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InDesign Sample LBWTravel Rep Information Final .pdf



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 Life  Before  Work  Travel    >  table of contents  

TABLE  OF  CONTENTS  
ABOUT  LIFE  BEFORE  WORK  ..........................................................................................  4  
Quick  Notes  About  LBW  Travel  .......................................................................................................  4  
About  the  Rep  Program  ...................................................................................................................  4  
Responsibilities  of  Brand  Ambassadors  ...........................................................................................  4  
Target  Demographic  ........................................................................................................................  6  
Why  Life  Before  Work?  ...................................................................................................................  6  
TOURS  .........................................................................................................................  7  
Thailand:  3  weeks  ........................................................................................................  9  
Locations  and  Activities  .................................................................................................................  10  
Cost  ...............................................................................................................................................  11  
Thailand:  New  Years  Special   ......................................................................................  12  
Locations  and  Activities  .................................................................................................................  12  
Cost  ...............................................................................................................................................  13  
Bali:  19  Days  ..............................................................................................................  14  
Locations  and  Activities  .................................................................................................................  14  
Cost  ...............................................................................................................................................  15  
Brazil:  3  Weeks  ..........................................................................................................  16  
Locations  and  Activities  .................................................................................................................  16  
Cost  ...............................................................................................................................................  17  
Brazil:  Carnival  Tour  ...................................................................................................  18  
Locations  and  Activities  .................................................................................................................  18  
Cost  ...............................................................................................................................................  19  
Brazil:  World  Cup  Opening/Closing  Game  Tour  ..........................................................  20  
Locations  and  Activities  .................................................................................................................  20  
Cost  ...............................................................................................................................................  21  
Peru:  3  Weeks  ............................................................................................................  22  
Locations  and  Activities  .................................................................................................................  22  
Cost  ...............................................................................................................................................  23  
Yachting  .....................................................................................................................  24  
What’s  included  .............................................................................................................................  24  
Important  things  to  note  ...............................................................................................................  24  
Oktoberfest  ...............................................................................................................  25  
Locations  and  activities  .................................................................................................................  25  

2  

Life  Before  Work  Travel    >  table of contents  
Cost  and  what’s  included  ..............................................................................................................  25  

Spain   .........................................................................................................................  26  
Locations  and  Activities  .................................................................................................................  26  
Cost  ...............................................................................................................................................  27  
Euro  Super  Cities  ........................................................................................................  28  
Locations  and  Activities  .................................................................................................................  28  
Cost  ...............................................................................................................................................  29  

3  

 Life  Before  Work  Travel    >  about  life  before  work  

ABOUT LIFE BEFORE WORK
Life Before Work Travel, founded in 2007 by a young traveller, Brady Hedlund. After spending an
incredible, life-changing year abroad, he fell in love with Thailand and the concept of living a
special way: by putting life before work. Our tours are designed to offer amazing value to young
travellers seeking adventure.
Over the past six years we’ve grown rapidly and have had the pleasure of experiencing this
lifestyle with many like-minded individuals in some of the most beautiful places on earth. We’re
constantly adding and modifying tours so we can offer the best value and experience.
Our company was built around the idea of introducing people to the rest of the world. Our goal
was, and always has been, to create unique experiences for likeminded individuals and leave
them with unforgettable memories. We hope that these experiences impact their lives in a
positive way and influence them to explore the world.
We believe that travel is the most valuable form of education, far greater than anything you can
read in a textbook. The people that you meet and the experiences you have abroad can really
transform your perspective about the world we live in. We aim to open peoples’ eyes to a life built
on fun, fostering relationships, exploration, adventure and appreciation for other cultures.

QUICK NOTES ABOUT LBW TRAVEL


Founded in 2007



Started with trips to Thailand



Head office in Edmonton, Alberta



Rapidly expanding to include parts of South America, Europe, and local trips (full list
included below)



People on our tours are typically 18-30 years of age

ABOUT THE REP PROGRAM
Our rep program was implemented in order to provide travel lovers with an opportunity to spread
the word about our company and be rewarded with free trips, prizes, and travel dollars. Using
your social media reach as well as traditional ways of communication you’ll help us make people
in our target demographic aware of our brand and the products we offer.

