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Today Social media Movement
Internet marketing, and within it social media and social medi
a marketing, presents a complex puzzle, a balancing act of sort
s between relationship building and conversion. The balance b
etween the former and the latter can spell the difference betwe
en success and failure in the relationship building process and
in Internet marketing, in general. Many marketers, in their zea
l to convert relationships into dollars, fall into the trap of linki
ng up too often and/or too early in the relationship building pr
ocess. The balance between Internet marketing and social med
ia will be discussed at length in this article with an eye toward
s helping the reader understand the balance necessary between
• The power of Facebook as a marketing tool is undenia
ble. Facebook is after all the biggest social media site
out there. Its members are close to approaching the on
e billion mark. If this doesn't make you rush out and u
se Facebook like crazy, nothing will.
The great thing about the social network is that you d
on't have to be an online entrepreneur to be able to ma
ke use of it. Even if your business only operates offlin
e, you can still make a huge online presence for it on
• It seems that a lot of big companies today (with bi
g marketing budgets) have managed to jump right
into social marketing and successfully use sites li
ke Facebook, Twitter, and YouTube in their every
day marketing activities.
• However, it also seems that small businesses are l
agging behind the social marketing trend, even th
ough it is a very low cost marketing channel that
almost any small business can afford (the sites are
free to use; all it typically costs is time!
Social Media Marketing
• Someday, someone will master how to market eff
ectively and measurably via social media, and all
of us in marketing will need to learn how to adapt
those discoveries to our businesses.
• Until that time, however, marketers should focus
most of their resources on the tools they understa
nd so they can live up to their primary responsibil
ity of driving profitable, long term growth for thei
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