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Patient Relationship Management and Patient Loyalty .pdf

Original filename: Patient Relationship Management and Patient Loyalty.pdf
Author: Lovely Joy Sajonia

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Patient Loyalty Optometry * Solution Reach Vision

E y e c o n X

C a n a d a


and Patient Loyalty

Trust in Doctor's Recommendations
Fewer Complaints
Word-of-Mouth Referrals
Frequent Visits

Customer loyalty is always the defensive wall of every
highly successful businesses. In fact, this depressed
economy that we have at present, patient loyalty can
be the essence of survival. And even the highly trained
healthcare professionals are also vulnerable to this
same economic dangers. In every field, it is imperative
to ensure patients not only by giving them the best
care possible, but providers need to secure them the
ability to provide necessary care for the foreseeable
When it comes to doctor-patient relationship, there is
always the issue of loyalty, and how is this defined?
Basically, a loyal patient is someone who wants and
likes doing business with you, only you, whenever they
are in need of a product or service. Additionally, a loyal
patient feels that he cannot live without you to such
extent that they would be willing to drive out of their
way to see you. Moreover, a loyal patient is a person
who does not consider your participation in their
medical insurance plan as a prerequisite to seek your
services. Having a loyal patient can offer positive

Trust in Doctor's Recommendations
When a person has a good and loyal relationship with his doctor, he would have this
genuine belief that his doctor would only make recommendations that are in his best
interest. He would see his doctor as a friend who understands him and cares about
his well-being. Consequently, a loyal patient would not question the
recommendations and intentions of his doctor. At the same time, fewer explanations
by the staff and the doctor is needed because of the trust in the motives.

E y e c o n X

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Patient Loyalty Optometry * Solution Reach Vision

Fewer Complaints
Loyal patients are more likely to provide feedback to the office that are usually in the
form of constructive comments. They are also active in providing good suggestions
for the improvement because of the positive relationship they have with their doctor
and the office. In fact, loyal patients can be the best source for the positive change in
the office.

Word-of-Mouth Referrals
Loyal patients are indispensable and they are likely to remain in the business. They
have established an emotional relationship that is tight and strong. Thus, they have
that fierce desire to tell their friend about the kind of service you provide. They are
aware that the treatment would make the other patients to feel and look good. This
way, you would be able to build your business one referral at a time.

Frequent Visits
When a patient is loyal, he would likely visit more
frequently and in a more consistent manner. And the
moment they need your service, they would call you up.
They fully understand the value of the services you
provide, and they would willingly follow your
recommendations for return visits. It is natural for people
to seek for positive experiences and evade the negative
ones. Thus, a more positive patient's association with his
doctor is, the more readily they would present for care.

Having a good relationship is imperative in any field of business or
industry. And it would surely help a lot if your patients and clients can
reach you through the most convenient way like
http://www.eyeconx.net/ . Letting them know that you are always there
and ready to help them anytime makes them feel important and valued
not just as clients or patients, but as people.

E y e c o n X

C a n a d a

Patient Loyalty Optometry * Solution Reach Vision

Patient Relationship Management and Patient Loyalty.pdf - page 1/3
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