RESPONSIBILITIES OF BRAND AMBASSADORS

4  



Leverage existing social media reach and personal connections to create client
engagement with the LBW brand



Learn about our products and provide information to potential customers depending
on their needs

Life  Before  Work  Travel    >  about  life  before  work  


Follow provided social media schedule



Maximize engagement through social media in your area. Specifically, increase
Twitter and Instagram followers and Facebook likes



Build the email database by collecting email addresses from people in our target
demographic



Always look for innovative ways to generate customer inquiries



Communicate professionally with potential clients



Our Brand

Life Before Work Travel has experienced rapid growth in the past years and it was time for a
much needed facelift. We’re just about to launch our new website with fresh branding and we’re
excited for the simple user experience that we can now provide. We expect to see a major influx
of traffic in conjunction with the launch of our Promo Rep program and online sweepstakes.

OLD  LBW  Travel  

NEW  LBW  Travel  

We put a lot of thought into our new logo. It started out as a idea and after months of tinkering
we’re very pleased with the end result. We arrived at the colour blue, representing water and life.
With the release of our new website we’re launching new social and environmental initiatives
with a focus on marine preservation, access to clean water, etc.. We are calling it the Keep It Blue
Project. We’ll be working with a variety of organizations to come up with creative ways to give
back to the world. As part of the Keep It Blue Project we’ve decided to reduce plastic bottle
waste. As some of you may know, there are huge issues surrounding plastic in the oceans and
landfills around the world. Starting in Thailand (where they don’t have a recycling program), we’ll
be placing water coolers in all the properties we stay at. Upon arrival in Thailand, each of our
travellers will receive a reusable, BPA-free LBW Travel water bottle. We plan on expanding this
program to other destinations without recycling programs in the near future.
The bird in the middle of our logo represents freedom and the ability to go places. Freedom is a
important part of all our trips and is the foundation of the Life Before Work Concept. Come on our
trips, do what you want when you want and escape the daily grind that many of us are so familiar
with.
The wave at the bottom represents the water and the fun we have on many of our trips. Whether
you are floating around in the waves of Thailand, surfing the waves in Bali or Nicaragua or

5  

 Life  Before  Work  Travel    >  about  life  before  work  
yachting on the waves of the Mediterranean during our YachtX trips, we are always enjoying the
water.

TARGET DEMOGRAPHIC
Our target market includes anyone from 18-30. Though most of our clients travel from Canada,
we’re starting to see an increasing number from the UK, Australia, and USA.

WHY LIFE BEFORE WORK?

6  



Trusted Business – LBW Travel has taken 3000 people travelling through 14
countries.



Lots of Options - Offering exciting trips to South East Asia, Europe & South America.
Constantly adding new destinations with a variety of tours at each. Most recently,
Yachting and Tomorrowland!



Great Service – From start to finish we’ll exceed all your expectations and go above
and beyond to ensure you have an amazing experience.



We Know the Gems – We’ve explored extensively to find the highlights and hidden
gems in each destination.



Fun Guides – Our guides are there to provide you with an unforgettable experience.
All of our guides are well travelled, professional and fun!



Worry-Free Travel – Book with us and we’ll take care of everything. All you have to do
is show up and create memories.

Life  Before  Work  Travel    >  tours  

TOURS
Our trips include the following:


2-4 fun and easy going trip leaders to ensure the tour goers are always having an
amazing time



Accommodation – with over 7 years of research, the best locations have been chosen



Transportation to and from each destination – long trips included night trains with
their own bed



Activities

Our trips do not include:


Food



Alcohol



Activities not listed as included on our website such as scuba diving, yoga classes,
cooking classes, etc.



Travel Visas



Travel Insurance



Shopping



Transportation to personal excursions and/or any extra activities not included in the
tour

**Please note that the above is applicable to all trips unless otherwise stated.

7  

8  

Life  Before  Work  Travel    >  thailand: 3 weeks  

THAILAND: 3 WEEKS
These tours are organized to maximize their Thailand travel experience by ensuring that they
enjoy all of the highlights without having to waste time somewhere that is not worth seeing.
These tours are jam packed with activities for the tour goers to part-take in, but they also have
the freedom to do other things if they so choose (such as relaxing on the beach or other activities
not included in the tour).

Full  Moon  Party  (included  in  3&6  Week  tour)  

Teaching  English  in  Singburi  (only  on  6  Week  tour)  

9  


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