domain brochure (PDF)

Bringing more buyers
to your home
Online | Mobile | Print | Email

Domain
has everything
you need

Reeling them in
When it comes to bringing more buyers to your home and building demand for your property,
Domain has you covered in more ways than one.
While it only takes one person to fall in love with your property, it can take the interest
of many to drive the price up to where you need it to be.
Domain’s massive national advertising reach across online, mobile, print and email –
and the sheer size of the Fairfax Media network, of which Domain belongs – means that
your property has the potential to reach millions (and millions) of people.

02

All bases covered
with Domain
1. Early investigation

domain.com.au Just what you’re looking for
THE SATURDAY AGE DECEMBER 10, 2011

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Buyers are looking for
inspiration and potential.
They are motivated by
ideas seen in newspapers
and take the next step in
pursuing their dream.

Only with Domain can you market across platforms
and reach buyers at any point on the path to purchase.

Twice
as nice

A double-fronted,
two-storey Victorian
in Richmond. PAGE 4

PRIVATE PROPERTY
OPERT
TY

HOME BASE
HOM

OUTDOORS

Fast
moves

Summer
sizzle

Al fresco
dining

Nathan Brownn to
sell after onee year
year.r.

Seve ways to
Seven
cool your home.

PAGE 3

PAGE
P
AGE 10

Fresh ideas for
the fresh air.
PAGE 15

Southbank 33 Clarke Street

Middle Park 28 Patterson Street
View from Apt 16

FROM

1 Bedroom Apartments

$249,950

FROM

2 Bedroom Apartments

IDYLLIC LIVING, FLAGSHIP INVESTMENT
FULLY REFURBISHED LUXURY

1 & 2 Bedroom
Apartments
50 metres from the beach!

Print

Limited opportunity to secure a spacious designer
apartment in Melbourne’s most sought after precinct.

- Fully complete and ready
to occupy
- Generous courtyards /
balconies on title
- Secure titled parking
- City / bay views
- Positive gearing (with Finance
Package)

INSPECT
Saturday & Sunday
3.30 – 4.30pm
Wednesday 6 – 6.45pm
CONTACT
Lachlan Castran 0407 766 304
Tim Brown 0417 766 778
• Limited offer - conditions apply

$399,950

Recalling the classical
composition of the Flat Iron
Building in New York City, Banque
88 is a distinctive addition to
the Southbank skyline, perfectly
positioned next to the world
class Crown complex.
Other features include reverse
cycle heating / cooling, stone
finishes to fully fitted kitchens
and some of the most captivating
views of the city skyline.
Outstanding Stamp Duty savings
www.banque88.com.au
INSPECT Display
270 City Road, Southbank
Sat & Sun 2.30 – 4.30pm
Paul Raimondo 0407 743 791

Level 2, 108 Toorak Road South Yarra / 9827 1177 / castrangilbert.com.au
NATAGE 0001

2. Research
Property seekers can
search and compare
property prices online once
a region and price range
has been decided.

Online

3. Inspections
Domain’s mobile apps
provides buyers with
‘on the go’ accessibility.
They can shortlist
properties and prepare
their weekend for ‘open
for inspections’ and
auctions with Domain’s
Inspection Planner.

Mobile

03

Industry leader
in mobile solutions

Mobile
and Video

‘WINNER 2011 AUSTRALIAN
MOBILE AWARDS’

‘TOP REAL ESTATE APP
IN THE APPLE STORE
REWIND 2011 AWARDS’

Smarter ways to get
the word out
As a leading industry innovator, we’re
constantly looking for better ways to help
people sell their homes. Domain mobile
and video, for example, are proving to
have an enormous impact on property
enquiry numbers.

We do great mobile
Winner 2011 Australian Mobile Awards
The first Australian real estate portal
to release iPhone and iPad apps
Clocking in at around 1 million^
downloads (and counting)

Why Domain mobile?
Domain mobile gives buyers all the
handy tools they need to find your
property anywhere, anytime.
Search
View and update shortlist
Inspection Planner
Agent contact
Interactive map
And more…

iPhone / iPad

Android

Samsung

Windows Phone 7

*Google Mobile Revolutions, 2011. **Morgan & Stanley Internet Report. ^Apple Apps Store Downloads. iPhone and iPad are registered trade marks of Apple
Inc, registered in the U.S. and other countries. App Store is a service mark of Apple Inc. Please note that while the Domain.com.au app for iPad is free to
download, users may incur fees as per their standard mobile or internet network charges for data retrieval.

04

Showcasing your
best side

Handy tools
Domain advertising tools
are designed to showcase
the very best of what
your property has to offer
in a crisp, clean format
that’s both easy to view
and use.

See precise location
 irections to properties
D
‘on the go’
View local landmarks

Think about high-impact
advertising tools like an
eBrochure and micro-site
to further boost your
property’s marketing
campaign and reach
more of the right kind
of buyers.

Interactive map
Video
Large hero image
Drives stronger buyer
engagement
Make buyers fall in love
with your property

Comprehensive photos

Agent details
Easy to contact agent
A
 rrange an appointment
to inspect

High impact exposure
Multiple property vistas
S
 howcase property
features

Handy buyer tools
Shortlist and email a friend
Add to Inspection Planner
Inspection and auction
details

05

Getting the
word out

Advertising on
search results page
Domain’s online advertising tools
cater to all budgets and marketing campaigns.

Top Spot
M
 ost prominent position
on the search results page
Enhanced property display
Quality design
Large hero images

Premium Plus
High impact exposure
Prominent positioning above
Priority Placement and under Top Spot
Respects all user search criteria
L
 arger and wider property
details listing

Property Gallery
 oll position beneath
P
the highly used search
panel

Priority Placement
Prime position ahead
of Enhanced Listings
Bold design

Enhanced Listing
A clean and crisp layout that
draws the buyers in
Enjoy all the advertising
benefits on domain.com.au

06

eBrochure
Reach highly targeted property seekers via email
Automated delivery
Cost effective and convenient

You Wish (sales)
Unmissable
advertising on the
Domain home page

You Should (rentals)
 rominent position on
P
the rental home page
of domain.com.au
I deal for executive
properties, holiday
rentals and luxury leasing

Video content ticks all the right boxes
 ake buyers fall in love with your property before inspection
M
Give buyers a better feel for the space
Showcase your home to maximum effect
It takes just one hour to film a 3 minute video

‘LISTINGS WITH VIDEO DRIVE AROUND
400%^ MORE ENQUIRIES’

^Fairfax internal stats.

07

To advertise or find out more contact us today

1300 799 109 | domain.com.au