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Jennifer Leigh Bingham JLBING@LIVE.UNC.EDU
SweetTeaAndMemories.com
919.247.1300
EDUCATION
University of North Carolina at Chapel Hill
B.A. Journalism and Mass Communication – Public Relations
Entrepreneurship & History Minors
Cumulative GPA: 3.5
EXPERIENCE
Public Relations Intern, Crockett PR Group, Remote -‐ Dallas, TX, Feb. 2014 -‐ Present
-‐ Crafted pitches, blog posts, press releases and PR plans for prospective clients for fashion and lifestyle Hirm
-‐ Managed social media for clients
Public Relations Intern, Carpe Diem: Alcohol Education Program, Chapel Hill, NC, Aug. 2013 -‐ Present
-‐ Developed a public relations plan, including blog posts, feature stories, news releases and op-‐eds
-‐ Created and managed the Twitter account, updated the website, created promotional materials
Public Relations Director, SCOPE Magazine, UNC-‐Chapel Hill, Aug. 2013 – Dec. 2013
-‐ Utilize social media, events and news coverage to increase SCOPE readership
Content Writer, HerCampus Magazine, Sept. 2013 -‐ Present
-‐ Self-‐assign an article topic, research and write articles targeted to college women including fashion pieces
Fashion Public Relations Intern, PR Consulting, New York, NY, Summer 2013
-‐ Responsible for tracking designer samples for Brian Atwood and Kurt Geiger to magazine editors
-‐ Used Google Alerts to monitor press alerts for Brian Atwood and Kurt Geiger
Marketing Team Member, Entrepreneurship Minor, UNC-‐Chapel Hill, Fall 2012 – Present
-‐ Wrote feature stories about student entrepreneurs to post on the minor’s blog and newsletter
Fashion Public Relations Intern, Max Mara, New York, NY, Summer 2012
-‐ Responsible for the care of designer samples and pulling looks for magazine editors
-‐ Read through daily, weekly and monthly publications for editorial credits
COURSEWORK
News Writing PR Writing PR Case Studies Media Law
Photojournalism
News Editing Feature Writing PR Campaigns PR/Advertising Research Multimedia Design
HONORS
Kappa Tau Alpha National Honor Society, School of Journalism and Mass Comm, Spring 2013
-‐ Recognizes academic excellence and promotes scholarship for students majoring in Journalism
Robert White Linker Chancellor’s Award, National Residence Hall Honorary, 2012-‐2013
-‐ Given annually to the most outstanding residence’s hall ofHicer
President, National Residence Hall Honorary, 2012 -‐ 2013
-‐ Managed a six person executive board and 60 person general body
LEADERSHIP
Resident Advisor Mentor, Department of Housing and Resident Education, Aug. 2013 – Present
-‐ Advise and assist Resident Advisors on program development, implementation, and evaluation
SKILLS
WordPress
Photoshop
InDesign
Adobe Flash
HTML & CSS Web Design
Personal Blogging
J_Bingham resume.pdf (PDF, 56.38 KB)
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