Spottly Limited Content Marketing Internship Jun2014 (PDF)

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Title: Spottly Limited - Content Marketing Internship_Jun2014

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Social Media Marketing Internship (3 month)

Spottly Limited

Room 24, Level 5

Cyberport 3 (Core F)

100 Cyberport Road,

Hong Kong

About Spottly:

Spottly ( is a brand new social travel app that makes it really easy for people to
discover and create awesome travel guides on the go, wherever you go. Our app helps you to visually
bookmark places when you are travelling and our mission is to become the largest online travel
community in Asia that will have the most extensive user generated travel reviews of places to eat,
shop, stay and play.


We are an exciting new tech start-up headquartered in Hong Kong and Beijing, seed invested by
reputable San Francisco based tech incubator 500Startups ( and backed by the Hong
Kong government’s Cyberport Incubation Programme. Founded in 2013 and soft-launched on the
Apple App Store in October 2013, Spottly was featured as a “Best New App” in 15 countries and on
the App Store home page’s "Plan Your Holiday" collection in 13 countries and a “What’s Hot” travel
app in Hong Kong, Japan and Vietnam.


Spottly is praised by tech-savvy travelers and the start-up community with media coverage from
Conde Nast Traveller UK, Time Out, Esquire, Ming Pao Daily, South China Morning Post, Los Angeles
Times, Singapore based Tech In Asia and e27, StartupsHK and lifestyle digital magazine Freshness.
Our app has a growing user base of local food critics, lifestyle and fashion bloggers, travel fanatics and
a hip young community from all across Asia. We’re located in a spacious office in Cyberport, Pok Fu
Lam with a convenient public transport that takes you to Central in just 30 minutes.

Job Description:


Are you passionate about digital marketing, blogging, and social media? Are you an early adopter of
new social media platforms? Do your friends look up to your social media outlets? If yes, we might be
looking for you!


Spottly is looking for a social media marketing intern for the Summer Holidays with a potential for a
full-time offer after completion. Your responsibility will be to support our Chief Marketing Officer to
come up with interesting and engaging social media content for our various outlets. This is a unique
opportunity for the right candidate – a chance to make a real impact and gain work experience in a
start-up environment! We’re seeking talented interns with a strong desire to learn and the ability to
tackle projects head-on. Our ideal candidate is creative and thoughtful about social media and online
content creation. This is a diverse position appealing to those who enjoy working in a creative and
integrated environment. 


Responsibilities will include but not limited to the following:

Assist in managing Spottly’s social media outlets such as Facebook, Twitter, Pinterest, Instagram
and Weibo by creating and curating posts relevant to Spottly

Write and draft up to 5 new blog posts per week for Spottly’s blog

Write up to 10 in-app travel guides within Spottly’s app every week

Attend special events in Hong Kong which spans food, fashion and hotel openings to generate
travel content

Work closely with the Chief Marketing Officer to create engaging travel content

Identify areas of improvement and formulate innovative strategies to increase Spottly’s online
presence and brand awareness

Craft email marketing campaigns



Spottly - Social Travel Guides !
Always go somewhere Fantastic

Spottly Limited

Room 24, Level 5

Cyberport 3 (Core F)

100 Cyberport Road,

Hong Kong



Last year undergraduate students and fresh-grads from recognised local or overseas tertiary
institutes; Interest and/or experience in journalism, communications, marketing or public relations

Permanent Hong Kong resident or resident permitted to remain in Hong Kong for not less than 7
years preferred but other nationals with rights to work in Hong Kong are also welcome

Clear communication skills in English, Chinese optional

Exceptional knowledge of interactive social mediums (i.e. Facebook, Twitter, Pinterest, Instagram,
Weibo, WeChat, Tumblr, WordPress, Mailchimp)

Experienced with design tools such as Adobe Photoshop a plus but not required

Advance knowledge of Microsoft Office (Excel, Word)

Accuracy and attention to detail are a must

Ability to author and publish on various social media platforms a must

Journalism experience a must

Full-time during summer (3 months: June – August 2014)

Available to work for at least 15 hours a week

Salary, HK$2,000/month

To Apply:
Interested parties please download Spottly on iTunes and create one or two "travel collections" within
your Spottly profile to showcase your curation, writing and photography style. Also, send your full
resume with a writing sample and personal social media outlets to


Personal data collected will be used for recruitment purpose only. Unsuccessful applications will be
kept for not longer than 6 months

Spottly - Social Travel Guides !
Always go somewhere Fantastic

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