learn something about the brand?
2 or more “Yes” =
Advertisers shown in alphabetical order. based on best information available pre-game.
Space left open to allow for your notations.
Brand
(Aluminum Bottle)
Engaging?
Made
brand
special?
Y
N
Y
N
Y
N
Y
Y
N
Y
Y
Learn
anything?
Y
N
N
Y
N
Y
N
Y
N
N
Y
N
Y
N
N
Y
N
Y
N
+ _
Page 2
Scoring Sheet
Brand
Engaging?
Made
brand
special?
Learn
anything?
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
(Clydesdales)
(Soldiers)
+ _
Page 3
Scoring Sheet
Brand
Engaging?
Made
brand
special?
Learn
anything?
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
(David Beckham)
+ _
Page 4
Scoring Sheet
Brand
(“Transformers IV”
Engaging?
Made
brand
special?
Learn
anything?
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
+ _
Page 5
Scoring Sheet
Brand
Engaging?
Made
brand
special?
Learn
anything?
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
+ _
SuperBowl-Final Scoring Sheets-v3.pdf (PDF, 8.87 MB)
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