FitzpatrickResumeSpring14 .pdf

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(267) 221-2278
* Marketing Research
* Product Development Strategy

Ryan K. Fitzpatrick
4912 Walnut Street
Philadelphia, PA 19139
* Brand Management
* Content Promotion
* Social Media Development
* Data Analysis


MBA, Concentration – Marketing, Drexel University, Philadelphia, PA
Cumulative GPA: 3.85

June 2014

BS, Music Industry, Drexel University, Philadelphia, PA
Cumulative GPA: 3.65
5 Year MBA
Minor: Philosophy



Subaru Cherry Blossom Festival of Greater Philadelphia
3/14 to Present
The Sakura Sunday festival is an initiative to encourage a better understanding of the cultural, social, and educational
customs of Japan and the United States. Attendance estimated: 10,000 – 15,000
Marketing Research Consultant
* Identify demographics, interests, lifestyles and buying habits of attendees in order to enable the
Society to target key corporate and institutional sponsorship for future events.
* Evaluate attendee turnover throughout the duration of the event to monitor success and general
interest in the festival and the events within.
* Execute and analyze the survey results to prepare a report for the Japan America Society of
Greater Philadelphia to identify trends in festival attendance and to identify areas of improvement
for the following year’s festival.
School of Rock - Fort Washington
11/09 to Present
The first performance-based rock music school in the country, and the largest after school music program in the United States.
Teacher, Music Director, Office Assistant
* Privately teach and inspire beginners in their study of the instrument from a rock perspective to
develop their skills on and off the stage
* Direct and lead groups of 20 students through weekly rehearsals in preparation for regularly
scheduled performances. Focus on encouraging shared learning and community development.
* Manage accounts receivable and demonstrate the face of the company at reception


Ryan Fitzpatrick

Page 2

Impose Magazine – Brooklyn, NY
6/12 to 9/12
Independent media outlet focused on music and culture. Features a daily updated music and lifestyle website, a television
website, a globally distributed record label and a host of national events. Monthly unique views: 120,000
Intern - Marketing and Advertising Assistant
* Graphic Design and Copywriting: advertisements for internal use to boost awareness of
ecommerce site
* Targeted and negotiated sponsors for company promoted events to minimize entrance fees and
maximize attendance
* Outreach to potential sponsors to expand and develop the client list available to contact for future
FMQB (Friday Morning Quarter Back) – Cherry Hill, NJ
6/11 to 9/11
The premiere music and radio industry professional trade publication and website.
Monthly Subscription: 10,000 Monthly hits: 3.5 million.
Intern - Director of Metal Radio Format
* Revamped the defunct tracking system and national database for tracking radio spins on metal and
hard rock format. My goal was to bring the metal format back system back into use by
reconstructing the partnership database and developing a new tracking system for publication
* Created content for the home site including news articles, industry interviews, and short blurbs

cum laude – Drexel University (2013)
Dean’s List – Drexel University (Winter 2009, Fall 2010, Winter 2010)
Dean’s Scholarship – Drexel University (Fall 2009 – Present)

SPSS, Excel, Minitab
Pursuing Google Analytics Certification
Customer Retention Projection – Shifted Beta Geometric
Adobe Photoshop CS5
Microsoft Office Suite
Empathetic Field Research
Brand Auditing

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