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intelligent packaging heineken involved beer
Heineken launched into a brilliant packaging campaign this last April having a complete success.
Driving the limits of technology and accessed existing tendencies. This incredible bottle is able to
interact with other ignite bottles, its environment, as well as the people.
Heineken's primary concept is to create a unique experience by unlocking the opportunity and
power that is in mobile technology and innovation. First released in Manila earlier this April, the
Heineken ignite bottle integrates technology to social interaction, becoming the 1st ever
The bottle includes a micro sensor which is incorporated with wireless networking that permits it
to detect whenever a holder of the bottle says "Cheers" to respond to the DJ's music via led lights
that also activate when a sip is consumed.
With a plastic housing within the bottom of each bottle, it shields the hardware and software that's
needed to accomplish this unique interaction.
The platform has 8 bright LED lights, a micro-processor, as well as an accelerometer that detects
a variety of motions as well as conveys with a transceiver.
The Heineken Ignite interactive bottle conception is set to totally unveil in 2014.
Precisely how the Heineken Ignite interactive bottle works
Accelerometer detects the motion
When enjoying a sip or clinking bottles, the microsensors working on the 8-bit microprocessor set
within the bottle's foundation sense the movement producing the 8 LED lights inside gleam.
Remotely triggered, the bottle lights up just like a Christmas tree. Pretty much each bottle turns
into a light source that can be remotely managed by the DJ to add to the light show; making the
lights inside the bottle light in sync with the sound of the playing music.
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