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U1313900 HiddenGems FormulaGuide.pdf


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FIGHT
FLAT COLOR

AFTER HIDDEN GEMS

The Hidden Gems solution:
A beautiful, standout red created with Hidden
Gems from Shades EQ.

DEBUT RED

The challenge:
TOO FLAT

Jen had been feeling bored with her blonde
and “lost in the crowd.” She wanted something
deeper and richer that would stand out at her
acting auditions.

BEFORE

Natural Level 7, Medium blonde
Desired Level 8, Light Blonde
Percentage of gray: 0%
GLAZE FORMULA
·· 1 oz. 08GG Gold Dip Shades EQ Gloss
·· 1 oz. 06AA Bonfire Shades EQ Gloss
·· 2 oz. Shades EQ Gloss Processing Solution

AFTER
WITH HIDDEN GEMS

other must have formulas to fight flat color!
COLOR FUSION

TRY these formulas when hair lacks dimension and has a flat or “muddy” appearance

Brighten it up

“A bit more rich, please!”

“But not too bright”

Bright sunset brown

Natural Level 6, Dark Blonde
Desired Level 9, highlights with some warmth
Percentage of gray: 0%

Natural Level 7, Medium Blonde
Desired Level 5, Lightest Brown
Percentage of gray: 50%

Natural Level 4, Light Brown
Desired Level 4, Light Brown
Percentage of gray: 10%

Natural Level 5, Lightest Brown
Desired Level 7, Medium Blonde
Percentage of gray: 25%

Highlight Formula
·· 2 oz. 12Go Color Fusion
·· 2 oz. 30 volume Pro-oxide Cream Developer

·· 1 ½ oz. 5N Color Fusion
·· ½ oz. 5Gg Color Fusion
·· 2 oz. 20 volume Pro-oxide Cream Developer

·· ½ oz. Hi-Fusion Orange
·· 1 ½ oz. 4N Color Fusion
·· 2 oz. 20 volume Pro-oxide Cream Developer

·· 1 ½ oz. 7Cr Color Fusion
·· ½ oz. 7Gb Color Fusion
·· 2 oz. 20 volume Pro-oxide Cream Developer

NOT BORing anymore

French blonde

“Give me the blonde I used to have”

Natural Level 6, Dark Blonde with Highlights
Desired Level 6, Dark Blonde with added dimension
Percentage of gray: 0%

Natural Level 7, Medium Blonde
Desired Level 9,Very Light Blonde
Percentage of gray: 50%

Natural Level 4, Medium Brown
Desired Level 7, Medium Blonde
Percentage of gray: 50%

Lowlight Formula
·· 1 ½ oz. 04WG Sun Tea Color Gels
·· ½ oz. 7RO Marigold Color Gels
·· 2 oz. 10 volume Color Gels Developer

·· 1 oz. 9N Café Au Lait Color Gels
·· 1 oz. 9GB Champagne Color Gels
·· 2 oz. 20 volume Color Gels Developer

·· 1 oz. 7RO Marigold Color Gels
·· 1 oz. 7N Bamboo Color Gels
·· 2 oz. 30 volume Color Gels Developer

Rich and woodsy

Brunette perfection

Almost strawberry

True golden apricot

Natural Level 5, Light Brown
Desired Level 5, Light Brown with warmer tones
Percentage of gray: 25%

Natural Level 6, Dark Blonde
Desired Level 4, Medium Brown
Percentage of gray: 50%

Natural Level 9, Very Light Blonde
Desired Level 9, Very Light Blonde
Percentage of gray: 0%

Natural Level 9, Very Light Blonde
Desired Level 8, Light Blonde
Percentage of gray: 0%

·· 1 ½ oz. 06N Moroccan Sand Shades EQ Gloss
·· ½ oz. 06AA Bonfire Shades EQ Gloss
·· 2 oz. Shades EQ Gloss Processing Solution

·· 1 oz. 04NB Maple Shades EQ Gloss
·· 1 oz. 04WG Sun Tea Shades EQ Gloss
·· 2 oz. Shades EQ Gloss Processing Solution

·· ½ oz. 09RB Blush Shades EQ Gloss
·· 1 ½ oz. 09G Vanilla Crème Shades EQ Gloss
·· 2 oz. Shades EQ Processing Solution

·· 1 oz. 08GG Gold Dip Shades EQ Gloss
·· 1 oz. 09AA Papaya Shades EQ Gloss
·· 2 oz. Shades EQ Gloss Processing Solution

Great for brightening dishwater blondes!
Use a fine weave for best results.

SHADES EQ GLOSS COLOR GELS

The perfect formula for adding lowlights to your
over-lightened blondes.

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Adding a touch of Bonfire totally transforms
this Base formula. Gorgeous!

The gold adds just enough reflect to brighten
the Base formula.

A very sophisticated shade of blonde—très chic!

Process with heat for 20 minutes for even
better gray blending.

Please visit the Redken Breakroom to learn more about these Hidden Gems

Great if your client wants just a small change.

Great for weaving in as an
alternate formula.

A very natural and believable medium blonde.

The RB tone adds a little oomph to this formula.

Color Fusion Hidden Gems shade

A sumptuous apricot—great as a toner or lowlight.

Color Gels Hidden Gems shade

Shades EQ Gloss Hidden Gems shade

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