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what is inside sales
Inside Sales is a strategy and a tactic used for B2B sales and marketing. The intent of an inside
sales initiative is to sell products and services and is also used to qualify sales leads, set sales
appointments, promote attendance at events, reactivate accounts, explore territories, and
determine new product viability. Revenue generation is the end game for most companies who
utilize this medium.
Inside sales can be used as a stand alone sales channel or in conjunction with online initiatives,
outside sales, direct response (DRTV), and other inbound or marketing campaigns .
As a sales/marketing channel it is highly measurable as each and every call can be tracked,
measured, and evaluated.
Perhaps the most potent aspect of inside sales is it's inherent ability to engage a decision maker
in a one on one conversation. There is an immediacy to this sales channel that other sales and
marketing methods cannot duplicate.
The most important components of an inside sales program are the: strategy, audience, offer,
outreach call, value proposition and how it is presented, and measurement tools.
Inside Sales Builders continues to grow in popularity as barriers of entry and digital marketing has
made competition for revenue streams harder than ever before for companies who sell B2B. As
such inside sales has become a method of selling more faster.
For more information please contact Inside Sales Builders at 312-376-8199
or www.insidesalesbuilders.com

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