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new sort of publishing
It's tough to establish a new platform when you have no idea the best ways to tackle it. If you
have nothing other than your book it's tough to obtain into the information and do marketing as an
author. Even press agents like myself have problem getting media for some well developed
people. For each reporter there are countless pitches. It's tough all around.
Authors should start to develop their platforms while they are still writing their books. Lots of help
exists for those authors who require it.
Platform development is essentially building a phase for your work. At the beginning it seems like
you are utilizing toothpicks - intimidating and irritating, slow development. In time with appropriate
assistance, you graduate to popsicle sticks, then 2x4s.
Having actually a blueprint made particularly for you and your book is necessary. There is no
cookie-cutter formula that works for every author and title. Be sure to deal with a publishing
partner who understands your individual and professional goals, as well as your book's potential.
Then define your target audience of readers, where to reach them, and how. It can be frustrating
and laborious, but once you understand exactly what you're doing, is extremely manageable and
in fact FUN.
Hybrid publishing incorporates several designs. Other models identified them as "team
publishing," "copublishing," "crowdfunded publishing," and more. This middle ground is fast
growing, and its popularity stems from smart aspiring authors who recognize that in order to
publish well, they have to have a team in place who understand about books and understands the
best ways to browse the market.
Hybrid publishing makes this possible, and provides authors a sense of confidence,
understanding that there are professionals backing them to publication and beyond.
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