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12 Mobile Banking Trends to watch for in 2014 .pdf



Original filename: 12 Mobile Banking Trends to watch for in 2014.pdf

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12 Mobile Banking
Trends to watch in 2014

Innovative Technology
Game-changing magic of the
technology paves way for real-time
access and simplicity in banking
interactions through Mobile Banking
In developed economies,
banks operate in highly competitive
environments, increasingly challenged
to differentiate through products and
pricing

Innovative Technology
Banks seek out innovative
technologies to help them
build a stronger relationship with
their customers and
increase customer loyalty, while
controlling operational costs

Price and Infra Advantage
The infrastructure is there to
multiply mobile banking usage
Well-priced smart phones and
high-speed 4G in more
neighbourhoods

Click with your Smart
phone
 smartphone camera has been a key to
mobile banking’s rapid adoption
First iPhone, in 2007 shipped with 2 MP
camera
Recently shipped iPhone 5S has 8MP
camera
 Picture Pay, where consumers can pay a
bill by snapping a picture of it

Digital Wallet the
Challenging Part
Consumers, financial institutions,
merchants, smart phone makers
still others have to be brought on
board in
this
game changing endeavour of
phone replaces the plastic card

Smarter and more
personalized
 Integral to wallet adoption will be
inclusion of rewards and discounts
as the phone becomes the delivery
tool

 A digital wallet will be substantially
smarter and more personalized
than a plastic card in a leather wallet

A singular payment
Application
Mobile wallet allows consumers to
store and manage
their credit, debit, prepaid and gift
cards on their
smart phone
using a
singular payment application

A singular payment
Application
No need of carrying around a stack
of physical plastic cards
swipe phone or tap the screen,
a payment can be easily made


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