MEDIABOOK (1).pdf


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TABLE OF CONTENTS
MEET THE TEAM
EXECUTIVE SUMMARY
CAMPAIGN SCOPE
BRAND PROFILE
GEOGRAPHY & COMPETITORS
LOCAL COMPETITORS
NATIONAL COMPETITORS
SITUATION ANALYSIS
SITUATION SYNOPSIS
TARGET MARKET
MEDIA VISION
MEDIA MENU
MEDIA OBJECTIVES
MEDIA MIX
FLIGHT 1
FLIGHT 2
FLIGHT 3
FLIGHT 4
CONTINUOUS MEDIA
MEDIA TIMELINE
FURTHER RECOMMENDATIONS

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