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ECouture Resume .pdf


Original filename: ECouture_Resume.pdf
Title: Microsoft Word - ECouture_Resume.doc
Author: Elizabeth Couture

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ELIZABETH M. COUTURE
41 Rowena Street, Worcester, MA 01606
(508) 450-3536 | ecouture@worcester.edu

PROFESSIONAL EXPERIENCE
Graphic Designer February 2013 – Present
Holden Landmark Corporation, Worcester, MA
Design captivating print and online advertisements for four weekly newspapers.
Paginate and design editorial pages of the Leominster Champion
and the Classified section in all publications each week.
Maintain tight deadlines to meet high customer expectations.
Prepare and send pages to the press for printing.
Coordinate special themed company events including ‘Readers’ Choice’
and ‘Best Of’ parties for over 200 clients and guests.
Strategize with sales representatives to produce unique advertising
opportunities for current and potential clients.
Collaborate with various departments to create successful email campaigns,
improving overall audience engagement using Constant Contact email software.
Advertising Coordinator February 2011 – February 2013
The Hanover Theatre for the Performing Arts, Worcester, MA
Managed and executed advertising plans, (including print, direct mail, radio, TV,
digital, social, online, and outdoor) for all events from ad plan to settlement.
Built relationships with merchants, vendors and outside agencies to improve
services and quality while creating mutually beneficial marketing solutions.
Applied creative thinking to design and produce materials for events and basic
theatre needs including stationary, ads, maps, programs, brochures and signage.
Managed customer database and tracked advertising with Choice Ticketing
Services and Google Analytics to ensure successful marketing campaigns.
Strengthened The Hanover Theatre’s social media strategy by creating and
maintaining two blogs and fresh content on existing social media platforms.
Wrote and developed content and copy for advertising of various theatre events.
Created The Hanover Theatre’s Style Guide to ensure accuracy and brand
consistency across all departments
Photographer for special events.
Advancement Office Intern January 2010- May 2010
Saint Mary School, Shrewsbury, MA
Entered data and ensured accuracy of data to track constituency in Sage program.
Wrote and edited press releases to promote Saint Mary School and its fundraisers.
Wrote and edited monthly newsletters to strengthen relationships with alumni.
Applied creative and artistic skills to produce signs and other various collateral to
increase success of fundraising event.
Managed multiple priorities in aiding staff to coordinate details of fundraising event.
Freelance Design Work
Designed and resized various print advertisements.
Worcester Airport Limousine, Worcester, MA | July 2012-Present
Designed rack cards, maps, flyers, invitations, info sheets, posters and postcards.
WOO Card Program, Worcester, MA | April 2011-December 2012

OBJECTIVE
To obtain a position in marketing or design
that utilizes my creative insight, strong
organizational skills and ability to work well
with people in order to help the organization
reach its marketing goals.

EDUCATION
Clark University, Worcester, MA
September 2010 – December 2012
Master of Science in Professional
Communication
Curriculum focused on marketing
and e-commerce
Worcester State University, Worcester, MA
January 2008 – May 2011
Bachelor of Arts in Communication with
Concentration on Media Production
Recipient of the Communications Department
Leadership Award
Digital Photo Manipulation Artwork Chosen
for Display in Worcester State Art Gallery

SPECIAL SKILLS
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Adobe Acrobat
Microsoft Word
Microsoft Excel
Microsoft PowerPoint
Microsoft Publisher
Microsoft Outlook
Wordpress
Photography & Photo Editing
Macintosh and Windows Platforms
Social Media Management
Event Coordination
Project Management
Strong Interpersonal Communication Skills
Organization and Attention to Detail
Self Motivated
Customer Service Oriented

REFERENCES
Reference available upon request.


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