Kinfolk Slideshow Presentation .pdf
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JACOB SEARLE, ADVISED BY SHEILA GRIFFIE
Kinfolk is a Portland based quarterly magazine with a distinct
aesthetic and culture. Promoting a calm and simple lifestyle with
emphasis on community, design and photography, Kinfolk has
carved a niche for itself in the publishing industry. Content
within each issue includes recipes, travel guides, photo essays
The Kinfolk team
THE FOLKS “The Kinfolk team is a small
group of writers, artists and business minds
working together in Portland, Oregon, along
with a couple remote team members ”
Culture, aesthetic and lifestyle are an integral part of
both the Kinfolk organization and publication.
Relaxed and quiet environment
Light tones, casual dress
“Over its short history, Kinfolk has managed to
create a distinct ripple in the publishing worldit has a growing group of imitators and a solidly
profitable, rapidly expanding circulation- and an
aesthetic all its own.” PORTLAND MONTHLY
$18 retail price for end consumer
Bulk wholesale to international stockists
Individually shipped through website
Printing is outsourced
Kinfolk is more than just a magazine, it is a community and lifestyle.
Worldwide events, gatherings, workshops
Online digital content
The Kinfolk Table
More to come...
KINFOLK TARGET MARKET
LOCATION United States, Canada, Russia,
Japan, Western Europe
EDUCATION 4-year college educated
PROFESSION Photography, design, food,
INCOME Upper-middle class
THE JOB DESCRIPTION
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