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CPG Solution Brochure .pdf


Original filename: CPG Solution Brochure.pdf
Title: CPG brochure for web final images

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Know and
activate your
shopper’s
journey.

You know she loves
coupons from you.
Why not engage her on
her smartphone?

Know when she's
close to the store.
And ping her with
must-have offers.

She's come for what
she likes and needs.
Predict and cross-sell
what she could like.

At Manthan,

Peek into her basket history.
Know what she buys,
when, where.

this is what we mean by
Shopper Magnification – enabling
Share personalized
promotions with her.
Show her you
understand and care.

CPG marketers to get even closer to
the shopper and understand what is
sold, how it’s sold, and where

it’s sold. With a complete range of
predictive analytics products and
services that help CPG

Know what she's checking out.
Before she even creates
her shopping list.

Know,
engage,
and make
your shopper's
journey
a delight.

manufacturers grow.
Allow her to share
your offers online.
Make her proud to
recommend your brand.

Make her and each of
your shoppers feel special.
Make loyalty exciting for them.

Enable shopper
intimacy with both
digital touch points
and mobile apps

Multi-channel
view of the
shopper’s journey

Direct2Shopper
Marketing

This comprehensive suite combines three sophisticated
analytics products with intuitive user-friendly interfaces that

Bring the right offer
at the right time on
the right channels to
the right shopper

Multiple
need-state
definitions and
understanding

make it possible for CPG marketers to get real-time insights.
And use them every day, where and when it really matters.
Customer360 – for the most comprehensive view of
shopper topography.

TargetOne – to enable deep personalization in every campaign.

Loyalty247 – a customized mobile vault, for engagement.

Advance faster
from purchase
intent to purchase

Greater
relevance and
loyalty through
personalization

Insights into
shopper behavior
and category trends

Demand
Signal
Repository

View across supply
chain for meeting
stringent shipment SLAs

Broad and
deep sales
analyses

A combination of two analytics products that brings you
a single point of truth, to convert analytics-enabled
insights and decisions into action.
ARC Demand Signal Repository – house, harmonize and
harness all available data on the shopper.

ARC Vendor Insights – merge all available data to define a
more productive shopper journey.

One-click market
analyses with
competitor data

Optimize
merchandising,
pricing and
promotions

Brand Analytics to
identify purchase intent
and define drivers

Shopper
Analytics

A multi-disciplinary service that brings together statisticians,
data scientists, solution integrators, CPG consultants and

Channel Analytics to
understand in-store
behavior, drive in-store
execution and profit from it

Shopper Analytics
‘Center of Excellence’

Marketing Analytics
drives ROI optimization,
with investment
scenario simulations

Scalability in the
organization to drive
results more efficiently
and effectively

engagement managers to create a customized analytics
solution for your brand.
Brand Analytics – understand what you sell the shopper.

Marketing Analytics – understand how you sell to the shopper.

Store/Channel Analytics – understand where you sell to the shopper.

Assess price gaps
and estimate
optimal price
corridors

Speed-to-insights

Market
leading
flexibility

Know us
to know
your shopper
better.

7975 N. Hayden Road,
Suite C-240,
Scottsdale, AZ 85258
T: +1 800 746 9370
F: +1 888 384 0989
info@manthansystems.com
manthansystems.com

Connect with Manthan CPG

Manthan serves as the Chief Analytics Officer for global consumer industries. Manthan’s comprehensive portfolio of analytics products
and services enable CPG manufacturers and their retail partners to understand and activate the shopper’s journey. Architected with
deep industry expertise, Manthan’s solutions combine advanced predictive analytics, actionable insights and unmatched shopper
knowledge to help customers identify and drive incremental growth opportunities. Manthan has provided its business-building
analytics solutions to over 120 leading retail and CPG organizations across 19 countries. Visit Manthan at www.manthansystems.com.


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