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dissecting your niche market for
Marketing and advertising has been an intensive area of research and study for nearly one
hundred years. Everyone from economists to psychologists to business executives have been
fascinated with marketing for a long time now.
Certain psychological principles come into play, as advertising is really all about reaching people
on an emotional level. The fact is, however, that even the smallest business can study and apply
these principles and use them to their advantage. But you often have to go out of your way to
seek this information, as it's not usually right out in the open.
When optimizing a new site for the search engines, you can implement quite a few different
tactics. Before you create a new site, figure out which keywords you want to rank for. You need to
target phrases that will generate some quality traffic to your site. The keywords you select must
have relevance to your niche and also be popular enough that they generate a certain amount of
traffic for your site. You can include some long tail keywords, but make sure you also target some
popular phrases as well. One very unfortunate aspect of Google's keyword research tool is it has
a nasty reputation for being inaccurate. Google has been known to claim higher search numbers
than they actually have. There has been mention that they have addressed this in some form, but
that is not completely true based on what I know and have seen. Therefore you need to take into
account that the number of visitors you are getting is perfectly normal but the keywords you are
using on your site were chosen based on inflated numbers. And don't worry because you aren't
alone in this since there are thousands of other internet marketers who have also learned the
lesson the hard way.
Make sure your copy is a good match for the overall design of your site, and always think about
who you are talking to (e.g. men, women, age, etc.). You may have more than one site, so always
remember who you are addressing at every point.
If your site contains many pages and promotes diverse products, you should change the colors
and styles accordingly. Even within the same niche, two products may require completely different
approaches. So you can be a little smarter overall on your site by taking this point to mind and
using it effectively.
You can improve your business by gaining a better understanding of human nature and how
people respond to different effects. When you take that into consideration, then you have to apply
it to your niche audience. For this reason, market research is essential so you know how to frame
your messages. Don't, however, expect people to respond to everything with mathematical
precision as this isn't the way things work in the real world. Sometimes the expected formula
doesn't work and you have to try something new and unexpected.
You now have some workable ideas for taking your niche marketing to the next level. The most
successful businesses are always evolving, not only in their product line but also in their approach
to advertising and marketing. You will have the best chances of making an impact with your niche
marketing if you combine old fashioned marketing principles with the newest innovations such as
social media marketing.