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BledCom Zbornik2013 v7.pdf


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CONTENTS
1. EDITORS

4

2. AUTHORS

6

3. PAPERS

15

•   Why Do Women Leave Public Relations? A Feminist Phase Analysis

15

•   Public Relations: Rules, Gamesmanship and the Professional Project Why Academics Must Confront the Realities of Practice

23

Liz Bridgen, School of Media and Communication, Faculty of Art,
Design and Humanities, De Montfort University, Leicester, UK

Camilla Nothhaft, Department for Strategic Communication, Lund University, Sweden
Howard Nothhaft, Department for Strategic Communication, Lund University, Sweden
Sara von Platen, Department for Strategic Communication, Lund University, Sweden
Philip Young, Department for Strategic Communication, Lund University, Sweden

•   Free Markets, Democracy, and Civil Unrest:
Contemplating a Role for Public Relations in Peacemaking

34

Sandra Duhé, Ph.D., APR, Division of Communication Studies, Southern Methodist
University, USA

•   The Unseen Power of Public Relations in the Era of Globalization

44

•   Smartphones and Young Publics:
A New Challenge for Public Relations Practice and Relationship Building

51

Ryszard Ławniczak, Military University of Technology, Warsaw, Poland

Ruth Avidar, Yezreel Valley College, Israel
Yaron Ariel, Yezreel Valley College, Israel
Vered Malka, Yezreel Valley College, Israel
Eilat Chen Levy, Graduate School of Management & the Center for Internet Research,
University of Haifa, Israel

•   In Search of the Holy Grail? Balancing Rigour and Relevance in PR Research
Mario Ianniello, Laboratory for Research for Economics and Management,
Udine University, Italy
Luca Brusati, Laboratory for Research for Economics and Management,
Udine University, Italy
Paolo Fedele, Laboratory for Research for Economics and Management, Udine
University, Italy
Nicola Strizzolo, Department of Human Studies, Udine University, Italy

•   Is Strategic Internal Communication Culture-free or Culture-specific?
A Study on Internal Magazines from Different Companies in Europe
Lavinia Cincă, FEIEA, Brussels, Belgium

56

•   Media Relations under Pressure: What’s Left in Times of Change?

73

•   Strategic Communication: A Planning Model Applied Across Four Cases

81

•   Communication Challenges in Virtual Communities
Viewed through the Lenses of Dialogue, Learning and Technology

91

•   The Faculty Goes Social. Universities and Social Media in France the Case of “uB-link”

98

Klaus Spachmann, University of Hohenheim, Germany
Simone Huck-Sandhu, Pforzheim University, Germany
Helena Stehle, University of Hohenheim, Germany

Kenneth D. Plowman, Ph.D. APR, Department of Communications, Brigham Young
University, USA

Helena Kantanen, Department of Business, University of Eastern Finland, Finland
Jyri Manninen, School of Educational Sciences and Psychology, University of Eastern
Finland, Finland

Alex Frame, University of Burgundy, France
Gilles Brachotte, University of Burgundy, France

•   Web 2.0: Stakes of the E-reputation for Public Relations Professionals

108

•   Advocating for the Strategic Behavioral Management Model by a ‘Soft
Infrastructure’ of Global Stakeholder Relationship Governance: Beginning
with Generic Principles and Specific Applications, Employee Communication
and Integrated Reporting

117

•   Selling America in the Post 9/11 Era: is Anyone Listening?

133

•   Foreign Aid and Hearts and Minds -- The American Experience

138

•   An Asian History of Australian Public Relations:
Exploring the Impact of Globalisation

141

Francine Charest, Ph.D., Information and communication department, Université Laval,
Québec, Canada
Anthony Doucet, Second year student in public communication, majoring in public
relations, Université Laval, Québec, Canada

Toni Muzi Falconi, Senior counsel Methodos (Italy), adjunct professor of public relations
(LUMSA University, Vatican, Rome), of global relations/intercultural communication; and
of public affairs/issue management (NYU, New York)
Anne Chermak Dillen, Dillen Associates, LLC
Mark E. Dillen, CEO at Dillen Associates LLC

63

Kate Fitch, School of Arts, Murdoch University, Australia

4. ABOUT BLEDCOM

147

5. BLEDCOM 2013

148