Introducing Previously Unavailable.pdf
Y E S T E R D AY, B R A N D S
WERE DEFINED BY THEIR
C O M M U N I C AT I O N S .
T O D AY, B R A N D S A R E
DEFINED BY THEIR
I N N O VAT I O N S .
Original, relevant, distinctive
products and customer experiences.
It’s these innovations that consumers
gravitate toward, remember, talk
about, share socially and importantly,
recommend to others. Research
shows that Net Promoter Scores are
driven 80% by the product, service
and customer experience, and only
5% by communications.
WHAT MAKES PEOPLE
RECOMMEND A BUSINESS?
The product and customer experience
Word of mouth
Advertising and other communications
*Drivers of Net Promoter Score research study, NZ, 2011
Over the next five years, the most
innovative companies will grow
against an average of
while the least innovative
companies will grow just
The world’s most valuable brands
and companies are the world’s most
innovative – which is different to
‘R&D‘ – in 2013 the best innovators
experienced considerably better
financial performance than the
biggest R&D spenders.
PwC expects the most innovative
companies to grow 62% between
2014 and 2018, twice the average
and three times that of the least
Innovation is synonymous with New
Zealand’s past, and as a small
country at the edge of the world, it’s
critical to our future.
And yet many businesses have gaps
in their ability to plan innovation
strategy, conceive innovation ideas,
or to design, execute and
commercialise those ideas.
We exist to partner in those gaps,
in order to help New Zealand
businesses usher brilliant new
innovations successfully into the